Toronto House Digital Exhibit

In celebration of the Toronto 2015 Pan Am & Parapan Am Games, SenovvA Canada was engaged by Silverpoint Media to provide technical direction for the Toronto House Digital Exhibit commissioned by Interactive Ontario and the City of Toronto. The highly immersive experience features a 320-degree projection installation on the first floor balcony wall of the rotunda at Toronto City Hall. Watch “behind the scenes” video to experience the SenovvA technology powering the immersive projection exhibit.

Toronto Mayor John Tory said, “I invite Torontonians and visitors to visit Toronto House to learn more about our great city… The site will feature attractions for all to enjoy throughout the duration of the Toronto 2015 Pan Am Games.”

Toronto House Digital ExhibitSenovvA Canada’s General Manager, Dave Crainford and Project Manager, Andrew Kulhavy, incorporated six Christie HD10K projectors and two d3 media servers to blend and warp the video content around the City Hall rotunda. Projected seamlessly onto the 240′ x 7.5′ curved canvas, the imagery was a surprise and delight to the visitors of City Hall.

“This was a great opportunity to create an immersive experience that helps to promote the city we live and work in, as well as promote SenovvA’s great talents,” said Dave Crainford, “It’s also exciting to do something that has not been done in this space before.”

The video exhibit captures 24 hours in the life of Toronto and expresses the spirit of the city as it progresses through the course of a day. Weaving together imagery from Toronto’s incredibly diverse neighborhood’s, architecture, green space, culture and residents, the Toronto House Digital Exhibit immerses the viewer in a personal and layered city experience beyond traditional visuals.

Toronto House Digital ExhibitToronto House was a free exhibit open to all in conjunction with the 2015 Pan Am & Parapan Am Games underway in Toronto. The exhibit opened on July 9, 2015 and ran daily from 12:00pm – 8:00pm until August 15, 2015.