PLSN’s article on Barco teaming up with SenovvA to create the visual centerpiece for the Ultra Music Festival 2012 in Miami.
Miami – Barco teamed up with broadcast/event producer SennovA, to create the visual centerpiece for the Ultra Music Festival in Miami. The partners delivered a 3D projection mapping display which covered 29 floors of the Intercontinental Miami Hotel exterior with bold, animated imagery. Four FLM-HD20 and eight FLM R22+ large event projectors were used to create the projection mapping installation on the 15,000 sq. ft. surface.
The magnitude of the event demanded a unique, larger-than-life visual spectacle, which was designed and executed by SennovA with Barco projection on board. Because of the multi-dimensional nature of the 15,000 sq. ft. surface, a combination of four FLM-HD20 and eight FLM R22+ large event projectors were used to create the projection mapping installation.
“The Ultra project presented production challenges considering the extreme angles of the hotel’s façade,” commented Tristan Valencia, Managing Director of SenovvA’s recently established New York office. “Barco projectors are always the right tool for the job – they’re the only ones that can be positioned on their sides and work flawlessly when projecting at 50 percent or greater angles, which is a must for many of these high-profile, outdoor shows.”
Adds Bryan Edens, Producer & Director of Marketing for SenovvA, “Fortunately, with Barco projectors, we don’t have to rein-in our imaginations when designing a dynamic, game-changing show. They can handle anything we can envision, and do so reliably and (with) consistency.”
Barco’s large event projectors have been instrumental in delivering high-performance projection for high-profile events, including the Super Bowl 2012 Halftime Show, the Queen’s Diamond Jubilee Concert and Buckingham Palace, and the Nokia Lumia product launch in London. Offering 20,000 lumens light output and a widescreen format, Barco’s large event projectors display consistently high-bright/high-contrast images even in outdoor venues with significant ambient light. They also feature video processing and picture-in-picture capabilities, as well as a sealed optical engine that prevents dust, smoke or other environmental contamination from affecting its image quality.
“We are thrilled to join with other creative innovators in this fast-growing field to bring 3D architectural projection mapping to the masses,” said Scott Stremple, Vice President Sales, Projection & Image Processing for Barco North America. “This new media opportunity requires specific technological expertise and unique optical capabilities, which we’re proud to offer throughout our event projector line. Audiences will be seeing a lot more of this kind of outdoor entertainment, which means they’ll be seeing a lot more of Barco, too.”
Published: September 12, 2012