Case Studies

SenovvA welcomes you to our proud history of exciting projects. Here you’ll find case studies from all of our major areas of expertise, including: production events, media system design, facility management, and content design and representation projects.

Follow through on this link to browse these case studies to truly see the technical, creative, and value added results we provide for our partners and clientele worldwide. And then, enter a conversation with us on how we can help you realize your event, media system, or media content vision.

37th Annual Auction Napa Valley

37th Annual Auction Napa Valley

Auction Napa Valley was founded in 1981 by a small group of winery owners and has become the world’s most celebrated charity wine event. In October of 2016 Auction Napa Valley and Napa Valley Vintner’s Director of Special Events, Kevin King, chose 37th Annual Auction Napa ValleySenovvA to produce the Live Auction Celebration at their weekend-long charity fundraiser. SenovvA collaborated with iNTRINSIC and Jenna Lam Events to provide production expertise for the prestigious auction held on the grounds of Meadowood Napa Valley resort on Saturday, June 3, 2017.

SenovvA was on-site to coordinate and execute every detail of the elaborate, large-scale event. The program began with a welcome reception and lot preview for 2,000 guests including vintners, foodies, wine lovers, Michelin-starred chefs, and celebrities of all types held under a grand floral-themed decorated tent. The evening continued in the main tent that featured the event’s influential live auction. After the auction 900 special guests continued outside where rumored to 37th Annual Auction Napa Valleyhave rolled the gnocchi himself dinner was served al fresco overseen by Francis Ford Coppola. The event concluded with an after party where guests were welcomed back inside to enjoy live entertainment by soul singer and songwriter Leon Bridges and his six-piece band.

iNTRINSIC, a division of SenovvA, designed the main tent stage while working closely with Jenna Lam Events who provided the live auction area design. Through this collaborative design effort guests were transported back to the glitz and glamor of the Golden Era of Hollywood. This dramatic transformation was complete with a live jazz band, flapper dancers, and tiered crystal chandeliers. “The design and overall feel of the event was exactly what we set out to create and most importantly the guests loved it”, stated Todd Walton, Managing Partner, iNTRINSIC.

In addition to producing the event, SenovvA and iNTRINSIC provided staging which included audio, video display, lighting and rigging. The large upstage screen displayed IMAG of presenters and performers as well as produced video content and slide packages of available lots for bid that created a one-of-kind experience for attendees.

Auction Napa Valley celebrated its 37th anniversary this year with investing over $170 million in Napa County nonprofit organizations. To create an impeccable event SenovvA and its partners were tasked with logistics, tent installation, power distribution, setup of all technical aspects, show operation and crowd logistics. SenovvA Vice President Arianna Knapp said, “We wanted the Vintner’s Association to be proud of their event and enjoy themselves. In order to accomplish that it takes a full team of seasoned technical professionals working cohesively.” Auction Napa Valley raised over $15 million this year, with proceeds benefitting local Napa County community health and children’s education nonprofits. “SenovvA was thrilled to be a part of it, and proud to provide world-class production service to the organization as they fund their mission,” said Arianna.


BET Awards 2017

BET Awards 2017

Frank McMinn & Dave Taylor returned for their 5th year providing LED & projection expertise on the 17th Annual BET Awards broadcast live from the Microsoft Theater at LA Live on June 25, 2017. Watch the 2017 BET Awards performances.


Billboard Music Awards 2017

Billboard Music Awards 2017

SenovvA returned to the 2017 Billboard Music Awards to provide LED & projection expertise. Dave Taylor and Frank McMinn lead the SenovvA team in association with dick clark productions on this years show. The BBMAs were broadcast LIVE from T-Moble Arena in Las Vegas on Sunday, May 21, 2017 on ABC.


