SenovvA’s 10th Anniversary

SenovvA staff from all over North America gathered to celebrate our historic 10th Anniversary on May 28, 2015 in Los Angeles. In honor of this significant milestone, the entire team welcomed clients, vendors, collaborators and friends to an open house at our newly opened 11,000 sq. ft. headquarters.

Originally founded in 2005 by K Lee Harvey, Frank McMinn and Robert Balmet, SenovvA has grown into a team of thirty full-time employees with regional offices in New York, Toronto and San Francisco.

Starting with just a few producers at its inception, SenovvA now offers a broad range of production management services to the entertainment, special event, architectural / building, and media service industries.

“I am so proud of our team and what we’ve been able to accomplish in the last 10 years,” said CEO, K Lee Harvey, “With our expansion in staff, newly opened regional offices and the addition of our Advanced Development Projects Team, we are well positioned to offer our agile innovations and solution driven production services for more exciting years to come. Many thanks to all of our partners, collaborators and friends who have joined us on this incredible journey.”

Here’s a look at our current operating units and some examples of our proud achievements in the last 10 years, all made possible by the talented team that is SenovvA.

Production Services

Broadcast & Film
Leading media networks turn to SenovvA for LED and projection expertise on the most watched televised events throughout the year. Our display work on the Academy Awards broadcast is seen by more than one billion people in 225 countries and territories around the world. Hundreds of millions more see our other televised and streamed events from broadcast and cable networks across every digital platform available.

SenovvA’s Production Services Group is headed by Principal Partner & President Frank McMinn. His teams projects have included The Primetime Emmy Awards, Billboard Music Awards, Kids’ Choice Awards, The BET Awards, as well as upfronts for NBC, CNN, ESPN, and the Television Critics Association’s biannual Press Tours. The production services team includes Executive Producer Dave Taylor, Senior Producer Marcus Irwin, Executive Producer Tristan Valencia, Technical Producer Walt De Jong, Producer’s Eric Leverton and Steve Nider, Project Manager’s Joe Sebenius, Robert Ingram, Brian Tracy, Ian Strimple, Daniel White and Andy Kulhavy.

“Our deep understanding of client needs and our best-in-class teamwork delivers premium management expertise that brings our clients back year after year,” said Frank McMinn, “You can order gear from anyone – but the brain trust needed to create extraordinary events is where we shine.”

Corporate & Industrial
SenovvA’s long history of design and management enables us to partner directly with corporate clients, agencies, PR firms, and event designers. We service leading brands from consumer electronics, automotive, aerospace, entertainment and media industries and our projects have included: press events for Mercedes-Benz and Samsung; store openings for Hugo Boss and Desigual; fashion shows for design brand Y-3; sponsored events for Red Bull Mind Meld at Ultra Music Festival, H&M Stores at Coachella Music Festival; trade show displays for AgustaWestland’s exhibit at Heli-Expo, as well as cutting edge consumer activations like Time Warner Cable Studios Experience in NYC.

SenovvA has proudly managed all aspects of production for the Annual Elton John AIDS Foundation Oscar Viewing Party – Hollywood’s largest, longest running outdoor charity event associated with the Academy Awards, as well as Ellen Degeneres 50th Birthday Celebration on the backlot at Warner Bros. Studios.

Theater & Performing Arts
SenovvA plays a fundamental role in the live theater and entertainment world. From Broadway to Vegas to regional theaters and touring shows, our work has been consistently recognized on the live stage as we work with innovative production designers to deliver media systems that enhance, involve and delight audiences. In addition to providing and integrating technology for the stage, we have been Producers, Associate Producers and provide artistic direction services.

The Theatrical Division, is headed by Arianna Knapp, SenovvA’s Director of Communication & Strategy / Theatrical Producer, “We look at a project, an idea, a vision or a script, then match our expertise and resources in order to create a collaborative partnership that delivers amazing results in real-time, every time.”

