SenovvA Stands Up To Cancer

Los Angeles, CA – October 17, 2008 – SenovvA, a leading provider of innovative video display solutions based in Los Angeles, revealed the technology behind the massive LED displays used on stage during the “Stand Up To Cancer” fundraising special, broadcast nationwide by ABC, CBS and NBC on September 5, 2008. SenovvA provided 488 Barco i6XP panels, configured into two large display walls. The main LED wall was 13 panels tall by 27 panels wide (19’3″ x 39’6″) and the downstage LED wall was 13 panels tall by 10 panels wide (19’3′ x 14’6″). A continuous image was presented across the two wall sections using three Barco DX700 Processors. “This is the largest LED wall that has been installed in the Kodak Theatre to date,” said Frank McMinn, executive in charge of staging services for SenovvA. In addition to the LED display walls, SenovvA provided six DPI 28SX projectors, and four Barco FLM HD18 projectors, as well as custom Stewart Film Screens for downstage, house, and front high-definition projection screens. McMinn has a personal connection with cancer; prostate cancer took the life of his father three years ago. “When [Producer] Michael Seligman asked me to be involved with the broadcast, I felt it would be a great way for SenovvA to support this important cause.” SenovvA donated the entire LED package for the event, worth over $270,000.

About SenovvA, Inc.

SenovvA provides video, audio, lighting and staging equipment for broadcast, theatrical,
and corporate/industrial events and meetings throughout the world. Our master
technicians “do what it takes” to get the job done.