F5 Festival

F5, an interactive creativity festival aimed to be “a meeting place for the brightest minds in the world,” took stage on April 17 -18, 2015 at the expansive Terminal 5 venue in the Hell’s Kitchen area of New York City.

F5 FestivalThe biennial festival explored the “intersection of design, art & technology,” by fostering a multidisciplinary creative community that showcased work across a variety of media. “Love” was the event theme and it was kicked-off by this Opening Sequence Video produced and directed by Block & Tackle.

Festival attendees included creative directors, motion designers, filmmakers, digital artists, photographers, producers, interactive designers, graphic artists, agency executives, visual effects experts, musicians and industry visionaries, who met to discuss the creative process and professional best practices for getting projects up and running, as well as what it takes to stay motivated.

SenovvA producers were on-hand for the event, providing turnkey technical services, equipment and show control, including video, lighting and audio that covered all three floors of the building and an outdoor live entertainment area.

SenovvA managed onsite production services to display work for a variety of installations at the venue including:

MPC: Trifecta
Dark Igloo
Magnus Östergren: Goo
Antfood & Buck: Jump In
Frederico Phillips: as·phyx·i·a

F5 Festival“SenovvA was excited to handle the technical production for this inspiring event,” explained SenovvA’s Executive Producer Tristan Valencia, “and collaborating with artists and designers to realize and deliver their visions is one of the things that SenovvA truly excels at.”