Santtu Mustonen for the New York City Ballet’s Art Series

Santtu Mustonen for the New York City Ballet’s Art Series

The New York City Ballet’s (NYCB) Annual Art Series continues its commitment to “cross-pollinate the disciplines of performing and visual arts – and their audiences.” The art series, now in its fifth year, invites leading and emerging artists to collaborate and create site-specific art in the NYCB’s Lincoln Center home during the winter season. This year, NYCB and creative agency Hugo & Marie, turned to SenovvA for projection expertise to deliver Finnish artist Santtu Mustonen’s astonishing atmospheric digital art installation, Cross Pollination. Located on the David H. Koch Theater Promenade, Mustonen’s large-scale video installation was produced from a series of original digitally altered paintings that transcend a sense of motion within his dynamic pieces.

SenovvA designed and implemented a projection New York City Ballet's Art Seriessolution for the four massive screens that showcased the digitally transformed paintings. Four Panasonic PT-DZ21KU projectors were utilized and positioned on either end of the four story tall promenade. A-frame configured ground supported screens (two 32’ x 18’) were situated in the middle of the space and illuminated by projectors on the 4th floor balcony using long throw lenses. The outer flown screens (two 30.5’ x 19’) positioned behind enormous sculptures were illuminated by projectors on the 2nd floor balcony using ultra short throw lenses. Mustonen’s content was delivered to each screen via a custom Touch Designer rig engineered by Hard Work Party. Inside the A-frame screen structure visitors were visually surrounded by animated images while Finnish musician, Tuomas Alatalo, provided a musical score to enhance the imagery. The screens towered over visitors and offered a truly immersive experience.

The immense installation at NYCB’s Lincoln Center, an iconic building home to significant works of art, was an exercise in subtlety for SenovvA. Taking into consideration the security of the artwork and public safety, New York City Ballet's Art Seriesinfrastructure and cabling had to be minimal and unobtrusive to the installation. To achieve this objective, SenovvA’s Project Manager Daniel White explains, “Our video engineers designed a custom rigging solution to mount the four projectors in portrait mode within 11’ of the 30.5’ tall outer screens.”

Mustonen’s abstract work reiterates the mission of the NYCB Art Series using digitally altered paintings to explore ideas of movement and interaction. Like pollen coating a pond that moves with the waves beneath, the premise behind this installation is combining the age-old art of painting with modern digital technology. This theme is recurrent in the atmosphere of the promenade itself, where traditional paintings and sculptures stand intertwined with modern video projection technology.

SenovvA continues to demonstrate its translated technology and expertise while collaborating with their highly diverse clientele in producing marquee experiences.New York City Ballet's Art Series

“SenovvA was a fantastic partner in helping Hugo & Marie bring Mustonen’s New York City Ballet Art Series installation to life. Housed in the David H. Koch Theater Promenade, the immersive four channel video projection provided an elegant and perfectly calibrated experience, true to the artist’s vision, for the thousands of visitors who passed through the theater’s pavilion during the 2017 winter season”, affirmed Jason Rosen Sr. Integrated Producer Hugo & Marie.


The Oscars® Broadcast 2017

The Oscars® Broadcast 2017

SenovvA was proud to be part of the Academy of Motion Picture Arts and Sciences 89th Annual Academy Awards live broadcast from the Dolby Theatre in Hollywood on February 26, 2017. SenovvA has a long history supporting the Academy Awards beginning at the time of the company’s inception in 2005. In his role as Project Manager/Lead Projectionist, SenovvA’s The Oscars Broadcast 2017Executive Producer Dave Taylor, along with SenovvA’s President Frank McMinn, together contribute an abundance of experience to Hollywood’s biggest night with 28 and 24 years respectively. The wealth of knowledge and proficiency Dave and Frank bring to the Oscars has not dampened the duo’s enthusiasm for the show. “This year was one of my favorites,” Frank said. “Every year it looks totally different. Plus, I actually saw every nominated movie this year, so that made the Oscars personally special. And I loved the graphic Art Deco looks on stage.”

