Ultra Music Festival 2012

Pushing The Limits In Large Scale Projection

SenovvA’s execution of “Red Bull Mind Meld” at this years Ultra Music Festival, the world’s premiere EDM festival, is one of the largest architectural projection mapping installations in the US. Roughly 264 feet high (29 floors) of the InterContinental Miami Hotel was transformed from dusk until midnight on all three nights of Ultra. The projection was the visual centerpiece of the festival, viewed by 165,000 attendees and streamed to more than a million fans worldwide. SenovvA, in collaboration with Integrated Visions Productions, worked with Red Bull to create the massive display that elevated both the brand and the festival to stratospheric heights! Learn more…

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