Bill Sage

Account Executive | Branch Manager

In 2014, Bill joined SenovvA as Account Executive, adding his considerable experience in sales, business development, customer relations, and production management to the Systems Design Group. Bill is a San Francisco Bay Area native who possesses a wealth of local knowledge and valuable contacts.

He started his professional career working with local Bay Area bands before taking an engineering position with San Francisco’s pioneering production company, McCune. The prospect of bigger and brighter opportunities eventually lured Bill to Southern California, where he began a long career with Delicate Productions, working on a multitude of shows and events including The Black Crowes, Natalie Cole and the NFL Experience. In 2003 he took on the management of the company’s sales division, and over the next decade built a solid customer base and a strong AV installation business, with project highlights such as the TEA award winning interactive critical thinking lab in The Discovery Center at the Ronald Reagan Presidential Library; audio and lighting systems at two historic Californian theatres – The Fox Theatre in Redwood City and The Uptown Theatre in Napa Valley; a new audio system for Scottsdale Center for the Performing Arts in Arizona; and Crestron controlled classrooms at California State University Channel Islands in Camarillo, California.

Bill returned to his beloved Bay Area in 2012, taking on a new role and gaining valuable skills in estimating, contract negotiation and document management for public works and major sporting arena projects. He has applied these skills to major projects including the paging system and tower renovation at San Francisco International Airport’s Terminal 3; Los Angeles Dodgers stadium audio renovation; and the mass notification system installation at the Port of San Francisco’s new cruise ship terminal.

Joining SenovvA has reunited Bill with many trusted and respected colleagues. He is thrilled to be a member of the team and looks forward to playing his part to expand and develop opportunities for SenovvA in San Francisco and beyond.