Case Studies

SenovvA welcomes you to our proud history of exciting projects. Here you’ll find case studies from all of our major areas of expertise, including: production events, media system design, facility management, and content design and representation projects.

Follow through on this link to browse these case studies to truly see the technical, creative, and value added results we provide for our partners and clientele worldwide. And then, enter a conversation with us on how we can help you realize your event, media system, or media content vision.

Time Warner Cable Studios – US Open 2014


Time Warner Cable Studios – US Open 2014

Time Warner Cable Studios turned again to the SenovvA team to extend and enhance their sports associated activations at this years U.S. Open. According to the NY Times, “Some 59,971 people filed into the U.S. Open on Monday, the latest in a string of some of the biggest crowds ever here.”

Once inside the TWC Studios Pavilion at the USTA Bille Jean King National Tennis Center, fans could test their backhand at the Interactive Swing Speed Activation, with the Time Warner Cable Studios - US Open 2014added feature of a sharable image for their personal social media. The exclusive TWC Studios U.S. Open experience also included the chance to get autographs and selfies with the tennis stars and even ask them questions in a forum hosted by doubles pro Mark Knowles. Kids had a chance to play “Virtua Tennis 4” with a Xbox connected to a 12 ft wide seamless display during Kids’ Day at the U.S. Open.

SenovvAs custom installation of 16 seamless NEC monitors within the TWC Studios Pavilion, created a life size display where attendees could enjoy the action direct from the court, and see real-time tennis news stream with Time Warner’s content feed. The expansive media wall did double duty. with rich graphic content as a backdrop for the daily interviews and events, including the chance to meet Martina Hingis, Lindsay Davenport, Jim Courier, James Blake and Billie Jean King.

SenovvA also installed, programmed and managed content that fed a social media wall inside the TWC Studios Pavilion. This wall featured live, real-time aggregation of client specified hashtags from Twitter, with Instagram and a client-controlled gallery that displayed featured images throughout the day.

Watch Highlights

Time Warner Cable Studios - US Open 2014

 

 

 

 

 

 

 

 

 

 

 

 

 

BET Awards 2014


BET Awards 2014

SenovvA returned for this year’s BET Awards 2014 at the Nokia Theatre LA Live, broadcast Sunday, June 29, 2014 on BET and hosted by Chris Rock.

Dave Taylor and Eric Leverton managed the installation of 360 degrees of LED and projection systems, immersing the audience in a musical spectacular. The show featured inspiring performances by Robin Thicke and Usher, each with a unique display technology.

BET Awards 2014

Production Designer, Brian Stonestreet and Art Director, Kristen Merlino, created an impactful environment that supported performances, acceptance speeches, and Chris Rock’s high-energy monologues. Dave Taylor worked with Screens Producers, Allan Wells and Drew Findley, to insure that each projector, LED wall, blade, and curtain were utilized to their maximum capacity.

BET Awards 2014“We used Martin LC 2140 and 1140 display special, Revolution Display Blades, Everbrighten 5mm, and WinVision. It took five full days to complete the entire LED installation. Every surface at the Nokia Theatre had something installed, from the balcony rails, to the queen’s boxes. We even had Revolution X15 in the floor for Robin Thicke”, said Eric Leverton.

Highlights of the evening included a tribute to Lionel Richie, performances by John Legend, a throw-back to the 90’s with Color Me Badd, and  Jennifer Hudson’s energizing performance of “Walks It Out”. There were many performances throughout the three-hour plus broadcast that highlighted the variety of artists and celebrities being honored at the BET Awards.

BET Network expanded the celebration with the second annual BET Experience at LA Live, which included sponsorships by Coca-Cola, Xbox, Target, Nissan, Sprite and more. SenovvA’s team, led by Brian Tracy, delivered a three-sided LED display that hung above the BET Experience action, running the full broadcast on Sunday night for over-flow audiences.