The Oscars Broadcast 2017The Oscars wouldn’t be possible without the hundreds of talented men and women who work behind the scenes. “Many SenovvA team members have done this event for more than a decade,” Frank said. “Even though it’s a lot of work, these guys love this gig.” 2017 marked the 10th anniversary of Swarovski’s design collaboration with the Academy Awards, and in his fifth year as Oscar’s Production Designer, Derek McLane utilized SenovvA’s projection expertise to make more than 300,000 crystals shine throughout the night. Furthermore SenovvA collaborated with Alana Billingsley in her first year as Oscar’s Art Director and Rob Paine in his first year as Oscar’s Supervising Producer to bring the event to fruition. SenovvA was pleased to continue a long partnership with Rob Paine that includes the Kennedy Center Honors and the recent gala opening of the Smithsonian National Museum of African American History and Culture.

SenovvA was tasked to design, implement, and execute the video display systems for the Oscars’ broadcast. One challenge for SenovvA every year is to create a visual LED and projection environment that is as stunning for the live audience in the Dolby Theater as it is for millions viewing the show at home. SenovvA’s projection designers spend months of research and development to utilize the latest in technology. Frank and Dave were excited to use the The Oscars Broadcast 2017new Panasonic PT-RZ31K Laser Projectors for this year’s show. The Dolby Theatre’s projection booth housed seventeen of these, seven of which created the Deco Towers set look onstage with projection mapping and five responsible for the onstage scrim/fan scenic look. The rest were dedicated to the large front projection screen used by the Academy for film clips and the In Memoriam montage. “These are the latest and greatest,” Dave said. “Older projectors tend to make the image brighter in the middle and darker at the edges whereas these projectors give a totally flat image. It’s a beautiful projection system when you need to converge and blend images.” The choice of the Panasonic 31K has as much to do with SenovvA’s commitment to conservation and energy efficiency as with the resulting image. “These projectors are very quiet and require less power than a standard large-venue projector,” Frank said, “putting out a quarter of the heat that other projectors do. It can get a little toasty with seventeen projectors running but because we chose this technology there wasn’t a need to install additional HVAC into the projection booth this year.”

Onstage, the SenovvA team installed six pivoting LED legs consisting of 494 tiles of ROE Black OnyX 3.4mm LED. Upstage they assembled a 36’ x 70’ LED cyc wall containing 346 panels of Oracle Black Widow 5.9mm LED. SenovvA digitally linked the The Oscars Broadcast 2017840 panels together to produce a massive and seamless, camera-ready image. “Between the pivoting LED legs and the giant cyc wall, we created a totally immersive LED environment onstage,” Frank said. “It takes tremendous effort to achieve an astounding and visually stunning Oscars production, but knowing that millions of people are watching our craft and creativity, it’s humbling and thrilling every time!”

Watch Highlights from the 2017 Oscars

SenovvA Team (L to R)The Oscars Broadcast 2017
Jim Agnor, Chad Engleman, Mark Brayton,
Dave Taylor, Scott Goegebuer, Joe Sebenius,
Bill Starnes, Luke Frey, Richard Larsen &
Frank McMinn

Photos © 2017 Academy of Motion Picture Arts & Sciences


Oblong / Greenspring Event

Oblong / Greenspring Event

SenovvA was first introduced in 2015 to Oblong’s Mezzanine Infopresence System, a dynamic, multi-surface, visual collaboration platform that immerses users in live video, presentations, applications and much more. SenovvA quickly recognized an opportunity to push this multi-screen, collaborative, data-sharing platform beyond its original boardroom design and into a live show environment. With Oblong’s approval and support, SenovvA co-developed and engineered a robust solution to the existing Mezzanine platform. Watch Teaser

SenovvA’s Experiential Designer, Curtis Kelly, engineered and produced the SenovvA Mezzanine Live Stage Deck, a custom-built Biljax deck that integrates Mezzanine’s emitter and user interface system from the Oblong / Greenspring Eventdeck surface that the presenter stands on. Oblong leveraged SenovvA’s expertise to showcase the new technology for Greenspring Associates Annual Meeting on February 10, 2017 held at Montage Deer Valley in Park City, UT. “The Mezzanine Live Stage Deck was featured during Oblong’s CEO John Underkoffler’s presentation,” Curtis said. “That was the first time Oblong’s Mezzanine was activated in a live show environment.” Ensuring the Mezzanine Infopresence System and SenovvA’s Mezzanine Live Stage Deck were flawlessly featured was Kelly’s primary objective.

