Jason Wu for Target Launch Party

Projection Mapping

SenovvA collaborated with one of its many creative partners to bring to life Milu, the brand ambassador for the Jason Wu for Target Capsule Collection. Aside from causing mischief throughout the night, Milu, a red ribbon wearing black cat, interacted with several of the events scenic elements and signaled the change from day, to dusk, to night, by spinning a projected clock to the appropriate hour. Our expertise in projection mapping  and content management insured the seamless transition of Milu from the national ad campaign through to the Jason Wu for Target Launch Party.

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