 

Broadway Bares 24


Broadway Bares 24

SenovvA proudly joined the likes of United Airlines, the New York Times and MAC Cosmetics, in supporting the work of Broadway Cares/Equity Fights AIDS. This year’s 24th Annual Broadway Bares event, marks SenovvA’s first NY based sponsorship. Along with fellow industry members WorldStage and PRG, we provided equipment and expertise to the one-night-only blockbuster performances at the Hammerstein Ballroom in NYC, on Sunday, June 22, 2014. Watch Highlights

SenovvA provided 18mm PixelFLEX FLEXCurtain screens which flanked the stage, displaying content developed by Broadway’s top designers. We also utilized 37mm FLEXCurtain to support the VIP lounge.

“You have no idea how over the moon I am about your sponsorship!!! It has bumped everything up a whole level of production value… everyone I’ve talked to is in the same euphoric state that I am…. the walls are so beautiful and some of the content that the designers have been working on is just coming to life!  It is enhancing the show to make it REALLY look like a rock concert!!  It is a perfect marriage of themes/ideas/technology!” – Director, Nick Kenkel

Broadway Bares 24The sold-out event combines the naughtiness of burlesque and the razzle-dazzle of Broadway. With special appearances by Alan Cumming, Bianca Del Rio, Patrick Page, Constantine Maroulis, Chris Sieber, Andy Karl and more than 150 of the best male and female dancers in New York City,  this was a tribute to Rock & Roll and a spectacular night of dance and celebration.

Broadway Bares was created in 1992 by Tony Award-Winning Director and Choreographer, Jerry Mitchell (Kinky Boots, Legally Blonde), who serves as executive producer. The event is produced by, and benefits, Broadway Cares/Equity Fights AIDS. The production is made fabulous by donated efforts from Broadway’s top performers, designers, and technicians.

This year’s Broadway Bares event raised $1,386,105. The first Broadway Bares featured seven dancers stripping on a bar and raised more than $8,000. To date, the 24 editions of Broadway Bares have raised more than $12.6 million.

Broadway Cares/Equity Fights AIDS is one of the nation’s leading industry-based, nonprofit AIDS fundraising and grant-making organizations. By drawing upon the talents, resources and generosity of the American Theatre Community, the BC/EFA has raised more than $250 million since 1988, supporting essential services for people with AIDS and other critical illnesses across the United States.

Broadway Cares awards annual grants to more than 450 AIDS and family service organizations nationwide. It is a major supporter of the social service programs at The Actors Fund, including the HIV/AIDS Initiative, the Phyllis Newman Women’s Health Initiative, and the Al Hirschfeld Free Health Clinic.

For more information, please visit Broadway Cares online, like them on Facebook and follow them on Twitter.

Broadway Cares/Equity Fights AIDS

 

 

 

 

Billboard Music Awards 2014


Billboard Music Awards 2014

ABC’s May 18th live telecast of the 2014 Billboard Music Awards from the MGM Grand Garden Arena in Las Vegas, kept the audience on its feet with a steady stream of high-energy entertainment. SenovvA supported Dick Clark Productions by providing the latest LED and projection technology, with 16 live performances during the show and 39 winners announced on a dual stage, featuring floor to ceiling LED, all managed by SenovvA.

Billboard Music Awards 2014Dave Taylor and Joe Sebenius led the SenovvA team for the complex installation of LED elements for the stage set, designed by Brian Stonestreet who worked with Art Director, Kristen Merlino on this years production design.

Pitbull, Jennifer Lopez, and Claudia Leitte opened the show performing the song “We Are One (Ole Ola).”  Watch the performance as Pitbull kicks a virtual soccer ball to activate our massive upstage LED wall featuring flags of the world, celebrating the FIFA World Cup.

Billboard Music Awards 2014“We were pleased to partner with Dick Clark Productions for the first time this year,” said Frank McMinn, Principal Partner & President of SenovvA, “In addition to providing LED and projection for the show, we supported several performing artists with additional special requests.”

This year’s Billboard Music Awards hit a 13-year viewership high of 10.5 million viewers, up 11 percent in audience year-over-year. It was the most-watched telecast of the night, improving on last year’s viewership of 9.5 million.

“We enjoy the challenge that such a huge show brings to our team,“ said Executive Producer, Dave Taylor, “each artist has a unique perspective and we work diligently through the rehearsals to insure an extraordinary experience for the performers, as well as the audience.”

