Case Studies

SenovvA welcomes you to our proud history of exciting projects. Here you’ll find case studies from all of our major areas of expertise, including: production events, media system design, facility management, and content design and representation projects.

Follow through on this link to browse these case studies to truly see the technical, creative, and value added results we provide for our partners and clientele worldwide. And then, enter a conversation with us on how we can help you realize your event, media system, or media content vision.

Mercedes-Benz SL Roadster Press Event

Mercedes-Benz SL Roadster Press Event

In February 2016, SenovvA partnered with Oliver Schrott Kommunikation GmbH, to transform the parking garage at Pelican Hill Resort into a unique user experience for the new 2017 Mercedes-Benz SL Roadster International Press Event. This unconventional space transformation, designed by OSK architect Fabian Roeder, took four days to install and was built by Chicago-based exhibit company, 3D Exhibits. SenovvA worked together with the builders to integrate audio, video, projection and lighting seamlessly within the newly designed space. Watch Video

Mercedes-Benz celebrates 2016 as the year of the dream cars, with the latest generation of the brand icon, the SL. Over 175 journalists from around the world were flown to Southern California for this event to Mercedes-Benz SL Roadster Press Eventexperience the new SL. Each morning journalists were directed to the parking garage in front of the resort. To their surprise, this was no ordinary parking garage; on the contrary it was an actual drive-in cinema for a drive-out media briefing, complete with twelve projection screens & sound system for each SL. Giving each journalist his/her own personalized drive-in movie theater experience!

“Our team embraced the challenge of transforming this non-traditional space into a drive-in movie theater experience,” said SenovvA Producer, Vince Pecchi, “We thrive to collaborate on projects with concepts that think outside of the box like this.”

Once inside the parking garage, a short program briefing was presented to the group of journalists. Then unexpectedly, twelve Mercedes-Benz SL Roadsters were revealed from behind a translucent traveler curtain. Each of the journalists took a seat behind the wheel of one of the twelve convertible SL’s. Shortly thereafter, twelve Da-Lite 6.5’ x 11.5’ electric Mercedes-Benz SL Roadster Press Eventprojection screens dropped down (in sync) in front of the “drivers” to display briefing videos of the new SL features and the days drive route. SenovvA, and partner Icarus Rigging, worked diligently to install the sixteen rig points in the garage ceiling in order to support the eight 15’ sticks of truss that held the twelve screens, lighting, and sound elements. In addition, twelve inverted U-shaped pipe structures were built behind the set walls to support twelve Panasonic 10K projectors and LED lighting. At the conclusions of the video briefing, the twelve electric screens automatically retracted back-up, lighting was restored, and the journalists were directed out of the garage to begin their test-drive, with their final destination being the Hotel del Coronado.

Mercedes-Benz SL Roadster Press EventThe Bungalow Lawn at Pelican Hill Resort served as the “welcome speech” location for the journalists’. Two Mercedes-Benz SL Roadsters were showcased on a muti-level platform built by 3D Exhibits and illuminated by SenovvA. Custom light fixture housings were fabricated to protect the LED Ellipsoidal’s from the moisture elements along the California coast.

SenovvA collaborated with PowerTrip Rentals to provide power and distribution to the technical workshop tent (114’ x 65’), constructed in the back parking lot of the Hotel del Coronado. The workshop required both 50Hz and 60Hz generators to energize the four European car lifts, the German technicians tools, as well as high-bay LED lighting fixtures that illuminated the interior tent. The workshop space was utilized for servicing and detailing the fleet of SL Roadsters for the event.

SenovvA broke the mold once again, delivering a flawless event experience to its clientele, providing translated technology, expertise and unwavering collaboration.


