Y-3 SS13

Immersive Sculptural Projection Façade

SenovvA produced the groundbreaking projection mapping installation for the Y-3 SS13 runway during New York’s Fashion Week. Featuring the work of artist Dev Harlan and the vivid patterns by Chikami Hayashi, the printmaker to the Japanese royal family. In this incredible scenario, Y-3, the collaboration between Adidas and renown fashion designer Yohji Yamamoto, marked its 10th anniversary. Tailored projections created an astonishing visual display over eight hundred tridimensional pyramids along a 169ft wall and the polygonal-designed entry of the runway. The scale and complexity of the projections are unprecedented in the fashion industry. Learn more…

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