SenovvA executed all phases of the production including event design, production management, and logistics. The show was implemented off of 425’ of ModTruss with content delivered onto five Stumpfl 6’x10’x8” (FP) screens via SenovvA’s custom signal Oblong / Greenspring Eventprocessing/distribution system using Panasonic PT-RZ970 Laser Projectors with ultra short throw lenses. SenovvA collaborated with Lights Up Productions to design and illuminate the event space. SenovvA’s Project Manager Vince Pecchi said, “Our approach was to enhance the overall production value through lighting in order to elevate the Mezzanine Infopresence System presentation.”

Curtis Kelly stated, “Oblong sought to showcase these recent innovations into other realms of presentation technology for Greenspring Associates Oblong / Greenspring Eventand their partners. They made it clear from the beginning that SenovvA had to be involved in all aspects of the event from design/development of the new technology through project management and even down to the show execution itself.”

SenovvA once again validates its translated technology, expertise and collaboration with their highly diverse projects and clientele in producing marquee experiences.

Greenspring Associates Director of Events Hanly Heubeck stated, “Everyone has agreed this was hands down the best Annual Meeting ever! Your team was fantastic and you truly are the best at what you do.”

SenovvA / Oblong Team (L to R): Oblong / Greenspring Event
Curtis Kelly, Walt De Jong, Tristan Valencia,
Vince Pecchi, Ben Urrea, Josh Carroll,
Cody Smallwood & Geordan Massey


The Situation Room Experience

The Situation Room Experience

The room is buzzing with energy. News reports are flashing across the screen. The networks are racing for the latest scoop. Confusion and chaos are threatening to spread in the aftermath of a crisis. Someone asks, “What are we going to do?” Now all eyes in the room are fixed on you. This is the Situation Room Experience at the Ronald Reagan and George W. Bush Presidential Libraries. Watch Trailer

In early 2016, the Ronald Reagan Presidential Library & Museum in Simi Valley, California, asked SenovvA to help design a cutting-edge, interactive learning environment called The Situation Room Experience. This 90-minute simulation challenges high school and university students to manage a fictional international foreign policy crisis, making key governmental decisions and reporting on events as they happen.

Each student plays a role as a member of the White House Crisis Management Team (like the National Security Advisor or the Secretary of State) or as a key member of the media as the crisis unfolds. One of two The Situation Room Experiencehistoric White House Situation Rooms – preserved and reconstructed after a 2007 renovation – serves as the live action backdrop to the fictional crisis.

As technology designer and software developer for this “one-of-a-kind educational gaming environment,” SenovvA joined the library’s project team of education directors, curators, university professors, writers, and Hollywood designers. All were tasked with creating 450 pages of original simulation content, installing up-to-date communications technology into a historic space, identifying the dozens of decisions to be made and the outcomes of each, and filming three hours of original, integrated video to heighten the feeling of realism.

The library notes, “Each student is provided an electronic tablet that outlines their unique role, providing them with critical real-time information that drives their experience. Students make individual and collective decisions that alter the narrative in real time.” The Situation Room ExperienceSenovvA keyed each tablet to an individual role so that it receives role-specific information and allows role-appropriate responses. Students also receive information from four network feeds that feature student-submitted stories. “Their reporting, accurate or not, influences the outcome of the scenario,” the library said.

SenovvA developers created scenarios associated with every variable and every decision, and linked the hand-held devices, computers, video displays, and cameras together for live communication via a closed Local Area Network (LAN). SenovvA carefully imbedded cameras, displays, microphones, and speakers into the historic White House Situation Room, and five media servers were programmed with the simulation’s 75-minute timeline of media content and communications.

“There was no model for the project,” said SenovvA’s Curtis Kelly. The core production team included a writer/game designer, technology integrators and programmers, art director and education director all of whom needed to build an entirely new experience to meet the objectives of the project.”