Samsung 2016 CES Press Conference

Samsung 2016 CES Press Conference

SenovvA at CES 2016, “Everything and Everyone, Short of the Kitchen Sink”

The Samsung Press Conference

Las Vegas, NV January 2, 2016

SenovvA managed Samsung’s highly anticipated 2016 CES Press Conference at the Mandalay Bay Resort in Las Vegas. The 45 minute, no holds barred product introductions were seen by 1200 members of the press in person and streamed live around the world on January 5, 2016. The event included sound, lighting, graphics, and scenic design coordinated and delivered by SenovvA to showcase the latest innovations from the technology giant. Watch Press Conference

“CES has become a much larger, and much more fast paced production environment, where product launches, media content, and project planning are often done in near real time based on what products are ready, what assets can be leveraged, and how a consumer tech giant like Samsung manages its own distinct entities and products. Samsung is so influential, and takes such a leading role across so many consumer technology sectors, it’s like supporting dozens of separate entities in one 45 minute whirlwind trade show presentation. Priorities and players shift and emerge seemingly daily. It isn’t just about getting the production up and running, but accommodating major changes of direction on the fly.” – Arianna Knapp

Samsung 2016 CES Press ConferenceExecutive Producers, Arianna Knapp and Marcus Irwin worked meticulously with an international team of client representatives in the weeks leading up to CES, to ensure the best possible showcase of Samsung’s Internet of Things platform called SmartThings technology. SenovvA compiled a select team of highly skilled industry experts to bring the expansive, and ever evolving vision for this press conference to fruition. The team included Atomic, J3 Consulting, Delicate Productions, and Gray Matter Visual.

“Some of the most technical challenging and logistic opportunities come when a client like Samsung wants to rightly feature some of their own allied technologies inside the traditional production environment. Case in point; The large-scale LED wall seen on stage was an adaptation of a “just entering production” LED architectural signage product built by one of Samsung’s recent acquisitions in the commercial signage arena. Assisting and coordinating the technology and the staff who don’t normally function in the live production arena, new to the Samsung family, with a first run product, literally just off the production line, brings up a host of production management, safety, and logistics challenges requiring the partnership we provide. To some, what appears as an insertion of competitive technology and expertise is just another opportunity to collaborate and expand all parties experience and reach.” – Marcus Irwin

SenovvA continues to confirm that it’s one of the top design and management firms in the industry. One that consistently supports its clientele and partners in delivering marquee experiences by fostering and engaging true multi-agency, collaborative workflows in what can appear to be a chaotic and manic process.

Samsung 2016 CES Press Conference“This year, aside from the signature Samsung personal tech, and display technology, the Family Hub Refrigerator with its full HD LCD touchscreen on the exterior door and cameras inside was a highlight of the press conference. It may not quite be the “show that has everything but the kitchen sink”… but who knows what we will see next year!” – Arianna Knapp


Grease Live!

Grease Live!

SenovvA’s Frank McMinn & Dave Taylor provided projection on various scenes for the one-night production of “Grease: Live!” on January 31, 2016 on Fox. This live musical stars Julianne Hough as good girl “Sandy” and Aaron Tveit as bad boy “Danny”. The production will be based on the original 1971 musical “Grease” by Jim Jacobs and Warren Casey. “Grease: Live!” will also be streaming on demand on starting Monday, February 1, 2016.

Watch Behind The Scenes


Kennedy Center Honors 2015

Kennedy Center Honors 2015

Dave Taylor, Eric Leverton and Ian Strimple led the SenovvA team providing LED and projection for the 38th Annual Kennedy Center Honors, broadcast on December 29, 2015 on CBS. Stephen Colbert of CBS’s “The Late Show” returned as this years host. Recipients honored at the annual national celebration of the arts were: singer-songwriter Carole King, filmmaker George Lucas, actress and singer Rita Moreno, conductor Seiji Ozawa, and actress and Broadway star Cicely Tyson.

Watch Show


Ellen’s Season 13 Premiere Week

Ellen’s Season 13 Premiere Week

The Ellen Degenres Show returned to New York for the first time since 2007, kicking off Ellen’s 13th season for the fall premiere week. The show took place from the famed landmark Plaza at Rockefeller Center in New York City on September 8, 2015.

SenovvA’s team of experts provided two 30’x16’ 5mm high-resolution LED screens, flanking stage right and stage left of the set. A networked control system was created for the LED screens and their processing, which included fully redundant back-up processing. Multiple 80” monitors further provided the program feed to accommodate the large crowd.