Broadway Theatrical Projects have included Something Rotten!, Hedwig and the Angry Inch, Lucky Guy, Bring it On and American Idiot. Touring shows have included Rain, Backbeat, and Bring It On. SenovvA has provided technology and expertise for; The Public Theater, The Old Globe, North Shore Music Theatre, The Alliance Theatre, Berkeley Rep, Steppenwolf, and Center Theatre Group.

Systems Design Group

Launched in 2012, SenovvA’s Systems Group is headed by veteran Technical Director Curtis Kelly. Curtis’ team is responsible for permanent installation projects and supported by our newly opened San Francisco Bay Area Office, in association with our expanding work with nearby technology clients in Silicon Valley. Systems Group projects have also included exhibits at the Reagan Discovery Center in Simi Valley, The Vista Lounge at Caesars Palace, Las Vegas and an interactive bar display at Wolfgang Pucks Lupo Restaurant at Mandalay Bay Resort & Casino, Las Vegas.

The team is led by Peter Waxdal in Project Administration, Account Executive Bill Sage with Project Manager’s Fred Jacobo and Coty Shipe, and includes Executive Producer Tristan Valencia, and Scott Kellogg in Business Development.

Design & Integration
In partnership with leading architects, technology giants, and entertainment groups, we use our technical knowledge and production experience to bring their visions to life.

SenovvA’s system engineers, programmers, content designers, and installers are the “quiet success story” in the retail, museum, nightclub, traveling exposition, and architectural media. From video walls to projection systems and installations, to content servers, to unique audio and control systems, SenovvA brings our vast technical and creative experience to support our partners in the architectural and facility management industries.

Management & Contract Services
SenovvA leverages its vast experience to deliver strategic consulting and management of high-tech media facilities. Our services include event production design, equipment rental, technical staffing, systems service agreements, and allied field partnerships.

We offer a variety of unique facility management service that ensures the success of any services. Our operations are tailored to meet the differing needs of conventional audio/visual in-house service providers and labor bureaus. We offer contract technical training programs, as well as the authoring and delivery of services for production partners and staging houses. With direct access to our other operating units, along with the depth and flexibility of our facility-based services, SenovvA is unmatched in an otherwise commodity driven industry.

Advanced Development Projects (ADP)
Headed by Director, Design & Development P. Michael Anderson, the Advanced Development Projects group was created to be both SenovvA’s research and development group, as well as our own “in house-special response team,” able to respond to the most demanding projects we encounter.

“It’s not about what we can do “FOR” you, it is about what we can do “WITH” you,” said P. Michael Anderson.

ADP develops new services and product lines for SenovvA’s innovative production and creative services, and exists in a place that we often can’t reveal or discuss in open marketing and media channels. In many cases, ADP and Systems Group staff are embedded within a client or partner organization and culture, rather than operating from SenovvA offices.

Supporting P. Michael Anderson in the ADP Group are resources from SenovvA’s existing talent base that include Producer Vince Pecchi, Media Director Sean Tarantino, and Chris Blanchard in Operations & Logistics.

SenovvA Canada

Dave Crainford, General Manager SenovvA Canada continues to develop SenovvA’s services and expertise in Canada and is expanding our reach into international markets. Working out of our office in Toronto, Dave collaborates with clients including; the Munk Debates, Hermes, the City of Toronto, Amgen, and Pattern Energy.

SenovvA Operations

Chief Operating Officer, Robert Balmet manages support for all SenovvA product service lines. “With projects happening all over the globe, everyone of our producers and designers are connected to our network of resources, and each bring our collective insight to all the sectors we engage with.”

Robert’s team includes Office Manager Victoria Montalvo, Operations Manager Juan Alba, Facilities Manager Gina Farina, Accountant Aren Esaian, and IT Systems Engineer Michael Sheliga.

“Together with our partners, we are poised to take on the challenges and successes that we’ll encounter as a team over the next ten years.” – K Lee Harvey