ABC’s May 18th live telecast of the 2014 Billboard Music Awards from the MGM Grand Garden Arena in Las Vegas, kept the audience on its feet with a steady stream of high-energy entertainment. SenovvA supported Dick Clark Productions by providing the latest LED and projection technology, with 16 live performances during the show and 39 winners announced on a dual stage, featuring floor to ceiling LED, all managed by SenovvA.
Dave Taylor and Joe Sebenius led the SenovvA team for the complex installation of LED elements for the stage set, designed by Brian Stonestreet who worked with Art Director, Kristen Merlino on this years production design.
Pitbull, Jennifer Lopez, and Claudia Leitte opened the show performing the song “We Are One (Ole Ola).” Watch the performance as Pitbull kicks a virtual soccer ball to activate our massive upstage LED wall featuring flags of the world, celebrating the FIFA World Cup.
“We were pleased to partner with Dick Clark Productions for the first time this year,” said Frank McMinn, Principal Partner & President of SenovvA, “In addition to providing LED and projection for the show, we supported several performing artists with additional special requests.”
This year’s Billboard Music Awards hit a 13-year viewership high of 10.5 million viewers, up 11 percent in audience year-over-year. It was the most-watched telecast of the night, improving on last year’s viewership of 9.5 million.
“We enjoy the challenge that such a huge show brings to our team,“ said Executive Producer, Dave Taylor, “each artist has a unique perspective and we work diligently through the rehearsals to insure an extraordinary experience for the performers, as well as the audience.”