SenovvA Project Managers Joe Sebenius and Ian Strimple worked alongside the team from Production Glue, managing the installation and ensuring the LED screens met the expected broadcast standards that SenovvA delivers. The rehearsals and live-to-tape broadcast was punctuated Ellen's Season 13 Premiere Weekby a performance from Grammy Award winning artist, P!NK. Guests included presidential candidate Hillary Clinton and “Tonight Show” star Jimmy Fallon.

Working with Ellen and her team was a pleasure. Coordinating with local stagehands, broadcast personnel, Rockefeller Center staff and the Secret Service, made it that much more imperative to be fully prepared.” – Ian Strimple

SenovvA has partnered with Telepictures multiple times over the past seven years to support Ellen in Los Angeles. This was our first engagement in New York City for the show, resulting in another successful broadcast installation.


Vista Lounge | Caesar’s Palace, Las Vegas

Vista Lounge | Caesar’s Palace, Las Vegas
Las Vegas, NV – Caesar’s Palace recently upgraded several of its lounges and bars including what is now the new Vista Lounge, a unique immersion experience featuring the latest in video technology along with a sophisticated Martin Audio sound system.

SenovvA of Los Angeles, San Francisco, New York and Toronto, a design and management group specializing in the entertainment, special event, architectural-construction and media services industries, was tasked with the design and integration of this one of a kind multimedia project.

Vista Cocktail LoungeBill Sage, SenovvA Account Executive for the project, explains, “We worked with the Rockwell Architectural Group in New York and Bergman Walls and Associates in Las Vegas. They came up with this immersion concept for the Vista Lounge that makes you feel like you’re at the top of a skyscraper looking out of the windows down at panoramic skylines of cities like Dubai, New York and Beijing through the use of 4K UHD videos in the windows and LED panels in the lounge’s ceiling.

“We had to come up with the video and audio elements to make their vision and intent work,” Sage adds. “We started with 32 NEC monitors projecting the programmed city views from a Watchout video media server that synchronizes and runs the video to all of the different displays with Crestron processing and control.

“The videos overlook various cities with real time effects like day to night, building office lights, airplanes, clouds and rain striking and running down the windows. The lounge can also load in content for branded environments and special events when a sponsor wants to buy out the bar. We also put 55 Oracle 8mm LED panels in the center of the lounge ceiling with special glass and effects that are synced to the window content to simulate a large skylight.”

Choosing a sound system to complement the video scheme was easy for Sage and Curtis Kelly, Lead for SenovvA’s Systems Design Group, given they share over 20 years of experience with Martin Audio in both the live sound and installation markets.

“Vista is supposed to be a relaxed, low-key alternative to some of the more over the top clubs at Caesar’s,” says Bill. “There’s a DJ who plays what I’d call chill-out music that doesn’t overwhelm the patrons with sound and reinforces the romantic mood. The client wanted an Ultra-Lounge system with high quality sound they could feel, which added up to Martin Audio for us because Curtis and I knew it would give them everything they wanted and more.

“We mounted five Martin Audio DD12s high up on the walls at angles facing the bar which provide real smooth coverage for the room because of the Differential Dispersion™ technology in the boxes. There are also two PSX compact powered subwoofers, one buried under the DJ booth and one on the other side of the room which worked out well because we didn’t have space for amps in the rack room and the built-in processing warms up the sound without overpowering the room. We also installed 8 Martin Audio C8.1T ceiling speakers for additional fill and to supplement the system when playing low-key background music. A BSS BLU-80 Audio DSP system provides additional processing.”

In addition to Sage and Kelly, crew for the installation included Project Manager Coty Shipe, Video Server Programmer Andy Kulhavy and Crestron Programmer Micheal Block.

Vista Cocktail LoungeAsked about the client’s response to the installation, Bill confirms, “They really love the Martin Audio system. Vista Lounge is a nice counterpoint to some of the other clubs at Caesar’s because the videos really take you to other places and the sound is subtle but fantastic.”

