For the past three years, Samsung has turned to SenovvA to deliver their high-profile press conference and product launch showcase at the annual Consumer Electronics Show (CES) held at Mandalay Bay Resort in Las Vegas on January 4, 2017. Watch Press Conference
SenovvA’s live entertainment producing experience was at full throttle for this event, which found the SenovvA team coordinating multiple subcontractors, custom-fabricated scenic elements, five different types of automation, nine trucks of gear, 100 people, and extremely high expectations from the client for a flawless event that would reflect well on the featured executives and new products.
SenovvA’s Marcus Irwin said, “We are proud of our previous work at Samsung’s CES Press Conferences, and we delivered once again this year. The new Samsung products looked great and the show went extremely well because we have expertise in all of the diverse elements that comprised this event.” Those elements ranged from traditional live entertainment technical requirements like an automated lighting rig, a complex sound system, and live cameras. As well as the unique producing challenges of working in a Las Vegas convention venue where the effective coordination of shared loading dock space and local resources with other concurrent events, is the difference between success and failure.
SenovvA’s ongoing experience in live entertainment meant that Samsung’s Press Conference, included a live webcast viewed by over 700,000 people, highlighted five top executives and unveiled a wide range of new innovations in a 45 minute no holds barred show. This was complete with moving scenery, integrated video, and precision theatrical timing.
“We’re often called on for our technical expertise,” SenovvA Vice President Arianna Knapp said. “But Samsung needed our leadership and management skills as well—so we coordinated with our trusted technical partners to achieve the required results while we managed the big picture. This event called for the commitment and consistency we always provide to get the job done right.”