2013 Primetime Emmy Awards

SenovvA returned for the second year to provide LED and projection for the Academy of Television Arts & Sciences 65th Annual Primetime Emmy Awards broadcast live on CBS from the Nokia Theatre in Los Angeles.

“It was a pleasure to be working with Executive Producer Ken Ehrlich of AEG Ehrlich Ventures, LLC and we look forward to working with Ken and his team again,” said SenovvA Principal Partner & President Frank McMinn.

The elegant set for this year’s show was created by Brian Stonestreet Design. “Collaboration with Brian and Art Director Kristen Merlino always allows the blend of treatments to execute well and we were thrilled to partner with them on yet another project this year,” said Frank McMinn. 2013 Primetime Emmy Awards

Nominees and honorees were highlighted on ten Everbrighten 5mm LED cubes (16 tiles in each) with six flown by automation above center stage and four mounted on rolling wagons. Key elements of the show were shown on the center Everbrighten 5mm LED wagon wall which was composed of an additional 45 tiles. The stage right and stage left column walls were made up of 180 Everbrighten 7mm LED tiles. An 11.3′ x 20′ “hero” screen on stage was powered by a pair of front projection Christie Mirage HD20 projectors.

“Our goal was to seamlessly integrate the LED technology into the scenic elements and provide the show with the dazzling effects that the production required. We feel we accomplished that very well. A special thanks to my technical crew that included Eric Leverton, Joe Sebenius, Bill Starnes and Scott Goegebuer,” said SenovvA’s Senior Technical Director Dave Taylor.

“All of us at SenovvA are honored with our 2013 Primetime Emmy Awardslongtime association with Elton John and the Elton John Aids Foundation. We salute his moving tribute performance to Liberace on this year’s show,” said K Lee Harvey Founder & CEO.