Read Sound & Communications article…


Samsung 2017 CES Press Conference

Samsung 2017 CES Press Conference

For the past three years, Samsung and McKinney have trusted SenovvA to deliver their high-profile press conference and product launch showcase at the annual Consumer Electronics Show (CES). The event held on January 4, 2017 at the Mandalay Bay Resort in Las Vegas. Watch Teaser

SenovvA’s live entertainment producing experience was at full throttle for this year’s event. SenovvA’s team coordinated with multiple subcontractors to construct custom-fabricated scenic elements along with five Samsung 2017 CES Press Conferencedifferent types of automation, which included nine trucks of gear and 100 crew-members. SenovvA was able to fulfill extremely high client expectations and produce a flawless event that showcased the featured products while highlighting the executives launch presentations.

SenovvA’s Marcus Irwin said, “We’re proud of our previous work on Samsung’s CES Press Conferences, and we delivered once again this year. The new Samsung products looked great and the show went extremely well because we have expertise in all the diverse elements that comprised this event.” These elements consisted of meeting traditional live entertainment technical requirements including an automated lighting rig, a complex sound system, and multiple live cameras. In addition, SenovvA met the challenges of working in an environment such as a Las Vegas convention venue where the effective coordination of sharing loading dock space and local resources with other concurrent events is the difference between success and failure

SenovvA’s ongoing expertise in live entertainment Samsung 2017 CES Press Conferenceprovided that Samsung’s Press Conference incorporated a live webcast viewed by over 700,000 people, highlighting five top executives, while unveiling a wide range of new innovations in a 45-minute no holds barred show. This was complete with moving scenery, integrated video, and precision theatrical timing.

“We’re frequently called on for our technical expertise,” said SenovvA’s Vice President Arianna Knapp. “Samsung needed our leadership and management skills at the same time. We collaborated with McKinney and then coordinated the plan with our trusted technical partners to accomplish the required objectives while managing the big picture. This event demanded the commitment and consistency we continually provide to get the job done right.”

Watch Press Conference


Planned Parenthood Advocacy Project

Planned Parenthood Advocacy Project

Planned Parenthood Los Angeles (PPLA) held their annual fundraiser at the Pacific Design Center on October 6th, 2016 in West Hollywood, at Spectra by Wolfgang Puck. SenovvA has proudly been supporting this charity for over 10 years with professional, top-notch production staff and equipment at a reduced cost. SenovvA Project Manager Chris Veluz said, “The idea is to put more of the money into PPLA’s work and less into the production of the fundraiser. But the quality of the production still has to be world-class. That’s where we come in.”

SenovvA provided audio, video and projection equipment/support for the annual fundraiser. Partnered with Mastermind Production Group for audio and lighting to make Tony – and Grammy – nominated artist, Sara Bareilles’s live stage performance stand out. Slide presentations along with prepared videos complemented Planned Parenthood Advocacy Projectthe presenters as they addressed a room full of entertainment industry executives and professionals. “We wanted to insure all production elements would meet the high standards of SenovvA and exceed client expectations,” stated Chris.

In addition to supporting PPLA’s efforts through his work with SenovvA, Chris is also a personal supporter of the organization, and that made the evening extra meaningful for him. Chris shares, “There was so much passion in the room – a lot of fire! Planned Parenthood is on the front lines everyday and you could feel how much everyone cared.”

SenovvA Vice President Arianna Knapp explained, “Part of SenovvA’s culture is recognizing that our leadership and staff have a desire to contribute to important causes. We do that with our specialized support in a number of arenas, with organizations championing HIV/AIDS research, support for people living with HIV/AIDS, arts and culture, education in the Los Angeles communities where we are located, and Planned Parenthood.”


NMAAHC Grand Opening Dedication Ceremony

NMAAHC Grand Opening Dedication Ceremony

Veteran Executive Producer Don Mischer of Don Mischer Productions selected SenovvA, to provide display expertise services for the Grand Opening Dedication Ceremony of the National Museum of African American History and Culture in Washington, DC on September 24, 2016. Frank McMinn, President, SenovvA asserted, “ Don has a long history producing programs of the highest profile… whether it’s a special event involving the President of the United States, The Emmy’s, The Oscars or the Super Bowl Halftime Show…. he and his team are the best in the business and we’re always ready to support them.”