Crew photo (left to right): Andy Kulhavy, David Cromer, Wayne Olson, Curtis Kelly, Jordan Catillaz and Coty Shipe.

Published: August 14, 2015

For more about Martin Audio, please visit


Toronto House Digital Exhibit

Toronto House Digital Exhibit

In celebration of the Toronto 2015 Pan Am & Parapan Am Games, SenovvA Canada was engaged by Silverpoint Media to provide technical direction for the Toronto House Digital Exhibit commissioned by Interactive Ontario and the City of Toronto. The highly immersive experience features a 320-degree projection installation on the first floor balcony wall of the rotunda at Toronto City Hall. Watch “behind the scenes” video to experience the SenovvA technology powering the immersive projection exhibit.

Toronto Mayor John Tory said, “I invite Torontonians and visitors to visit Toronto House to learn more about our great city… The site will feature attractions for all to enjoy throughout the duration of the Toronto 2015 Pan Am Games.”

Toronto House Digital ExhibitSenovvA Canada’s General Manager, Dave Crainford and Project Manager, Andrew Kulhavy, incorporated six Christie HD10K projectors and two d3 media servers to blend and warp the video content around the City Hall rotunda. Projected seamlessly onto the 240′ x 7.5′ curved canvas, the imagery was a surprise and delight to the visitors of City Hall.

“This was a great opportunity to create an immersive experience that helps to promote the city we live and work in, as well as promote SenovvA’s great talents,” said Dave Crainford, “It’s also exciting to do something that has not been done in this space before.”

The video exhibit captures 24 hours in the life of Toronto and expresses the spirit of the city as it progresses through the course of a day. Weaving together imagery from Toronto’s incredibly diverse neighborhood’s, architecture, green space, culture and residents, the Toronto House Digital Exhibit immerses the viewer in a personal and layered city experience beyond traditional visuals.

Toronto House Digital ExhibitToronto House was a free exhibit open to all in conjunction with the 2015 Pan Am & Parapan Am Games underway in Toronto. The exhibit opened on July 9, 2015 and ran daily from 12:00pm – 8:00pm until August 15, 2015.


Broadway Bares 25

Broadway Bares 25

SenovvA joined the Broadway Cares/Equity Fights AIDS team as a proud sponsor of the 25th Annual Broadway Bares: Top Bottoms of Burlesque, featuring 222 of New York’s sexiest and most talented dancers. The show entertained two standing-room-only performances at the Hammerstein Ballroom in NYC, on Sunday, June 21, 2015. The evening offered a bawdy Broadway Bares spin to the classic Broadway Musical, 42nd Street – the story of a bright-eyed ingénue looking to make it big on the “Great White Way”. The event raised a record shattering $1,598,501 for BC/EFA. Watch Highlights

Broadway Bares 25SenovvA provided five display walls of WinVision 1875 LED tiles along with the expertise of our LED/media server technician, Andy Kulhavy. The LED displayed content developed by Broadway’s top designers: Jason Courson, Brad Peterson, Caite Hevner Kemp, Michael Clark, Ray Lee, Aaron Rhymes, and Brian Beasley.

Producing Director Valerie Lau-Kee Lai and an extraordinary staff led this year’s Broadway Bares 25, in honor of Broadway Cares/Equity Fights AIDS. Production Stage Manager, Eric Insko, conducted a team of 11 stage managers and more than 700 volunteers behind the scenes, to create the show. Joel Shier served as Lighting Designer; Nevin Steinberg handled Sound Design; and the show’s Scenic Designers were David Arsenault and Steven Royal.

“There was a fantastic sense of camaraderie while watching this show come together with such talented professionals who donate so much of their time. They enthusiastically provided creative technology in support of the celebration, thus becoming a critical part of helping to raise over a million dollars for a cause that is very close to our hearts, and exactly where we want to be in helping to make a difference.” – SenovvA’s Arianna Knapp

This year’s electrifying onstage spectacular featured a colorful cast of characters that included special guest appearances by Laverne Cox “Orange is the New Black”, Bianca Del Rio “Ru Paul’s Drag Race”, four-time Tony Award winner Harvey Fierstein, two-time Tony winner Judith Light, Olivier Award winner Lesli Margherita and two-time Tony nominee Christopher Sieber.