Billboard Music Awards 2014

 

Munk Debates On State Surveillance


Munk Debates On State Surveillance

SenovvA Canada managed technical production for the Munk Debates on Friday, May 2, 2014 in Toronto. The sold out event was streamed live from Roy Thomson Hall and featured a lively debate on the subject of State Surveillance. General Manager Dave Crainford coordinated video, projection, audio and graphics for the in house audience of 2,700 and the live stream, which included a video clip from Edward Snowden. The moderated forum included former Deputy Director of the National Security Agency General Michael Hayden, Professor Alan Dershowitz, Journalist Glenn Greenwald and Reddit cofounder Alexis Ohanian. Audience members and live stream viewers were able to cast their votes pro or con before and after the forum with the winning side announced at 9:00 pm EST.

Munk Debates On State Surveillance“This marks the 10th debate I have had the pleasure of producing for the Aurea Foundation and the Munk Debates over the past 5 years,” said Dave Crainford SenovvA Canada’s General Manager, “It’s exciting to be apart of such great events with leading thinkers debating timely world issues.”

 

Radio Disney Music Awards 2014


Radio Disney Music Awards 2014

The Radio Disney Music Awards was held on April 26, 2014, at the Nokia Theatre LA Live in Los Angeles. The show was broadcast on the Disney Channel, delivered 3.2 million total viewers, and was ranked as the #1 primetime TV telecast of April 2014 across Radio Disney Music Awards 2014all major youth demographics. SenovvA provided video and projection support which included 48 panels of Martin LED, eight Panasonic plasma screens, and three Barco HD W26 DLP projectors that illuminated a 23’ x 40’ Stewart rear projection screen. SenovvA’s Dave Taylor and Joe Sebenius worked with Micheal Levitt Productions to bring the family-oriented, star-studded event to life.

Watch Entire Show

 

S63 AMG Coupe World Premiere


S63 AMG Coupe World Premiere

Mercedes-Benz S63 AMG Coupe World PremiereMercedes-AMG CEO, Tobias Moers drove the new S63 AMG Coupe onstage as part of the world premiere car reveal and media reception in advance of the New York International Auto Show April 15, 2014. SenovvA’s Vince Pecchi, Robert Ingram, Steve Nider and Tristan Valencia supported OSK Marketing & Communications New York and client Mercedes-Benz USA providing technical production for the press event held at Center548 in NYC. Guests arrived on a giant freight elevator to the 3rd floor to attend the reception and dinner. Mercedes-Benz USA CEO, Steve Cannon presented a video highlighting the next generation S63 AMG Coupe with the support of an ultra-high resolution 8′ x 24′ LED wall made up of 135 tiles of Revolution Display RD3mm. For the reveal the car emerged to everyone’s surprise via the freight elevator just off stage right. Following the car reveal presentation and dinner, guests were invited for dessert to the 4th floor to experience the AMG Performance Party Lounge complete with live performance by Village Underground Band, DJ and a line-up of vehicles that included the S63 AMG Coupe, SLS AMG Black Series and GLA45 AMG. SenovvA managed all aspects of the technical production capping off its 6th press event in the last year in North America for Mercedes-Benz. SenovvA teams have worked in association with OSK on various press events since 2009.

Mercedes-Benz S63 AMG Coupe World Premiere

 

CNN Upfront 2014


CNN Upfront 2014

CNN turned to SenovvA to manage technical production for it’s 2014 Upfront presentation held at Skylight Modern events venue in New York City April 10, 2014. Producer Tristan Valencia worked closely with CNN Upfront 2014Executive Producer Bob Holmes and the creative team from CNN to realize the event which included a full lineup of CNN anchors and talent. CNN Worldwide President Jeff Zucker unveiled the networks new primetime schedule with the help of two onstage displays made up of more than 150 tiles of Barco NX4 LED. SenovvA also managed seamless plasma displays for two satellite stages in addition to lighting and audio support.

