SEATTLE, WA – Los Angeles based production company SenovvA has partnered with Tony Award nominated designer and architect David Rockwell to bring new LED technology to the world premiere of the new musical Catch Me if You Can at Seattle’s 5th Avenue Theatre. The two entities first collaborated on designs for the 81st Annual Academy Awards.
When designing the scenic elements for Catch Me if You Can, Rockwell decided that high definition LED screens would most effectively realize his artistic vision. SennovA, a full-service television, film and event production company, worked with Rockwell to create new technology of a size and scope which has never before been seen in a Broadway musical. Several different products, some of which are still in the manufacturing stage, were tested in order to bring the same high definition quality seen at the Oscars to Catch Me if You Can. Ultimately, the solution was found with Barco i6XP 6 mm LED panels and i10 10 mm LED panels. SenovvA is providing 435 panels of the i6XP and 416 panels of the i10. Associate Projections Designer Bob Bonial and his creative team have been working in conjunction with Rockwell and SenovvA to create content for both screens.
In addition to their technical work on Catch Me if You Can, SenovvA is a proud producing sponsor of the Seattle engagement. This commitment demonstrates SenovvA’s support for the amazing work that is happening in regional theaters across the country while allowing the California based production solutions company to realize their goal of producing on Broadway. Similarly, SenovvA will lend their expertise to Berkely Reperatory’s upcoming world premiere production of Green Day’s American Idiot, based on the multi-platinum album of the same name.
Catch Me If You Can is the unbelievable, but true, story of Frank Abagnale, Jr., a sexy young con artist who successfully impersonated a doctor, lawyer and Pan Am pilot, all before he was 21. Carl Hanratty, a middle-aged, bored FBI agent, finds new purpose in life when he is assigned to catch this charming swindler, whose check-forging skills have netted him more than $2.8 million. The battle of wills intensifies as the two men become curious about one another and each begins to question the purpose of his own life. With a score invoking the jazzy, swinging ’60s jet-set culture, the game of cat and mouse has never been so stylish.
Catch Me if You Can boasts a book by four-time Tony Award-winner Terrence McNally, who joins forces with the collaborative team behind the hit musical Hairspray, including five-time Tony Award-winning director Jack O’Brien, Tony Award-winning choreographer Jerry Mitchell and the Tony Award-winning composing team of Marc Shaiman (music & lyrics) and Scott Wittman (lyrics). Performances begin at Seattle’s 5th Avenue Theatre on Tuesday, July 28, 2009 and continue through Sunday, August 16, 2009. Please visit www.5thavenue.org for more information on Catch Me if You Can
SenovvA is a production solutions company which provides innovative video, audio, lighting and staging equipment, technical services and production management for broadcast, theatrical and corporate/industrial events and meetings throughout the world. SenovvA consistently delivers for events such as The Academy Awards broadcast, the Elton John AIDS Foundation Oscar Party, the FORTUNE Most Powerful Women Summit, Mercedes Benz USA LA Auto Show and Ellen DeGeneres’ “Really Big Show.” Our master technicians “do what it takes” to get the job done year after year.
About Seattle’s 5th Avenue Theater
Since 1926, the magnificent 5th Avenue Theatre has captivated audiences with music, drama and laughter. In the early days, people eagerly lined up for first-class vaudeville shows, featuring top entertainers. The theatre later transformed itself into a popular movie palace. The 5th fell on hard times in the late 70’s—but fortunately, was saved from a wrecking ball by a visionary group of businesses and community leaders. Following a spectacular $2.6-million renovation, the theatre re-opened in 1980, more beautiful than ever. Today, we proudly produce top-quality musical revivals, premieres of bound-for-Broadway shows, and present touring Broadway musicals. We also host a variety of special events, and offer a number of education and outreach programs to school-age children and adults.
About the Rockwell Group
Rockwell Group is an award winning, cross-disciplinary architecture and design practice. Based in New York City with offices in Madrid and Dubai. David Rockwell and his 150 person firm focus on a diverse array of projects that range from hotels to hospitals, restaurants to airport terminals and Broadway set designs to consumer products.