PROJECT Dojo | CLIENT NOX Dojo | SERVICES Creative

As one of the largest martial arts clubs in Markham, NOX Dojo prides itself in being able to provide small-club attention to each of its students. Offering a variety of Karate programs, NOX has been perpetually on the cusp of innovation in a world steeped in tradition. SenovvA Canada was asked to create a video highlighting what makes NOX Dojo so special.

When searching for a story, our strategy is always to ask questions first; How do you define dojo? Why Karate? Why does this matter to you? Our curiosity guides us through layers and layers of questions which leads us to a discovery point; a key element to focus in on and share.

As people, we are attracted to that human journey fraught with road blocks. These types of stories entice us to become silent passengers, intrigued to discover the places to which these journeys will take us. It makes us cheer for the hero and celebrate their growth when they overcome their challenges.

We set out on a storytelling journey with NOX Dojo, and discovered something special. We wanted to focus in on and share the journey Sean Wong took to establish the Dojo as what it is today; the mistakes he had to make to learn that success comes from embracing the life lessons stemmed from every failure; the importance of getting back up, and how these lessons motivates him to ensure every student receives his absolute best, on and off the mat.