MPC NY & SenovvA Scan Bodies For Fracture.io Installation

MPC Digital teamed up with The One Club via JWT New York to create Fracture.io, an installation experience for The One Show’s after-party at New York’s Bowery Hotel.

The installation allowed guests to enter the digital space, taking 3D scans of pose-striking partygoers to generate abstracted, full-body 3D renderings, with technical production and management by SenovvA.

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Published: July 16, 2013