NMAAHC Grand Opening Dedication CeremonyThe overall set design, created by Steve Bass, included 125 tiles of the new Oracle 5.9mm LED to construct three on-stage displays. The SenovvA team worked with a top-flight coalition of scenic, lighting and sound providers to realize Steve Bass’ design in collaboration with Art Director, Alana Billingsley. It is this proclivity toward collaboration that makes SenovvA the go-to choice for the precise world of live broadcast television, and newsworthy events such as this.

The event featured the museum building; designed by the architectural team of Freelon Group, Adjaye Associates, Davis Brody Bond and SmithGroup as the backdrop for the ceremony. The widely held anticipation of its unveiling was felt throughout the city capping off a number of events celebrating the momentous occasion.

Production planning for the grand opening started month’s prior with collaboration between Mischer and the SenovvA team, planning the integration of LED to compliment the unique architecture of the building. DMP (Don Mischer Productions) contacted Frank McMinn in early July to begin evaluating options for the creative design. AAHC Grand Opening Dedication CeremonyWhen Alana Billingsley requested demos in the shop in order to integrate the physical tiles with the custom walls, the team then assembled at SenovvA’s LA headquarters with the Producers/Art Director to create the mock-up.

“Collaboration with producers, set designers and art directors to achieve seamless integration of the latest technology to compliment cutting edge design is the cornerstone of our teams’ passion for each and every project,” said K Lee Harvey, CEO, SenovvA, “we make visions achievable without anyone needing to ask how – we just get the job done!”

Watch the entire ceremony


SEGD 2016 Xplorer Digital Bootcamp

SEGD 2016 Xplorer Digital Bootcamp

SenovvA was a proud sponsor and thrilled to host SEGD’s Digital Foundations Bootcamp at their Los Angeles Headquarters. This was the annual “Xplorer” event that focused on digital workflow and practices in the experiential graphic design field. The audience was SEGD team members looking to gain insight and skills in the digital design processes, as EGD makes the transformation of adopting digital workflow and practices. Members of SEGD are responsible for the visual graphic design of everything from signage to experiential public spaces.

The Xplorer event was largely a matter of coordinating various speakers along with their technology needs for their presentations. SenovvA and her sister entity INVENT, strategized together to create a meeting space for the day’s activities. Thus utilizing the SEGD 2016 Xplorer Digital Bootcamppresentation, lighting and audio systems of the schoolroom environment and consuming both classrooms of INVENT for breakout sessions. SenovvA not only helped organize, staff, and provide half the featured speakers for this event, we further sponsored refreshments for the post-show mixer.

SenovvA collaborated with Shy Fi Productions and the various speaker organizations to provide gear and resources for the presentations, demonstrations, and hands-on sessions. The uniqueness of this event is that it was all digital and focused on trends in digital visual/experiential graphic design. SenovvA’s P. Michael Anderson delivered a warp-speed presentation on Developing Digital Content along with Lauren Kelly Sheridan who prepared an insightful session on Designing with Code. “SenovvA was a valuable asset in helping create the built-in production space,” states P. Michael Anderson, Advanced Development Projects, “We were essential in providing the technical expertise and in offering keynote speakers where experienced industry mentors were brought in from outside to the SEGD fold.” Watch P. Michael Anderson’s presentation on Content Development

SEGD 2016 Xplorer Digital BootcampIn order to enrich the attendees experience and provide a more immersive environment, (rather than a lecture environment) SenovvA counted on its vital partners from The Voyager Group and Motivational Media, to act as ringers and mentors in the content discussions of the attendees with their varying viewpoints and workflows.

“SenovvA is able to present themselves as ‘in the middle of the conversation’ when it comes to digital design and implementation processes within SEGD, “explains P. Michael Anderson, “Rather than ponying up a purely cash sponsorship, we were able to provide our own resources and tradecraft to the conversation.”

“Again thank you for your support and for SenovvA’s contributions to our LA Xplorer event. Your teams commitment to SEGD and our digital learning and experiences had been tremendous and we truly value your place in our community, now your community too!.” Justin Malloy, Director of Education / Creative Director, SEGD

SenovvA is proud to give back to the industry that has bestowed a huge amount of growth and interest over the last few years. As P. Michael Anderson states, “These kinds of events quickly become more about working with friends and colleagues, not just industry peers or competitors.”


