P. Michael Anderson

VP, SenovvA Advanced Development Projects

Many projects start out as a simple sketch on napkin; others are simply a three-sentence concept; others yet, a 400 page specification. All start out as an idea that needs to go from the ethereal to the real. “Design requires development, otherwise its just an idea”  Paul is the talent who makes that happens, with spectacular results.

Paul was the founding partner of Avatar Media Design and still uses the simple tagline of “evolving context into content” for production design and content management. Paul is a 28+ year veteran Technical Director and Production Designer of corporate, social, and entertainment events, activations and immersive experiences. He has provided technical direction, production and experiential design, and event management services to such corporations as General Motors, Mercedes-Benz, Google, YouTube, Qualcomm, Sun Microsystems, as well as hundreds of corporate, social, and special events in Europe, China, Australia and the Middle East.

Paul is a graduate of UC San Diego with a degree in Human Information Processing and Mass Media effects.  His experience runs the gamut from designing social and multinational productions, user experience centers, and being a stage and studio musician. He is as at home calling a large international stage show, as he is sitting behind a CAD workstation in the design studio on a remote northwest island, or when pulling it all together from 36,000 ft “somewhere over anywhere.”

Paul is also a nationally published technical illustrator, and is in demand as a speaker, trainer and technology consultant. he is also an active member/advisor of the INVENT institute, SEGD, AIGA, and DENT The Future Organizations.