Time Warner Cable Studios turned again to the SenovvA team to extend and enhance their sports associated activations at this year’s U.S. Open. According to the NY Times, “Some 59,971 people filed into the U.S. Open on Monday, the latest in a string of some of the biggest crowds ever here.”
Once inside the TWC Studios Pavilion at the USTA Bille Jean King National Tennis Center, fans could test their backhand at the Interactive Swing Speed Activation, with the added feature of a sharable image for their personal social media. The exclusive TWC Studios U.S. Open experience also included the chance to get autographs and selfies with the tennis stars and even ask them questions in a forum hosted by doubles pro Mark Knowles. Kids had a chance to play “Virtua Tennis 4” with a Xbox connected to a 12 ft wide seamless display during Kids’ Day at the U.S. Open.
SenovvA’s custom installation of 16 seamless NEC monitors within the TWC Studios Pavilion, created a life size display where attendees could enjoy the action direct from the court, and see real-time tennis news stream with Time Warner’s content feed. The expansive media wall did double duty. with rich graphic content as a backdrop for the daily interviews and events, including the chance to meet Martina Hingis, Lindsay Davenport, Jim Courier, James Blake and Billie Jean King.
SenovvA also installed, programmed and managed content that fed a social media wall inside the TWC Studios Pavilion. This wall featured live, real-time aggregation of client specified hashtags from Twitter, with Instagram and a client-controlled gallery that displayed featured images throughout the day.