Mercedes-AMG CEO, Tobias Moers drove the new S63 AMG Coupe onstage as part of the world premiere car reveal and media reception in advance of the New York International Auto Show April 15, 2014. SenovvA’s Vince Pecchi, Robert Ingram, Steve Nider and Tristan Valencia supported OSK Marketing & Communications New York and client Mercedes-Benz USA providing technical production for the press event held at Center548 in NYC. Guests arrived on a giant freight elevator to the 3rd floor to attend the reception and dinner. Mercedes-Benz USA CEO, Steve Cannon presented a video highlighting the next generation S63 AMG Coupe with the support of an ultra-high resolution 8′ x 24′ LED wall made up of 135 tiles of Revolution Display RD3mm. For the reveal the car emerged to everyone’s surprise via the freight elevator just off stage right. Following the car reveal presentation and dinner, guests were invited for dessert to the 4th floor to experience the AMG Performance Party Lounge complete with live performance by Village Underground Band, DJ and a line-up of vehicles that included the S63 AMG Coupe, SLS AMG Black Series and GLA45 AMG. SenovvA managed all aspects of the technical production capping off its 6th press event in the last year in North America for Mercedes-Benz. SenovvA teams have worked in association with OSK on various press events since 2009.