The Team

K Lee Harvey


K Lee Harvey

CEO

They say that discovering and recruiting talent is one of the most important abilities in business. If anyone knows that, it’s SenovvA’s founder K Lee (Kevin) Harvey. Mr. Harvey has put together an amazingly talented and experienced design, management, and production teams and expanded beyond Los Angeles to New York, Toronto, San Francisco and Europe. His personal and extensive production experience doesn’t hurt either. Mr. Harvey’s career covers everything from theatrical tours, industrials, commercials, films, concerts and large-scale events, in hundreds of venues in over a dozen countries.

The live stage has always been Kevin’s first love. With SenovvA, he has been part of the Broadway producing team(s) for Tuck Everlasting, Something Rotten, Lucky Guy, Bring It OnAmerican Idiot and 2008’s hit [title of show]. Theatrically, he’s General Managed Cathy Rigby is Peter Pan for a successful 2+ year tour and New York engagement, in addition to the tours of Camelot, first starring Michael York and then Lou Diamond Phillips, and Happy Days, A New Musical created by Garry Marshall. Additionally, he served as the Production Supervisor for the Jesus Christ Superstar Tour starring Carl Anderson. Prior to SenovvA, Kevin’s Broadway resume includes Les Miserables, Cats, Chess, The Apple Doesn’t Fall directed by Leonard Nimoy, Starlight Express, and Smile.

Highlights of his numerous National and International Theatrical Tours: Sunset Boulevard, Les Miserables, Cats, West Side Story, The Martha Graham Dance Company and the farewell tour of The Odd Couple starring Jack Klugman and Tony Randall.

“We’ve brought together the best technicians, designers and managers in production today. and….. They are SenovvA!”

 

Frank McMinn


Frank McMinn

President

Frank McMinn’s loyalty to his clients is evident in every facet of his production philosophy. In return, his clients rely on him to elevate their productions from merely good to great.

During Frank’s illustrious 35-year career, he has worked with such clients as the Academy of Motion Picture Arts & Sciences, the Televised Academy Awards (21 years), the Academy of Television Arts & Sciences, the Televised Emmys (15 years) and NBC (18 years). And this is merely a sampling.

Starting at AVW/Telav in the Dallas/Houston area, and by the age of only 24, Frank was head of their Sales Department. Frank then went on to AVHQ, where he started the Entertainment Department, and finished his tenure at AVHQ as Director of Sales. In the years just prior to SenovvA, Frank worked for Creative Technology as General Manager of the Los Angeles office. At Creative Technology, he managed a staff of 24 employees while creating their successful Entertainment Division. He left CT as Vice President of Entertainment.

 

Robert Balmet


Robert Balmet

Chief Operating Officer

Bringing over two decades of special event experience to SenovvA, Robert has worked in Operations, Production Supervision, as well as Project Management. His core competencies lie in the areas of theatrical, industrial, and large (and) small-scale special events.

Working as the Operations Manager for Masterpiece Productions he worked in many countries including England, France, Monaco, Germany and Mexico, with an impressive client list including, but not limited to, Taco Bell, Coca-Cola and 20th Century Fox.

Five years prior to starting SenovvA, Robert worked freelance in the United States as well as internationally. His experience includes: set and prop construction, audio and video supervision, tour management as well as overall event management. With experiences including the Opening and Closing Ceremonies for the 2002 Salt Lake City and 2004 Athens Olympics, he has worked on events of the largest scale, managing large crews and budgets under extreme deadlines.

 

Dave Taylor


Dave Taylor

Vice President

Dave worked 15 years with AVHQ, ultimately becoming Director of Special Projects, where his expertise was in the areas of live video and technical direction, technical management, project management, stage management, large screen video projection and LED, video engineering, and CAD.

Before joining SenovvA, Dave spent a decade within the live entertainment industry as an independent Video and Technical Director and Technical Manager. His many skills include lighting and scenic design, scenic construction, audio systems and engineering, multi-image and film projection, multi-image programming, video projection, display and engineering, and installation design.

His credits include 24 years on the Academy Awards, 16 years on the Emmy Awards, as well as various Political Conventions, Olympic Ceremonies and Super Bowl Halftime shows. He has been the Technical Producer of the semi-annual Television Critics Association Press Tour for almost 20 years, and has been an integral part of the event since 1981. His impressive client list includes NBC, ABC, CBS, FOX, HBO, Showtime, Discovery Networks, MTV, Turner Broadcasting, The Academy of Television Arts and Sciences, The Academy of Motion Picture Arts and Sciences, and many other television clients. The non-broadcast clients include: Ford, Toyota, GM, Apple Computers, Microsoft, Intel, Sun Microsystems, and many more.