 

CNN Upfront 2014

 

USAID Global Development Lab


USAID Global Development Lab

SenovvA provided technical production and management for the USAID Global Development Lab Press launch on April 3, 2014 by Administrator Rajiv Shah. The event was held in mid-town Manhattan at the New World Stages venue and included projection, live streaming of the conference, a twitter wall updated with real time ontent, audio services and additional elements in the lobby and backstage.

USAID Global Development LabThe occasion brought together private sector partners, innovators, entrepreneurs and students to celebrate the USAID Development Lab, creating a shared sense of mission to help propel the Lab forward. With a remarkable list of speakers, headlined by former Secretary of State Hillary Clinton, SenovvA was proud to say that the USAID was a success on all accounts.

 

Nickelodeon Kids’ Choice Awards 2014


Nickelodeon Kids’ Choice Awards 2014

SenovvA’s broadcast group returned again this year to provide LED and projection for The 27th Annual Kids’ Choice Awards broadcast on Viacom’s Nickelodeon Network. This year’s impressive stage featured a large WinVision 9mm LED cyc that utilized over 340 tiles and five separate walls of Everbrighten 7mm Kids Choice Awards 2014LED framed by a glowing “tree forest.” 10 Barco FLM HD 20K projectors were used on 3 screens flown high above a bubbling river of slime with the other 2 screens flanked outside stage left and right. Executive Producer Dave Taylor and Joe Sebenius led the SenovvA team through the daunting task of keeping slime away from the display technology powering the colorful show.

SenovvA collaborated with Nickelodeon Network and Bob Bain Productions for the event that was broadcast live from the University of Southern California’s Galen Center in Los Angeles on Saturday, March 29, 2014. The Galen Center was transformed into a kids’ celebration with dual stages, a 360 degree mosh pit, a slime fountain delivering winner envelopes, and a slime river snaking throughout the venue.

“We wanted to take advantage of the arena in the way we’d Kids Choice Awards 2014never done before and engulf the audience, 360 degrees,” Emmy-winning production designer Steve Bass explained. Steve has been a part of the show for 10 years. “We’re breaking through the fourth wall and bringing the show out into the arena this year. ”What is being added to the show this year includes large screens, a new setup, and more floor space for kids to stand and be close up to the stage.”

Nickelodeon also upped the digital presence of this years Kids’ Choice Awards offering cross-platform interactive experiences before, during, and after the big show on Nickelodeon websites, Twitter, Facebook, and mobile devices.

Kids Choice Awards 2014“SenovvA brings our best talent to the table for Viacom Media Networks key awards broadcasts year after year including The MTV Movie Awards, BET Awards, and 365 Black Awards,” said SenovvA CEO K Lee Harvey, “From Nickelodeon’s orange carpet to the Environmental Media Award’s green carpet to the Oscar’s red carpet… our veteran producers and technicians are proud to partner with some of the most creative minds in show business.”

 

 

Kids Choice Awards 2014

 

Harmony


Harmony

SenovvA’s Theatrical Division returned to the Ahmanson Theatre in downtown Los Angeles with Christie Projectors and d3 Media Servers to support the Center Theatre Group production of HARMONY, a new musical by Barry Manilow and Bruce Sussman. The media design was by Darrell Maloney, set design by Tobin Ost. Peter Waxdal, GM of SenovvA’s Theatrical Division, managed the project and Andy Kulhavy provided system support. The production ran for four weeks at the Ahmanson Theatre.

Harmony“We are both thrilled by the stunningly talented cast and design team who will be joining us for this production of Harmony,” said creators Manilow and Sussman.

From the LA Times:
The subject is a worthy one. The Comedian Harmonists were six singers from different backgrounds who formed a group in Berlin in 1927. Their rise to stardom, in an act that blended comedy with jazz-influenced ensemble singing, was upturned by Hitler’s racist policies, which deemed “decadent” anything that had traces of non-Aryan culture.

