SenovvA Staff

K Lee Harvey


K Lee Harvey

CEO

They say that discovering and recruiting talent is one of the most important abilities in business. If anyone knows that, it’s SenovvA’s founder K Lee (Kevin) Harvey. Mr. Harvey has put together an amazingly talented and experienced design, management, and production teams and expanded beyond Los Angeles to New York, Toronto, San Francisco and Europe. His personal and extensive production experience doesn’t hurt either. Mr. Harvey’s career covers everything from theatrical tours, industrials, commercials, films, concerts and large-scale events, in hundreds of venues in over a dozen countries.

Frank McMinn


Frank McMinn

President

Frank McMinn’s loyalty to his clients is evident in every facet of his production philosophy. In return, his clients rely on him to elevate their productions from merely good to great.

During Frank’s illustrious 35-year career, he has worked with such clients as the Academy of Motion Picture Arts & Sciences, the Televised Academy Awards (21 years), the Academy of Television Arts & Sciences, the Televised Emmys (15 years) and NBC (18 years). And this is merely a sampling.

Robert Balmet


Robert Balmet

Chief Operating Officer

Bringing over two decades of special event experience to SenovvA, Robert has worked in Operations, Production Supervision, as well as Project Management. His core competencies lie in the areas of theatrical, industrial, and large (and) small-scale special events.

Working as the Operations Manager for Masterpiece Productions he worked in many countries including England, France, Monaco, Germany and Mexico, with an impressive client list including, but not limited to, Taco Bell, Coca-Cola and 20th Century Fox.

Dave Taylor


Dave Taylor

Vice President

Dave worked 15 years with AVHQ, ultimately becoming Director of Special Projects, where his expertise was in the areas of live video and technical direction, technical management, project management, stage management, large screen video projection and LED, video engineering, and CAD.

Before joining SenovvA, Dave spent a decade within the live entertainment industry as an independent Video and Technical Director and Technical Manager. His many skills include lighting and scenic design, scenic construction, audio systems and engineering, multi-image and film projection, multi-image programming, video projection, display and engineering, and installation design.

Arianna Knapp


Arianna Knapp

Vice President

In 2007, Arianna joined SenovvA’s team of Producers and in 2014, she joined the executive team as Director of Strategy & Communication. SenovvA’s work on Broadway; Tuck Everlasting, Something Rotten, SideshowHedwig and the Angry Inch, Lucky Guy, Bring it On, American Idiot, and [title of show] and off-broadway; Clever Little Lies, The Absolute Brightness of Leonard PelkyLangston in Harlem, Queen of Wyoming, and Fellowship! have been Arianna’s primary focus since joining the company.

Dave Crainford


Dave Crainford

General Manager | SenovvA Canada, ULC

Dave brings 12 years of experience conceiving, managing, and producing live events ranging from national sales meetings and product launches to high-stakes, multi-city roadshows. His vigorous production management experience and ability to adapt to constantly changing deadlines and deliverables, enables him to create and manage events that far exceed his client’s expectations. Throughout his years of producing events, Dave has mastered the ability to develop and execute productions in numerous cities and venues across North America, the Caribbean and Europe.

 

P. Michael Anderson


P. Michael Anderson

Executive Business Development | Advanced Development Projects

Many projects start out as a simple sketch on napkin; others are simply a three-sentence concept; others yet, a 400 page specification. All start out as an idea that needs to go from the ethereal to the real. “Design requires development;”  Paul is the talent who makes that happens, with spectacular results.

Curtis Kelly


Curtis Kelly

Executive Business Development

Call him old fashioned, but Curtis still believes in picking up the phone over sending an email or text. His approach to every project begins with the goal of clarifying a client’s vision through exceptional communication, discovering a common language that bridges the gap between their inspiration and the technical reality. The end result is an empowered client and team, armed with the essential information to make unified decisions for a mutually successful project.

As the Lead, Systems Design Group, Curtis ensures continuity between the client’s vision and technical integration for project design, build and completion.

Peter Waxdal


Peter Waxdal

Director | Systems Group

Peter has been passionately engaged in his work for 20 years with a single objective: to create the container that artists will fill with their vision. Peter is not a lighting designer. He is not an actor or a dancer. He is a creator of unique entertainment venues.

