Los Angeles, CA October 17, 2008 — SenovvA, a leading provider of innovative video
display solutions based in Los Angeles, revealed the technology behind the massive
LED displays used on stage during the “Stand Up To Cancer” fundraising special,
broadcast nationwide by ABC, CBS and NBC on September 5, 2008.
SenovvA provided 488 Barco i6XP panels, configured into two large display walls. The
main LED wall was 13 panels tall by 27 panels wide (19′3″ x 39′6″) and the downstage
LED wall was 13 panels tall by 10 panels wide (19′3′ x 14′6″). A continuous image was
presented across the two wall sections using three Barco DX700 Processors. “This is
the largest LED wall that has been installed in the Kodak Theatre to date,” said Frank
McMinn, executive in charge of staging services for SenovvA.
In addition to the LED display walls, SenovvA provided six DPI 28SX projectors, and
four Barco FLM HD18 projectors, as well as custom Stewart Film Screens for
downstage, house, and front high-definition projection screens.
McMinn has a personal connection with cancer; prostate cancer took the life of his
father three years ago. “When [Producer] Michael Seligman asked me to be involved
with the broadcast, I felt it would be a great way for SenovvA to support this important
cause.” SenovvA donated the entire LED package for the event, worth over $270,000.
“We are proud to be able to support the work of organizations such as ʻStand Up To
Cancerʼ,” said Mark West, President of SenovvA. West continued, “Events like this
broadcast, where we have the opportunity to be innovative with our technology to
deliver a message, are what itʼs all about for us.”
About SenovvA, Inc.
SenovvA provides video, audio, lighting and staging equipment for broadcast, theatrical,
and corporate/industrial events and meetings throughout the world. Our master
technicians “do what it takes” to get the job done.