 

 

 

 

 

 

 

Elton John AIDS Foundation Oscar Viewing Party 2014


Elton John AIDS Foundation Oscar Viewing Party 2014

Senior Producer Marcus Irwin, led SenovvA’s production team in partnership with Virginia Fout of V Productions for the 22nd Annual Elton John Aids Foundation Oscar Viewing Party. SenovvA handled production design, technical services and overall event management. This year’s event raised over $5.1 million for AIDS/HIV prevention, education and research. Sir Elton John treated his guests to a five course dinner prepared by celebrity Chef Gordon Ramsey, followed by a stellar live performance by U.K. musical artist, Ed Sheeran. EJAF event photos

Elton John AIDS Foundation Oscar Viewing Party 2014A complex of interconnecting tents, covering 45,000 sq. ft., transformed the West Hollywood Park (on San Vicente Blvd) into an “A-list” black-tie gala, for nearly 1,000 dinner guests. The EJAF Oscar Viewing Party is the largest outdoor event in Los Angeles on Oscars night. The event space included a 120 ft. red carpet entrance for guests, two massive bars, separate discotheque, and main room for the seated dinner and live performance stage.

The main tent for dinner guests displayed the Oscars live broadcast via multiple large projection screens. Custom LED scenic elements, lighting design that included sponsor branding, and plenty of flash for the celebrity guests. Fashioned to compliment both the televised broadcast and the entertainment portions of the evening, SenovvA provided a fully complemented audio package that delivered finesse and power as needed.

This year, much like the previous 13 years, SenovvA successfully managed multiple vendors and production challenges. “Our approach is always the same,” said Marcus Irwin, “design an event that serves our client… manage the resources to achieve the design and deliver the design to the event space.” This is due in part to our experienced staff and exceptional relationships with our vendors Goodman Audio and Icarus Rigging.

Elton John AIDS Foundation Oscar Viewing Party 2014Inside, the technical production elements were designed to compliment the room décor, which consisted of all black fabric on the walls, ceiling, table and chairs. Robe Robin 100 LED fixtures, were secured on towers and also positioned onstage with JARAG “L” incandescent strips of LED blocks in-between. The blocks that made up the Revolution HD Blades were dressed with a twin wall poly-carbonate sheet, creating a unique refraction effect. Breakup gobos illuminated by ellipsodials were used to soften the lack of reflectivity of the black fabric surrounding the room. The stage wash was handled by VL 3500 fixtures, used for their ability to be shuttered.

Corporate sponsors for this year’s event included Chopard, Neuro Drinks and Wells Fargo, along with co-sponsorship from American Airlines, Audi, MAC Viva Glam and Windows. Logo branding at the event was accomplished using custom glass dichroic filters in four VL 3000 fixtures.

Dinner guests were never far from the Oscar’s live broadcast with multiple screens positioned throughout the main room and adjoining bars. Four Panasonic M12 21K projectors displayed the show on 13.6′ x 24′ screens with two 6’ x 11’ masked screens. High above the guests, two SenovvA designed “custom pods” featuring three 55” monitors, were suspended from the ceiling with the help of gyro stabilization technology.

Elton John AIDS Foundation Oscar Viewing Party 2014Four HD cameras followed all the action on stage, and in the house, during the live auction featuring a special appearance by Neil Patrick Harris. The evening was capped off with a broadcast quality video feed of Ed Sheeran’s live performance which included a duet with Sir Elton John himself.

“The 2014 Elton John Oscar Viewing Party is another example of how SenovvA exceeds client expectations, with effective production design and technical execution,” said Marcus Irwin, “Each year, we are in constant communication with V Productions and EJAF staff in preparation for the event, recalibrating and fine tuning each and every detail happens in real-time, right up until showtime.”

Elton John AIDS Foundation Oscar Viewing Party 2014

 

Elton John AIDS Foundation
“We are very proud to say that SenovvA is part of the effort that has helped the Elton John AIDS Foundation successfully raise more than $300 million since its inception.” said K Lee Harvey, Founder & CEO of SenovvA. To learn more about the work that EJAF has done in the past 20+ years and where the proceeds of this fundraiser are used to make lives better, visit EJAF.org.