Peter started his career in entertainment as a stagehand in theater. Since that genesis, he’s been an audio operator, a stage manager and a production manager for regional and Off-Broadway live performances. For the last decade he’s built entertainment lighting and control systems for theaters, TV stations, houses of worship and corporate facilities, from coast to coast.

Tristan Valencia


Tristan Valencia

Executive Business Development

A Los Angeles native and recent New York transplant, Tristan was selected to lead the expansion of SenovvA, Inc. to the East Coast. Calling upon his 15 plus years of production experience, his extensive network of domestic and international resources, as well as his innate ability to be comfortable, effective and successful not only on any production but also at the table in a Fortune 100 boardroom, Tristan has quickly established SenovvA. Inc. as the vanguard of the industry in its new home. Continuing upon the tradition of providing SenovvA’s clients with only the industry’s best Solution Driven Production, Tristan has handcrafted SenovvA’s East Coast present and future scope of services around maintaining and evolving the SenovvA brand to embody the cutting edge of the industry across its multiple areas of focus.

Marcus Irwin


Marcus Irwin

Director | Production Group

Marcus received his Bachelor of Science Degree in Television/Radio at California State Polytechnic University, Pomona. He soon began his video career as an intern in the newsroom at KNBC in Burbank, California. His next move was working at the Home Shopping Club as a Master Control Operator, Cameraman, Editing Assistant, and with the ENG crew.

Marcus was then hired at Audio Visual Headquarters (AVHQ) as a Video Engineering/Projection/Video Playback Technician, responsible for the installation and operation of live event video systems. Marcus facilitated countless events with many of the industries premier producers and directors.

Bill Sage


Bill Sage

Account Executive | Branch Manager

In 2014, Bill joined SenovvA as Account Executive, adding his considerable experience in sales, business development, customer relations, and production management to the Systems Design Group. Bill is a San Francisco Bay Area native who possesses a wealth of local knowledge and valuable contacts.

Walt De Jong


Walt De Jong

Technical Producer | 3D Projection Engineer

Walt brings over 27 years of multimedia staging, theatrical, and digital cinema experience to SenovvA.

Walt’s career began at Plummer Auditorium in the Orange County area and by the age of 21 he attained the job of Technical Director. While working at Plummer Auditorium, he worked as a freelance Lighting Designer to Los Angeles and Orange County theater/ dance groups. Since 1999, Walt has worked as a Technical Director at Disney’s El Capitan Theatre, as Director of Production & Building Operations at the Orange County Performing Arts Center, and as an independent Technical Director for DreamWorks SKG.

Scott Kellogg


Scott Kellogg

Producer

A native Californian, Scott’s early experience in theater production, stage performance and studio recording allowed him to progress into various technical management positions where he designed, lead and executed hundreds of staged events in the Western United States for Swank Audio Visuals.

Following his role as Area Manager for the South San Francisco Bay Area, Scott relocated to Dubai as Regional Director for PSAV to launch and lead the Middle East operations in the UAE & Qatar, recruiting over 70 full-time staff to serve numerous 5-star luxury hotels and corporate events over a 5 year span.

Vince Pecchi


Vince Pecchi

Producer, Content Design & Management

Vince brings over 21 years of production experience along with the skills of a multidisciplinary designer to SenovvA. His experience includes film production, live event production, graphic/web design, and AutoCAD draftsmanship. While the range of his skills are vast, Vince’s passion is in brand identity design, content creation, website development and pixel perfection.

Tanny van Ligten


Tanny van Ligten

Producer

Tanny brings more than 30 years of combined creative and technical experience from throughout the United States as well as internationally. Tanny is a natural collaborator who thrives on bringing people’s creative inspirations to life. Tanny started his career at the academic level in architecture but quickly discovered his passion for tele-production and live event staging. In addition to countless engagements as Technical Director, Tanny has been Video Director for various musical groups, promotional and music videos, educational programming, and corporate entities. His study of architecture has served him well, alternately in the role of second stage designer for corporate theater, educational classes, and live entertainment venues.

Steve Nider


Steve Nider

Producer

Steve has accumulated over 40 years of producing and planning corporate meetings, concerts & special events. His background as a key member of large-scale concert production teams, gave him the opportunity to tour with some of the top names in the music industry, including recording artists such as: The Eagles “Hell Freezes Over Tour”; Michael Jackson’s “Victory Tour”; Mariah Carey; Bonnie Raitt; Jackson Browne; Foreigner; and Aerosmith, to name a few.