Broadway Bares 25The very first event began with just eight dancers performing at New York’s Splash Bar in 1992, and has since cultivated into what it is today, as Broadway Bares has now raised $14.3 million for Broadway Cares/Equity Fights AIDS. Broadway Bares’ two-time Tony Award-winning creator and Executive Producer Jerry Mitchell returned to the director’s chair for this year’s extravaganza with his co-director, Nick Kenkel, who expertly helmed the previous two editions of the one night only event. Stripathon, an online fundraiser by the show’s cast and crew, raised a record $581,725, further fueling the overall success.

Thank you so much for your generosity for Broadway Cares/Equity Fights AIDS and for Broadway Bares 25: Top Bottoms of Burlesque. The participation of SenovvA is vital to bringing the community in to donate of their time and talent. With your presence, we gain a certain gravitas that brings the best and brightest in the industry to come and volunteer their time. We are ever grateful and look forward to doing this with you again next year!” – Producing Director, Valerie Lau-Kee Lai


BET Awards 2015

BET Awards 2015

Executive Producer Dave Taylor, Eric Leverton and Joe Sebenius led the SenovvA team providing onstage LED and projection for the 15th Annual BET Awards that aired LIVE Sunday, June 28, 2015 on BET from Microsoft Theater in Los Angeles. The show was hosted by Anthony Anderson and Tracee Ellis Ross which featured 6 performances and 15 award categories. See the complete list of winners from this year’s show.

In addition to our work on the BET Awards 2014 (BET a subsidiary of Viacom Inc.), SenovvA has also provided technical production services for other Viacom brands including MTV on the MTV Movie Awards as well as Nickelodon’s Kids’ Choice Awards.


Billboard Music Awards 2015

Billboard Music Awards 2015

SenovvA’s Dave Taylor, Eric Leverton and Joe Sebenius led our technical team in support of Executive Producer Dick Clark Productions, providing LED and projection for the 2015 Billboard Music Awards. The show was broadcast LIVE on ABC from the MGM Grand Garden Arena in Las Vegas Sunday, May 17, 2015. See the full list of winners from this years show.

See past case studies from our work on the Billboard Music Awards 2014 and 2013.


F5 Festival

F5 Festival

F5, an interactive creativity festival aimed to be “a meeting place for the brightest minds in the world,” took stage on April 17 -18, 2015 at the expansive Terminal 5 venue in the Hell’s Kitchen area of New York City.

F5 FestivalThe biennial festival explored the “intersection of design, art & technology,” by fostering a multidisciplinary creative community that showcased work across a variety of media. “Love” was the event theme and it was kicked-off by this Opening Sequence Video produced and directed by Block & Tackle.

Festival attendees included creative directors, motion designers, filmmakers, digital artists, photographers, producers, interactive designers, graphic artists, agency executives, visual effects experts, musicians and industry visionaries, who met to discuss the creative process and professional best practices for getting projects up and running, as well as what it takes to stay motivated.

SenovvA producers were on-hand for the event, providing turnkey technical services, equipment and show control, including video, lighting and audio that covered all three floors of the building and an outdoor live entertainment area.

SenovvA managed onsite production services to display work for a variety of installations at the venue including:

MPC: Trifecta
Dark Igloo
Magnus Östergren: Goo
Antfood & Buck: Jump In
Frederico Phillips: as·phyx·i·a

F5 Festival“SenovvA was excited to handle the technical production for this inspiring event,” explained SenovvA’s Executive Producer Tristan Valencia, “and collaborating with artists and designers to realize and deliver their visions is one of the things that SenovvA truly excels at.”


