SenovvA’s best and brightest East Coast team gathered to bring Time Warner Cable Studios to life on NYC’s 14th Street at the Highline Stages location. A six day event that gave TWC subscribers a chance to go behind the scenes at ESPN, History Channel’s the Vikings, HBO’s Game of Thrones, and Starz Black Sails, and that was just the daytime activity! In addition to over 90 display devices on the second and third floors, SenovvA installed a curved wall in the lobby that was comprised of seamless plasma and WinVision LED. Performances by Kings of Leon, The O’Jays, and Drake were held in the intimate studio space, backed by a fantastic 5mm LED wall. Each day introduced unique events including live broadcast from the Red Carpet, the launch of Sean Combs’ new network, REVOLT, and a soul train inspired dance party hosted by Magic Johnson, and sponsored by the ASPIRE network.
“There are so many moving parts, it’s a semi-permanent install, with a live television studio, fourteen different interactive partner network installations, a red carpet show, mixed with some live music performances and custom content in over a dozen different display locations, and with thousands of people walking through everyday – all in one 45,000 square foot building.” Executive Producer, Tristan Valencia
With 17 different entities including networks and visiting artists, SenovvA provided content support for displays in locations spread throughout the building. Each day was it’s own event. SenovvA’s team included creative media designers, D3 programmers, LED technicians, broadcast directors, full camera crews, technical directors, and some of the best staff we could ask for.
“Technical management and creative mastery… another SenovvA milestone” Senior Producer, Marcus Irwin