 

Time Warner Cable Studios


Time Warner Cable Studios

SenovvA’s best and brightest East Coast team gathered to bring Time Warner Cable Studios to life on NYC’s 14th Street at the Highline Stages location. A six day event that gave TWC subscribers a chance to go behind the scenes at ESPN, History Channel’s the Vikings, HBO’s Game of Thrones, and Starz Black Sails, and that was just the daytime activity! In addition to over 90 display devices on the second and third floors, Time Warner Cable StudiosSenovvA installed a curved wall in the lobby that was comprised of seamless plasma and WinVision LED. Performances by Kings of Leon, The O’Jays, and Drake were held in the intimate studio space, backed by a fantastic 5mm LED wall. Each day introduced unique events including live broadcast from the Red Carpet, the launch of Sean Combs’ new network, REVOLT, and a soul train inspired dance party hosted by Magic Johnson, and sponsored by the ASPIRE network.

“There are so many moving parts, it’s a semi-permanent install, with a live television studio, fourteen different interactive partner network installations, a red carpet show, mixed with some live music performances and custom content in over a dozen different display locations, and with thousands of people walking through everyday – all in one 45,000 square foot building.” Executive Producer, Tristan Valencia

Time Warner Cable StudiosWith 17 different entities including networks and visiting artists, SenovvA provided content support for displays in locations spread throughout the building. Each day was it’s own event. SenovvA’s team included creative media designers, D3 programmers, LED technicians, broadcast directors, full camera crews, technical directors, and some of the best staff we could ask for.

“Technical management and creative mastery… another SenovvA milestone” Senior Producer, Marcus Irwin

 

Time Warner Cable Studios

 

AgustaWestland Exhibit Booth Heli-Expo 2014


AgustaWestland Exhibit Booth Heli-Expo 2014

AgustaWestland Heli-Expo 2014SenovvA provided production management and installation of rigging, audio, LED and lighting for this year’s AgustaWestland‘s Exhibit Booth for Heli-Expo 2014, at the Anaheim Convention Center. The highlight of the week was the theatrically produced, AW109 Trekker Unveiling Ceremony. This inspiring ceremony was complete with dancers, lighting effects, and a giant countdown board and video wall, all led by SennovA’s Steve Nider.

 

 

 

Panda!


Panda!

PandaInsertThe Las Vegas Strip’s first ever Chinese produced spectacular Panda! is now showing at the Palazzo Hotel & Casino. SenovvA provided Production and Technical Supervision. The Las Vegas Sun’s Robin Leach wrote, “The dazzling graphics and effects on the stage rear wall giant video screen are a knockout and dramatic in their own right.”

Flying Pandas were a first for SenovvA, and a high-tech theatrical experience is at the core of the show.

 

 

The Oscars® Broadcast 2014


The Oscars® Broadcast 2014

The 86th Annual Academy Awards featured SenovvA technology on the red carpet, on stage, and backstage in the green room. Our 2014 crew included Frank McMinn, Dave Taylor, Eric Leverton, Joe Sebenius, Jim Agnor, Bill Starnes, Luke Frey, Scott Goegebuer and Coty Shipe. SenovvA Team | Oscars Broadcast 2014SenovvA’s Senior Projection Engineer Dave Taylor celebrated 25 years on the show along with President Frank McMinn in his 21st year. “This year’s show called for a nice mix of LED and Projection technology,” said Dave Taylor, “we were happy to have been able to successfully deliver the end product envisioned by the designer and producers.”

Projection systems integrated into the Oscars broadcast included two Christie HD 18 projectors used for house screens flown high above the audience left and right. Three Barco HDF-W26 26,000-lumen and WUXGA HD DLP Projectors recreated the image for the “Best Picture” Screen on stage. Six Barco HDQ-2K40 40,000-lumen and 2K (HD-Digital Cinema) DLP Projectors were used for the Proscenium projection and “Wizard of Oz” number.

The Oscars® Broadcast 2014LED systems included 288 Revolution RD3 LED tiles that were used in the two rolling screens utilized for several of the packages, including the In Memoriam package. The Cyclorama Screen was 70’ wide x 35’ tall and made up of 595 WinVision 9.75mm LED panels.

“We were pleased to work with The Academy of Motion Picture Arts & Sciences again this year, “ said CEO Kevin Harvey, “our entire crew is dedicated to excellence in everything we do and we are proud to be associated with Hollywood’s biggest night.”