Nickelodeon Kids’ Choice Awards 2015

Nickelodeon Kids’ Choice Awards 2015

Dave Taylor, Eric Leverton and Joe Sebenius led the Kids Choice Awards 2015SenovvA team providing over 750 LED tiles and a dozen projectors, to create the dynamic backdrop for Nickelodeon’s 28th Annual Kids’ Choice Awards, broadcast live from The Forum in Los Angeles Saturday, March 28, 2015.  SenovvA partnered with GHS Productions for the event which was carried across Nickelodeon’s sister networks: TeenNick, Nicktoons, TV Land, Nickelodeon mobile apps and website.

“SenovvA brings our best talent to the table for many key award broadcasts each year including: The Academy Awards, The Daytime Emmy Awards, The Billboard Music Awards, and The BET Awards,” said SenovvA President Frank McMinn. McMinn further stated, “It’s a treat to collaborate on Nickelodeon’s kid-centric design. Our team is proud to partner with some of the most creative minds in show business.”

Kids Choice Awards 2015Over 500 million votes were cast by kids online, from around the world, selecting Nickelodeon winners in 21 categories. The show was broadcast to more than 431 million households in over 160 countries around the world.

See our work as this year’s show host, Nick Jonas, emerges from the center of our upstage LED wall for his performance of “Jealous.” Other components included pyrotechnics, live acrobats, and the ever-present “green slime”, which has become a signature element of the high-energy show.


The Oscars® Broadcast 2015

The Oscars® Broadcast 2015


OscarCREW-Insert-430x276ishThe 87th Annual Academy Awards featured the return of SenovvA’s unparalleled team including Frank McMinnDave TaylorEric Leverton, Joe Sebenius, Jim Agnor, Bill Starnes, Luke Frey, and Scott Goegebuer. SenovvA Executive Producer Dave Taylor marked his 26th year on the show along with President Frank McMinn in his 22nd year.

Read Sound & Video Contractor article…



0scar2015projectionscenic“The Moving Pictures opening number, created by Neil Patrick Harris and his team called for extensive rehearsals with the projections team in order to perfect the timing and create a visual environment which translated well for the viewers at home, and the audiences at the Dolby Theater.”  Said Dave Taylor, “I was really pleased with the way the graphics team complimented Derek McLane’s set design and allowed the display technology to mesh with the environment.”

In order to enhance the film sequences that highlighted the number, Dave integrated multiple layers of projection on a single surface to provide clarity for the camera closeups.

INSERT Opening Screen Grid

SenovvA began meetings with the design and creative directors in the early Fall of 2014 for the 87th Oscars celebration broadcast on February 22. Months of discussion and speculation, system design and product demos, lead to the dynamic production elements which support the film industry’s biggest night.

Video display systems integrated into the Oscars broadcast included:

  • Two Christie HD 18 projectors used for house screens flown high above the audience left and right.
  • Three Barco HDF-W26 26,000-lumen and WUXGA HD DLP Projectors recreated the image for the “Big Picture” Screen on stage.
  • Five Barco HDQ 2K40 and two Barco HDF W26 projectors covered the 50’ semi circular “Opening” Screen. These projectors also served dual purpose on other surfaces throughout the show.



Oscar2015_0002_Cyc-CLosedThe Cyclorama Screen was 70’ wide x 35’ tall and made up of 595 WinVision 9.75mm LED panels.

Two rolling LED screens were capable of coming together downstage center to create one 28’ wide high resolution image. These included 288 tiles of Revolution RD3 3mm panels.



In addition to planning, procuring, and executing the video display systems for the Oscars, what SenovvA brings is the confidence, and expertise that come from Dave Taylor and Frank McMinn’s leadership and attention to detail.

Photos © 2015 Academy of Motion Picture Arts & Sciences

Samsung 2015 CES Press Conference

Samsung 2015 CES Press Conference

SenovvA managed the worldwide launch of Samsung’s SUHD TV with a 111’ wide curved projection screen at CES Las Vegas. The 45 minute, no holds barred, press conference streamed live around the world on January 5, 2015. The event included automated scenic elements as well as high-resolution imagery to showcase the latest innovations from the technology giant. Watch Behind The ScenesSamsung 2015 CES Press Conference

Executive Producer Tristan Valencia, along with Marcus Irwin and Arianna Knapp of SenovvA, worked diligently with an international team of client representatives in the weeks prior to CES, to ensure the best possible introduction of Samsung’s truly ground-breaking technology.

