PROJECT National Sales Conference | CLIENT Pharmaceutical | PARTNERS derooted immersive | SERVICES Creative × Production
When faced with a world riddled with uncertainty, one of SenovvA Canada’s longest-standing clients underwent crucial strategy changes in order to maintain customer connections and adhere to Covid restrictions. They sought innovative methods to continue to deliver exceptional service while upholding their core goals and values.
Part of this included modifying its conferences to adapt to an era of lockdowns and travel restrictions. As such, after nearly three years, they were keen on making their first company-wide, in-person gathering a moment to remember, and we were more than keen to help.
After meeting with the client, we were able to identify two major thematic priorities: Change and Togetherness. We used this direction to ideate the recommended theme: Catalysts, Shaping Change Together.
This event provided an opportunity to emphasize and celebrate the team’s ability to adapt. It also created a space for everyone to collaborate and collectively explore new opportunities. Our client challenged us to create a feeling of connectedness and common purpose throughout the week-long event.
Even though technology had played an important role in the company’s adaptability, we wanted to use this event to spotlight the human core empowering the organization. Our objective was to creatively recognize teams for their perseverance, flexibility and determination in reaching goals in spite of unusual and uncontrollable circumstances. We also wanted to demonstrate the leadership team’s commitment to transparency and accountability in navigating such complexities.
The message communicated throughout the event was a message of clarity, cutting through the uncertainty of the last few years. This message fortified the notion that the team would continue to collectively contribute to the company’s evolution and growth. Overall, we wanted teams to walk away from the conference with a sense of confidence and motivation in embracing opportunities and challenges in the year ahead.
In order to build excitement for the event, we put together a three-episode podcast leading up to the conference. Special guests helped introduce the concept of being catalysts for change by providing their personal perspectives on the importance of actively embracing an evolving environment.
The conference’s opening event brought the entire team, nation-wide, into one room for the first time in years. We commemorated this by creating an unforgettable experience that captured the essence of togetherness, connection, and the power of unity. The traditional PowerPoint slide presentation was enhanced by using unconventional visual surfaces, all accompanied by live music. We worked closely with our partners at Derooted Immersive to ensure the overall vision was brought to life.
