The Team

K Lee Harvey


K Lee Harvey

CEO

They say that discovering and recruiting talent is one of the most important abilities in business. If anyone knows that, it’s SenovvA’s founder K Lee (Kevin) Harvey. Mr. Harvey has put together an amazingly talented and experienced design, management, and production teams and expanded beyond Los Angeles to New York, Toronto, San Francisco and Europe. His personal and extensive production experience doesn’t hurt either. Mr. Harvey’s career covers everything from theatrical tours, industrials, commercials, films, concerts and large-scale events, in hundreds of venues in over a dozen countries.

Frank McMinn


Frank McMinn

President

Frank McMinn’s loyalty to his clients is evident in every facet of his production philosophy. In return, his clients rely on him to elevate their productions from merely good to great.

During Frank’s illustrious 35-year career, he has worked with such clients as the Academy of Motion Picture Arts & Sciences, the Televised Academy Awards (21 years), the Academy of Television Arts & Sciences, the Televised Emmys (15 years) and NBC (18 years). And this is merely a sampling.

Robert Balmet


Robert Balmet

Chief Operating Officer

Bringing over two decades of special event experience to SenovvA, Robert has worked in Operations, Production Supervision, as well as Project Management. His core competencies lie in the areas of theatrical, industrial, and large (and) small-scale special events.

Working as the Operations Manager for Masterpiece Productions he worked in many countries including England, France, Monaco, Germany and Mexico, with an impressive client list including, but not limited to, Taco Bell, Coca-Cola and 20th Century Fox.

Dave Taylor


Dave Taylor

Vice President

Dave worked 15 years with AVHQ, ultimately becoming Director of Special Projects, where his expertise was in the areas of live video and technical direction, technical management, project management, stage management, large screen video projection and LED, video engineering, and CAD.

Before joining SenovvA, Dave spent a decade within the live entertainment industry as an independent Video and Technical Director and Technical Manager. His many skills include lighting and scenic design, scenic construction, audio systems and engineering, multi-image and film projection, multi-image programming, video projection, display and engineering, and installation design.

Arianna Knapp


Arianna Knapp

Vice President

In 2007, Arianna joined SenovvA’s team of Producers and in 2014, she joined the executive team as Director of Strategy & Communication. SenovvA’s work on Broadway; Tuck Everlasting, Something Rotten, SideshowHedwig and the Angry Inch, Lucky Guy, Bring it On, American Idiot, and [title of show] and off-broadway; Clever Little Lies, The Absolute Brightness of Leonard PelkyLangston in Harlem, Queen of Wyoming, and Fellowship! have been Arianna’s primary focus since joining the company.

P. Michael Anderson


P. Michael Anderson

Executive Business Development | Advanced Development Projects

Many projects start out as a simple sketch on napkin; others are simply a three-sentence concept; others yet, a 400 page specification. All start out as an idea that needs to go from the ethereal to the real. “Design requires development;”  Paul is the talent who makes that happens, with spectacular results.

Curtis Kelly


Curtis Kelly

Executive Business Development

Call him old fashioned, but Curtis still believes in picking up the phone over sending an email or text. His approach to every project begins with the goal of clarifying a client’s vision through exceptional communication, discovering a common language that bridges the gap between their inspiration and the technical reality. The end result is an empowered client and team, armed with the essential information to make unified decisions for a mutually successful project.

As the Lead, Systems Design Group, Curtis ensures continuity between the client’s vision and technical integration for project design, build and completion.

Peter Waxdal


Peter Waxdal

Director | Systems Group

Peter has been passionately engaged in his work for 20 years with a single objective: to create the container that artists will fill with their vision. Peter is not a lighting designer. He is not an actor or a dancer. He is a creator of unique entertainment venues.

Peter started his career in entertainment as a stagehand in theater. Since that genesis, he’s been an audio operator, a stage manager and a production manager for regional and Off-Broadway live performances. For the last decade he’s built entertainment lighting and control systems for theaters, TV stations, houses of worship and corporate facilities, from coast to coast.

Tristan Valencia


Tristan Valencia

Executive Business Development

A Los Angeles native and recent New York transplant, Tristan was selected to lead the expansion of SenovvA, Inc. to the East Coast. Calling upon his 15 plus years of production experience, his extensive network of domestic and international resources, as well as his innate ability to be comfortable, effective and successful not only on any production but also at the table in a Fortune 100 boardroom, Tristan has quickly established SenovvA. Inc. as the vanguard of the industry in its new home. Continuing upon the tradition of providing SenovvA’s clients with only the industry’s best Solution Driven Production, Tristan has handcrafted SenovvA’s East Coast present and future scope of services around maintaining and evolving the SenovvA brand to embody the cutting edge of the industry across its multiple areas of focus.

Marcus Irwin


Marcus Irwin

Director | Production Group

Marcus received his Bachelor of Science Degree in Television/Radio at California State Polytechnic University, Pomona. He soon began his video career as an intern in the newsroom at KNBC in Burbank, California. His next move was working at the Home Shopping Club as a Master Control Operator, Cameraman, Editing Assistant, and with the ENG crew.

Marcus was then hired at Audio Visual Headquarters (AVHQ) as a Video Engineering/Projection/Video Playback Technician, responsible for the installation and operation of live event video systems. Marcus facilitated countless events with many of the industries premier producers and directors.