Through collaboration with content creators Derivative TouchDesigner, custom playback and mapping designers and others, SenovvA supported projection for the most prominent visual installation at Coachella 2012: The Gateway. Commissioned by Coachella and Goldenvoice, The Gateway was a projection mapped installation that provided large scale visual stimulation that enhanced the festival experience. Coachella has gained international recognition for the integration of interactive visual arts to compliment the dynamic musical lineups each year. Dave Taylor, SenovvA’s Senior Technical Director used four 35K Christie projectors to blend images in a continuous, animated 3D map of five intersecting arch pieces. For the first time ever, the festival ran for two consecutive weekends drawing record crowds that gathered around The Gateway to capture photos, videos and to dance the night away under the stars at the Polo Grounds in Indio, CA.