BET Awards 2016

BET Awards 2016

Dave Taylor, Eric Leverton and Joe Sebenius led the SenovvA team providing LED and projection for the 16th Annual BET Awards on Sunday, June 26, 2016 from the Microsoft Theater in Los Angeles.

This years show was hosted by the dynamic duo of Anthony Anderson and Tracee Ellis Ross. Watch the 2016 BET Awards performances.


Univision Upfront 2016

Univision Upfront 2016

Univision Communications Inc., a leading media company serving Hispanic America, held its annual Upfront presentation for advertisers at the Lyric Theatre in New York City on Tuesday, May 17, 2016.

SenovvA brought its experience and technology to the pivotal event for the mission-driven media company under the guidance of Producer, Bob Holmes. Univision is a welcome addition to a long list of SenovvA’s Network Upfront clients over the past 10 years.

Univision Upfront 2016The SenovvA team was led by Project Manager, Robert Ingram, brought approximately 1000 square feet of LED (including 300 tiles of 3mm Black Onyx, and over 300 tiles of Everbrighten 5mm) to the event. Multiple d3 media servers pushed-out the expansive LED content along with a top-notch camera crew, operating Sony HDC2500 cameras, that fed the new Clark Media broadcast truck through IMAG and Webstream.

The audio support package included a Yamaha CL5 desk FOH and a second one for monitors. SenovvA also provided an audio playback, foldback monitor package, as well as 40 channels of wireless microphones and wireless in-ear monitors. All audio elements were incorporated into the existing house sound system for Paramour with the help of the Local One IATSE sound department.

“The unique pixel space didn’t conform to traditional content expectations, and our programmer, Peter Acken, rose to the challenge by utilizing d3 technologies,” said Rob Ingram “New content clips were delivered to our content manager, Grant McDonald throughout the process, adding new content right up to the last minute before show time.”

The Lyric Theatre in New York City is the second Univision Upfront 2016largest Broadway Theater, seating over 1900 and currently home to Cirque Du Soleil’s Paramour. Navigating the stage’s transformation for the Univision presentation required resource coordination and the cooperation of the Local One IATSE stagehands union.

About Univision:
A mission-driven media Company, UCI is a top-tier multimedia organization that reaches 45 million consumers in an average month, across its 16 broadcast, cable and digital networks; 61 television stations; 67 radio stations; an array of online and mobile apps; and products. The Company is focused on informing, empowering and advocating on behalf of Hispanic America and, as such, has transformed itself into the ideal partner for any company looking to connect with this important audience.

About d3 Technologies:
d3 is the world’s first fully integrated visual production system for video professionals, combining a real-time 3D stage visualizer, timeline, video playback engine and projection mapping tools into one product. d3’s unique integrated workflow assists the designer at all stages of the project, from pitch, through development, to final delivery. For more information visit d3 Technologies


Billboard Music Awards 2016

Billboard Music Awards 2016

SenovvA provided LED & projection for the 2016 Billboard Music Awards broadcast LIVE from the new T-Mobile Arena in Las Vegas on Sunday, May 22, 2016 on ABC. Dave TaylorFrank McMinn and Joe Sebenius led the SenovvA team in association with dick clark productions on this years show. Grammy Award-winning recording artist Ludacris and international recording artist Ciara hosted the 2016 Billboard Music Awards.

Billboard Music Awards 2016 Winners List


The Passion

The Passion

SenovvA teamed with Dick Clark Productions for the two-hour musical event THE PASSION, a contemporary retelling of Jesus Christ’s final hours on earth. The broadcast aired LIVE on FOX from New Orleans on March 20, 2016. Hosted and narrated by actor, writer, producer, director and New Orleans native Tyler Perry. The ambitious high-risk live production took place, rain or shine, throughout some of New Orleans most iconic locations.