Steve has further developed his skill-set as a Certified Meeting Planner (CMP), through the CMP program sanctioned by the Convention Industry Council (CIC), and sponsored by Meeting Professionals International (MPI). Thus expanding his many years of on-the-road concert production experience toward producing high-end corporate events, trade shows and more.

Brian Tracy


Brian Tracy

Producer

Brian brings two decades of unflinching professional ability in creative and technical fields to SenovvA. He studied fine art in New England and worked as a video technician in his home state of Rhode Island for Indigo Design Group working with Hasbro, Met Life and others. When it became clear that he wanted a bigger, warmer, and new environment, he moved west to Los Angeles.

Fred Jacobo


Fred Jacobo

Project Manager

Fred is a take-charge guy who believes the job is not done until the expectations of the client are met and exceeded.

As Project Manager for SenovvA, Fred not only manages the daily operation of multiple ongoing projects, but he also anticipates potential problems, effectively communicates with the necessary teams and facilitates the timely (and often cost-saving) resolution. His proactive nature and strong leadership gives his clients full confidence that SenovvA will complete their project on time and always with their best interest.

Michael Scheliga


Michael Scheliga

IT Manager

As a chief engineer and Systems Project Manager, Michael is in a class by himself. His specialties are project management and engineering oversight of integrated video systems for permanent installations and engineering support and production management for live events.

Put in simple terms; Michael works on such high profile, high octane projects as the Academy Awards “Oscar” telecasts, television’s “The Marriage Ref”, Broadway’s “American Idiot”, past Emmy Awards telecasts. Needless to say, this means that Michael has managed a wide variety of projections for live and taped broadcast shows, worked with large blended screens, color matched large numbers of screens/projections in the same venues, along with trouble shooting and problem solving projectors, signal paths, and support equipment.

Ian Strimple


Ian Strimple

Project Manager

Ian brings 17 years of theatrical and live event production experience to our New York office team. Born and raised in Oklahoma, he graduated from Oklahoma City University, where he received a Bachelor’s Degree in Music Theatre. Prior to joining SenovvA, Ian had spent 10 years involved with production at the US Open in Flushing, NY.

As a Project Manager specializing in LED technology, he incorporates his Eagle Scout, “Be Prepared” motto into every project. Whether he’s working on Broadway, in a local theater, a national tour or a corporate event, this exceptional work ethic and attitude is what has made Ian a skilled leader and a valuable asset to SenovvA.

Coty Shipe


Coty Shipe

Project Manager

As Systems Engineer, Coty brings a fresh perspective to SenovvA’s Systems Group. Early in his career as a technical director for the international mission organization, The Continental Singers, Coty was introduced to Camarillo-based touring / AV company, Delicate Productions. A healthy business relationship developed and eventually Coty became a project manager for the Delicate Electronic Sales – Audio Visual installation team. In his six years at Delicate, Coty’s skills grew from project management to systems design.

Lauren Sheridan


Lauren Sheridan

Lauren has designed, built, and deployed web-based products for close to 20 years. Since graduating from UC Davis, where she studied Design and Managerial Economics, Lauren has worked on projects for Shutterstock, Gensler, Wells Fargo, HP, Intel, McAfee, Maxim Integrated, Intersil, Kaiser Permanente, Sutter Health, Thomas Jefferson University Hospitals, UC Berkeley, UC Davis, the University of Technology in Sydney, and Stanford University. In her free time, Lauren created Surveyor, an iPhone-based application designed to streamline the process of auditing physical spaces in environments such as hospitals, health-care campuses, retail stores, and universities. The app is tied to EAMS (Environmental Asset Management System) – a custom, cloud-based management system that she developed.

Daniel White


Daniel White

Producer

Daniel has devoted his career at the nexus of live events and experiential marketing. He spent eleven years coordinating concerts and festivals in the New York region and has brought that expertise to the world of agency activations for luxury and consumer product brands. Daniel has collaborated with agencies contracted to Van Clef and Arpels, Tiffany & Co, Lancome, L’Oréal and Sperry Top-Sider amongst others. He has produced more than half a dozen national tours blending concert production with events. Daniel has also managed the production side of conferences, concerts, galas, pop-ups, award shows and art festivals throughout North America.