MPC NY & SenovvA Scan Bodies For Installation

MPC Digital teamed up with The One Club via JWT New York to create, an installation experience for The One Show’s after-party at New York’s Bowery Hotel.

The installation allowed guests to enter the digital space, taking 3D scans of pose-striking partygoers to generate abstracted, full-body 3D renderings, with technical production and management by SenovvA.

Published: July 16, 2013