PROJECT National Sales Summit | CLIENT Reliance Home Comfort | SERVICES Creative x Production
Reliance Home Comfort has made a prominent name for itself in their field of expertise. Overall, the company’s revenue had remained steady, team members had been selling the value proposition, and more customers were choosing Reliance, allowing the company to hit their customer experience and health & safety numbers. However, they wanted to use their National Sales Conference as an opportunity to push beyond this threshold.
The company hoped to address some internal issues during this event, including the lack of attention, curiosity, caring, focus on details, and respect of timelines among its team members. They also hoped to encourage their team to begin to ask next-level questions and to take ownership of their jobs and challenges.
Ideating a new theme of ‘Unite in Excellence’, we helped deliver a strong message of teamwork and togetherness, fostering the notion that the very best elements of Reliance can and should be championed by all. We developed an agenda built with a high-level visual model showcasing the customer’s journey; starting with the backline services teeing things up for success, continuing into marketing, through to product services, until we reached the final destination of customer satisfaction.
Throughout this journey, we highlighted various business aspects, revealed key opportunities for excellence, and showcased areas that had room for improvement. All of this helped develop a unifying backdrop for the event.
Having the CEO bookend the meeting allowed them to review examples of excellence in their world and everyday life. They also outlined how excellence is a ripple effect that spreads, explaining why unifying behind this notion was essential to achieve growth. To drive home this message, Canada’s National Men’s Soccer Team’s Head Coach, John Herdman was invited as a guest speaker. His message reinforced the idea that teamwork and a passion for excellence were pivotal when it comes to being at the top of your game.
The meeting concluded with a teambuilding activity that included a charitable component, which reinforced the messages of teamwork, togetherness and excellence showcased throughout this event.