SenovvA assembled an elite team of industry experts to realize the expansive vision for this event. Within 48-hours of load-in, the production team working under SenovvA’s direction brought the audio, video, lighting, and projection elements to life in the Mandalay Bay Ballroom. With scenic support from Atomic, and Mobilators from All Access, the stage was set for Samsung’s CEO to rehearsal.

Samsung 2015 CES Press ConferenceSenovvA’s veteran projection team collaborated with the design studio of J3 Productions, led by John Mims. The team successfully executed a 12-projector blend into a single seamless image with 90-degree downstage curves at both ends of the screen. More than 1,700 members of the press viewed the opening high-resolution imaginary as it seamlessly filled the massive screen.

Spectacular clarity, color and innovative design were all key elements for Samsungs’s vision for the press conference. SenovvA teamed with Gray Matter Visual to highlight Stephen Nakamura the renowned Hollywood colorist who explained the importance of SUHD’s color during the press conference.

SenovvA continues to confirm that it’s one of the top design and management firms in the industry and one that consistently supports its highly diverse clientele in delivering marquee experiences.

Samsung 2015 CES Press Conference

Watch Press Conference


Star-Spangled Spectacular

Star-Spangled Spectacular

SenovvA was proud to support dick clark productions (dcp) for the two-hour live broadcast and concert special “Star-Spangled Spectacular: Bicentennial of Our National Anthem” at Pier Six Pavilion in Baltimore, Maryland. Captured for the Great Performances series on PBS, the broadcast was recognized as a commemoration of the 200th anniversary of our National Anthem. Read Analog Ways article…

“Maryland Public Television was thrilled and the show was very well received. Its always my pleasure to work with you guys!!” – Kathy Erickson, dcp

The two-hour television event was rebroadcast live for the west coast; hosts John Lithgow and Jordin Sparks welcomed Broadway’s Kristen Chenoweth, Grammy Award-winning singer-songwriter Melissa Etheridge, celebrated mezzo-soprano Denyce Graves-Montgomery, country group Little Big Town, American a cappella group Pentatonix, legendary singer-songwriter Smokey Robinson, Country Music Hall of Fame inductee Kenny Rogers, multi-platinum Grammy award-winning band Train and the Baltimore Symphony Orchestra.

Star-Spangled SpectacularAfter consultation with the design team, SenovvA brought in five walls of Winvision LED display, including three 8mm center sections for the best “on camera” reproduction, and flanked by two walls of 18mm on the sides allowing the audiences on the pier to get their own full-blown experience. SenovvA Project Manager, Rob Ingram collaborated with dcp’s Kathy Erickson to create a seamless wraparound design that enhanced and informed the performances and immersed the live audience. SenovvA mapped the virtual scenery with high-resolution images from the performers, the harbor, the tall ships, Ft. McHenry, and, of course, the fireworks. SenovvA staff included Tim Morin, Joe Sebenius and Sean Kelly.

Watch Full Show

Star-Spangled Spectacular














The Fortress of Solitude

The Fortress of Solitude

The Fortress of Solitude was a new musical at The Public Theater in downtown New York that opened to audiences October 21, 2014. SenovvA supported Jeff Sugg’s projection design that included Christie and Panasonic projectors. SenovvA’s Theatrical Technician, Andy Kulhay was on site with the show, which was extended for an extra two weeks due to popular demand.

The Fortress of SolitudeThe play is a moving story of two friends growing up in Brooklyn in the 70’s and is based on the award-winning novel of the same name by Jonathon Lethem. Music from Bloody Bloody Andrew Jackson’s composer Michael Friedman is also featured in the show.

The Fortress of Solitude collaboration follows our work with the Public/New York Shakespeare Festival’s production of King Lear in Central Park.

“It’s great to see Jeff’s work again, and it’s a real joy to be involved with the team that has brought this show together,” said SenovvA’s Arianna Knapp.