 

Arianna Knapp


Arianna Knapp

Vice President

In 2007, Arianna joined SenovvA’s team of Producers and in 2014, she joined the executive team as Director of Strategy & Communication. SenovvA’s work on Broadway; Tuck Everlasting, Something Rotten, SideshowHedwig and the Angry Inch, Lucky Guy, Bring it On, American Idiot, and [title of show] and off-broadway; Clever Little Lies, The Absolute Brightness of Leonard PelkyLangston in Harlem, Queen of Wyoming, and Fellowship! have been Arianna’s primary focus since joining the company.

She graduated from Boston University School for the Arts and is a former vice president of New England Theater Conference. She brought four shows to Scotland for the Edinburough Fringe Festival including two original musicals. Her work as video production supervisor brought her to The Ahmanson Theatre in LA, The Royal Alexandra in Toronto, Berkeley Rep in California, the Alliance in Atlanta, and Center Stage in Baltimore.

Arianna served as the Artistic Director of North Shore Music Theatre (NSMT) for three years, a 1500 seat regional arena theater in Beverly, Massachusetts. In 2013 she also served as the Interim Artistic Director at the historic Theatre by the Sea in Rhode Island. She was Co-Executive Producer on Samsung’s CES Press Conference in 2015 and 2016.

A passion for creative opportunities, and enthusiasm about the shape and direction technology is bringing to culture, are the driving force behind the SenovvA approach to collaboration.

 

P. Michael Anderson


P. Michael Anderson

VP, SenovvA Advanced Development Projects

Many projects start out as a simple sketch on napkin; others are simply a three-sentence concept; others yet, a 400 page specification. All start out as an idea that needs to go from the ethereal to the real. “Design requires development, otherwise its just an idea”  Paul is the talent who makes that happens, with spectacular results.

Paul was the founding partner of Avatar Media Design and still uses the simple tagline of “evolving context into content” for production design and content management. Paul is a 28+ year veteran Technical Director and Production Designer of corporate, social, and entertainment events, activations and immersive experiences. He has provided technical direction, production and experiential design, and event management services to such corporations as General Motors, Mercedes-Benz, Google, YouTube, Qualcomm, Sun Microsystems, as well as hundreds of corporate, social, and special events in Europe, China, Australia and the Middle East.

Paul is a graduate of UC San Diego with a degree in Human Information Processing and Mass Media effects.  His experience runs the gamut from designing social and multinational productions, user experience centers, and being a stage and studio musician. He is as at home calling a large international stage show, as he is sitting behind a CAD workstation in the design studio on a remote northwest island, or when pulling it all together from 36,000 ft “somewhere over anywhere.”

Paul is also a nationally published technical illustrator, and is in demand as a speaker, trainer and technology consultant. he is also an active member/advisor of the INVENT institute, SEGD, AIGA, and DENT The Future Organizations.

 

Curtis Kelly


Curtis Kelly

Executive Business Development

Call him old fashioned, but Curtis still believes in picking up the phone over sending an email or text. His approach to every project begins with the goal of clarifying a client’s vision through exceptional communication, discovering a common language that bridges the gap between their inspiration and the technical reality. The end result is an empowered client and team, armed with the essential information to make unified decisions for a mutually successful project.

As the Lead, Systems Design Group, Curtis ensures continuity between the client’s vision and technical integration for project design, build and completion.

Curtis has over 30 years experience in live sound, live corporate productions and concert touring, live audio system design, live audio visual production, commercial media systems integration and design, design/build, system installation and commissioning.

As the AV designer and integrator for the Air Force One Pavilion, Discovery Center, Ronald Reagan Presidential Library and Museum, which won a Themed Entertainment Association (TEA) award for Best Educational Experience, Curtis realized his true passion for collaborative sensory innovation, which naturally led him to SenovvA.

Other career highlights include: Audio Engineer for Yanni World Tours, including the acclaimed concerts, Live at the Acropolis, Live at the Taj Mahal, India, and Live at the Forbidden City, Beijing, China.

Curtis is proud of the relationships he has maintained within his industry, including clients Purina Mills, Land O’ Lakes, Carlson Wagonlit, Intel Developers Forum, the NFL Experience at the Superbowl, and his longest standing client, Anthony Robbins, for whom he has done his live audio design and mixing since 1991.

