SenovvA proudly joined the likes of United Airlines, the New York Times and MAC Cosmetics, in supporting the work of Broadway Cares/Equity Fights AIDS. This year’s 24th Annual Broadway Bares event, marks SenovvA’s first NY based sponsorship. Along with fellow industry members WorldStage and PRG, we provided equipment and expertise to the one-night-only blockbuster performances at the Hammerstein Ballroom in NYC, on Sunday, June 22, 2014. Watch Highlights
SenovvA provided 18mm PixelFLEX FLEXCurtain screens which flanked the stage, displaying content developed by Broadway’s top designers. We also utilized 37mm FLEXCurtain to support the VIP lounge.
“You have no idea how over the moon I am about your sponsorship!!! It has bumped everything up a whole level of production value… everyone I’ve talked to is in the same euphoric state that I am…. the walls are so beautiful and some of the content that the designers have been working on is just coming to life! It is enhancing the show to make it REALLY look like a rock concert!! It is a perfect marriage of themes/ideas/technology!” – Director, Nick Kenkel
The sold-out event combines the naughtiness of burlesque and the razzle-dazzle of Broadway. With special appearances by Alan Cumming, Bianca Del Rio, Patrick Page, Constantine Maroulis, Chris Sieber, Andy Karl and more than 150 of the best male and female dancers in New York City, this was a tribute to Rock & Roll and a spectacular night of dance and celebration.
Broadway Bares was created in 1992 by Tony Award-Winning Director and Choreographer, Jerry Mitchell (Kinky Boots, Legally Blonde), who serves as executive producer. The event is produced by, and benefits, Broadway Cares/Equity Fights AIDS. The production is made fabulous by donated efforts from Broadway’s top performers, designers, and technicians.
This year’s Broadway Bares event raised $1,386,105. The first Broadway Bares featured seven dancers stripping on a bar and raised more than $8,000. To date, the 24 editions of Broadway Bares have raised more than $12.6 million.
Broadway Cares/Equity Fights AIDS is one of the nation’s leading industry-based, nonprofit AIDS fundraising and grant-making organizations. By drawing upon the talents, resources and generosity of the American Theatre Community, the BC/EFA has raised more than $250 million since 1988, supporting essential services for people with AIDS and other critical illnesses across the United States.
Broadway Cares awards annual grants to more than 450 AIDS and family service organizations nationwide. It is a major supporter of the social service programs at The Actors Fund, including the HIV/AIDS Initiative, the Phyllis Newman Women’s Health Initiative, and the Al Hirschfeld Free Health Clinic.