Since 1999, SenovvA founder Kevin Harvey has produced the Elton John AIDS Foundation Oscar® Viewing Party. This annual fundraising event has grown to become a major fundraiser for the foundation. SenovvA is responsible for the video, audio, staging lighting, stage management and technical production management of this gala event.
In it’s first year, this event raised $400,000 for AIDS research. Over the years the event has grown in size and prestige, and now raises over $4,000,000 each year. This successful fundraiser and party has included major performance from musical talents such as Nelly Furtado, Ryan Adams, Joss Stone, John Mayer, John Legend, Mary J. Blige and Raphael Saadiq. Each year Sir Elton John also performs for his guests.
The event includes a dinner during the Oscar broadcast, and SenovvA brings the broadcast into the party tent for the more than 500 guests. Following dinner, the event has included a live auction, concert performances, and a changeover from dinner to a party/lounge setting that welcomes A-list stars, Oscar nominees and Oscar winners.