 

Peter Waxdal


Peter Waxdal

Director | Systems Group

Peter has been passionately engaged in his work for 20 years with a single objective: to create the container that artists will fill with their vision. Peter is not a lighting designer. He is not an actor or a dancer. He is a creator of unique entertainment venues.

Peter started his career in entertainment as a stagehand in theater. Since that genesis, he’s been an audio operator, a stage manager and a production manager for regional and Off-Broadway live performances. For the last decade he’s built entertainment lighting and control systems for theaters, TV stations, houses of worship and corporate facilities, from coast to coast.

Peter brings performance and construction experience to SenovvA Systems Design Group. Looking ahead to a project’s requirements, not tomorrow or next week but next month helps to prevent delays and or complications. Peter is primed, organized and enthusiastic with any project he’s involved with.

Peter has managed build outs of entertainment facilities spanning the globe in locations ranging from North America to Baghdad.

 

Marcus Irwin


Marcus Irwin

Director | Production Group

Marcus received his Bachelor of Science Degree in Television/Radio at California State Polytechnic University, Pomona. He soon began his video career as an intern in the newsroom at KNBC in Burbank, California. His next move was working at the Home Shopping Club as a Master Control Operator, Cameraman, Editing Assistant, and with the ENG crew.

Marcus was then hired at Audio Visual Headquarters (AVHQ) as a Video Engineering/Projection/Video Playback Technician, responsible for the installation and operation of live event video systems. Marcus facilitated countless events with many of the industries premier producers and directors.

After leaving AVHQ, Marcus established himself as a video director, technical director, systems designer, and engineer as an independent contractor. His 10+ years experience in the freelance market found him on numerous corporate, broadcast, and live event projects including: Fox Sports West (International Soccer), Sony Consumer Entertainment, Bugs on Broadway, Microsoft, Trade Shows Auto Shows, Product Launches and more.

Since joining SenovvA in 2008, Marcus’ clients have included: NBC Special Events (Infronts), DreamWorks, Ellen DeGeneres (50th Birthday Party, Las Vegas Comedy Show, Ellen’s Really Big Show, and Ellen’s Even Bigger Really Big Show), the MTVMovie Awards After Party, PLAY! A Videogame Symphony (World Tour), E3 for Sony, TCA Press Tour, Mind & Life Institute (the Dali Lama Project), AMGEN Canada, Leo Pharma, and Elton John AIDS Foundation Oscar Viewing Party.

Marcus’ most recent projects have include: Time Warner Cable Studios Super Bowl Activation in New York City, the McDonalds 365 Black Awards in New Orleans, the 2014 Emmys Media Center, and lead Producer for the 2014 Elton John AIDS Foundation Oscar Viewing Party.

 

Bill Sage


Bill Sage

Account Executive | Branch Manager

In 2014, Bill joined SenovvA as Account Executive, adding his considerable experience in sales, business development, customer relations, and production management to the Systems Design Group. Bill is a San Francisco Bay Area native who possesses a wealth of local knowledge and valuable contacts.

He started his professional career working with local Bay Area bands before taking an engineering position with San Francisco’s pioneering production company, McCune. The prospect of bigger and brighter opportunities eventually lured Bill to Southern California, where he began a long career with Delicate Productions, working on a multitude of shows and events including The Black Crowes, Natalie Cole and the NFL Experience. In 2003 he took on the management of the company’s sales division, and over the next decade built a solid customer base and a strong AV installation business, with project highlights such as the TEA award winning interactive critical thinking lab in The Discovery Center at the Ronald Reagan Presidential Library; audio and lighting systems at two historic Californian theatres – The Fox Theatre in Redwood City and The Uptown Theatre in Napa Valley; a new audio system for Scottsdale Center for the Performing Arts in Arizona; and Crestron controlled classrooms at California State University Channel Islands in Camarillo, California.

Bill returned to his beloved Bay Area in 2012, taking on a new role and gaining valuable skills in estimating, contract negotiation and document management for public works and major sporting arena projects. He has applied these skills to major projects including the paging system and tower renovation at San Francisco International Airport’s Terminal 3; Los Angeles Dodgers stadium audio renovation; and the mass notification system installation at the Port of San Francisco’s new cruise ship terminal.

Joining SenovvA has reunited Bill with many trusted and respected colleagues. He is thrilled to be a member of the team and looks forward to playing his part to expand and develop opportunities for SenovvA in San Francisco and beyond.