A space station-like stage was constructed inThe Passion Woldenberg Park on the banks of the Mississippi River where Perry narrated the program. SenovvA utilized over 300 tiles of Revolution RS5 for the stage’s three huge screen columns; the center screen at 17.9’ W x 43.4’ H and two side screens at 5.11’ W x 41.4’ H. The story unfolded live, featuring a procession of hundred’s carrying a 20-foot illuminated cross from Champion Square, outside the Superdome, to the live stage at Woldenberg Park. The procession, along with several pre-recorded performances and a play-by-play from the narrator, were spectacularly delivered to a hometown crowd in the park, together with a televised audience via SenovvA’s LED screens. View 360 BTS of the live stage at Woldenberg Park

Dave Taylor, Joe Sebenius and Bill Starnes led the SenovvA team for the massive three-screen LED installation on the live stage. The team relentlessly endured gusty winds, thunderstorms and pouring rains The Passionduring the multi-day installation, yet persevered through all obstacles Mother Nature threw at them. “Weather was a big factor and concern for us,” said Dave Taylor, “It was constantly in flux each day, affecting most of the rehearsals and right up to the show. Most mornings were spent dealing with weather related issues from the night before.”

“When Dick Clark Productions and Kathy Erikson first approached us about this project, we began to identify the many challenges with a live broadcast, inclement weather possibilities, and a large community infrastructure. Dave and the team confidently implemented all the pre-production and planning, and as a result, it was another Dick Clark Productions/SenovvA success!” – Frank McMinn, President, SenovvA.

SenovvA continues to prove that it is one of the top design and management firms in the industry, consistently supporting its clientele and partners in delivering extraordinary marquee experiences.


The Oscars® Broadcast 2016

The Oscars® Broadcast 2016

The 88th Annual Academy Awards, now officially referred to as “The Oscars”, featured the expertise and technology of SenovvA, yet again. This year’s show was hosted by Chris Rock and broadcast live from the Dolby Theatre in Los Angeles, on February 28, 2016 on ABC. SenovvA’s highly skilled team included Frank McMinnDave Taylor, Eric Leverton, Joe Sebenius, Jim Agnor, Bill Starnes, Luke Frey and Scott Goegebuer. SenovvA Executive Producer, Dave Taylor celebrated 27 years as lead projectionist on the show, along with SenovvA President, Frank McMinn in his 23rd year.

Projection systems integrated into the Oscars broadcast included five 40K Barcos, five 30K Barcos, three 22K Barcos and two 20K Christie projectors. A highlight of this years show featured a stunning circular screen displayed during Sam Smith’s performance ofThe Oscars Broadcast 2016 “Writing’s On The Wall”, which went on to win Best Original Song. That content, and more, were distributed to the displays via Green Hippo’s Hippotizer V4 Taiga Media Servers. Dave Taylor reported, “With the team and the system we had in place, we were able to deliver a quality product exactly as the client envisioned it.”

The LED systems included 825 tiles of Black OnyX 3.47mm LED along with 595 panels of WinVision 9.75mm LED for the 70’ wide x 35’ tall cyclorama screen. The high-resolution displays supported Set/Production Designer, Derek McLane’s vision of infinite depth. “We have altogether 12 big LED screens, with one large screen and then more slender screens The Oscars Broadcast 2016placed around,” McLane said. Projection was utilized to highlight the Swarovski Crystals incorporated throughout the set. The crystal stage décor took over 1,600 man-hours to create, which included 200,000 Swarovski Crystals and 35 design elements.

Prior to load-in at the Dolby Theatre, SenovvA had the opportunity to collaborate with Supervising Producer, Michael Seligman, Bob Dickinson and Bob Barnhart of Full Flood, Inc. and Nigel Sadler from Green Hippo, with creative guidance under the watchful eyes of Art Directors, Matt Steinbrenner and Gloria Lamb.

“The Oscars are always a source of pride for us, but the real satisfaction comes from working with the best in the business.“ said SenovvA CEO, K Lee Harvey

Watch Highlights from the 2016 Oscars

Photos © 2016 Academy of Motion Picture Arts & Sciences

The Oscars Broadcast 2016