Univision Upfront 2016

Univision Communications Inc., a leading media company serving Hispanic America, held its annual Upfront presentation for advertisers at the Lyric Theatre in New York City on Tuesday, May 17, 2016.

SenovvA brought its experience and technology to the pivotal event for the mission-driven media company under the guidance of Producer, Bob Holmes. Univision is a welcome addition to a long list of SenovvA’s Network Upfront clients over the past 10 years.

Univision Upfront 2016The SenovvA team was led by Project Manager, Robert Ingram, brought approximately 1000 square feet of LED (including 300 tiles of 3mm Black Onyx, and over 300 tiles of Everbrighten 5mm) to the event. Multiple d3 media servers pushed-out the expansive LED content along with a top-notch camera crew, operating Sony HDC2500 cameras, that fed the new Clark Media broadcast truck through IMAG and Webstream.

The audio support package included a Yamaha CL5 desk FOH and a second one for monitors. SenovvA also provided an audio playback, foldback monitor package, as well as 40 channels of wireless microphones and wireless in-ear monitors. All audio elements were incorporated into the existing house sound system for Paramour with the help of the Local One IATSE sound department.

“The unique pixel space didn’t conform to traditional content expectations, and our programmer, Peter Acken, rose to the challenge by utilizing d3 technologies,” said Rob Ingram “New content clips were delivered to our content manager, Grant McDonald throughout the process, adding new content right up to the last minute before show time.”

The Lyric Theatre in New York City is the second Univision Upfront 2016largest Broadway Theater, seating over 1900 and currently home to Cirque Du Soleil’s Paramour. Navigating the stage’s transformation for the Univision presentation required resource coordination and the cooperation of the Local One IATSE stagehands union.

About Univision:
A mission-driven media Company, UCI is a top-tier multimedia organization that reaches 45 million consumers in an average month, across its 16 broadcast, cable and digital networks; 61 television stations; 67 radio stations; an array of online and mobile apps; and products. The Company is focused on informing, empowering and advocating on behalf of Hispanic America and, as such, has transformed itself into the ideal partner for any company looking to connect with this important audience.

About d3 Technologies:
d3 is the world’s first fully integrated visual production system for video professionals, combining a real-time 3D stage visualizer, timeline, video playback engine and projection mapping tools into one product. d3’s unique integrated workflow assists the designer at all stages of the project, from pitch, through development, to final delivery. For more information visit d3 Technologies