The 83rd Annual Academy Awards Wins the PLASA 2011 Rock Our World Award

Friday, 09/23/11 | 6:00p – 11:00p

SenovvA executives and senior technical staff are hosting a private mixer for industry partners, clients and friends at Pub One, 5 Front St, Brooklyn. This mixer offers are extended industry family and clients a sneak preview of SenovvA’s new facility and a chance to network between our key partners and clients. It will also give attendees a glimpse at some of our current projects and available resources across our various areas of expertise.

SenovvA is proud to be the technical consultant and sponsor of the Immersive Surfaces project at this year’s DUMBO Arts Festival. Immersive Surfaces is a group of projection-based art installations created by New York’s finest visual multimedia artists, including the keynote piece “As Above, So Below” projection mapped onto 25,000 square feet of the Manhattan Bridge anchorages and surrounding architecture. SenovvA has joined with the Immersive Surfaces Project to provide high-end projection equipment, multiple video server technologies, and production by some of SenovvA key projection specialists, technical directors and producers. SenovvA’s industry leading staff will be present throughout the festival supporting the Immersive Surface artists and discussing the technical craft behind the visual artistry in various demonstrations and interviews.

SenovvA opens the doors to their new pre-visualization studio with a special reception on the evening of Friday, September 23, 2011. Throughout the weekend, SenovvA will host various technical demonstrations by leading theatrical, corporate, architectural, content design affiliates and resident producers. SenovvA will demonstrate the hardware and software options they offer across the broadcast, theatrical, corporate event, systems design and content design/management fields.

Please see the schedule for special demonstrations of particular visual programming platforms including the Green Hippo Hippotizer, the UVA d3, Watchout, Garage Cube Modul8/Madmapper and Arkaos Grand VJ platforms. SenovvA will also present affiliate demonstrations from the theatrical and corporate event design worlds showcasing pre-visualization software for theater and special events production design, as well as sales support. LD Assistant (for theatrical design, programming and pre-visualization) and Google SketchUp Pro for technical illustration and conceptual design will also be represented.

LD Assistant/Autodesk Platform

Saturday, 09/24/11 | 12:00p – 1:30p | 45 Main St. Suite 529

presented by Kevin Denzel, Technical Director Swank Audio Visuals, Southern Division

Kevin Denzel is an expert in creating event design renderings using LD Assistant. Having only learned the technical design software three years ago, he now mentors others and has earned more than a dozen featured designer recognitions in CAD-N-LIGHTING e-newsletter. At Swank, Kevin leads the company-wide design and development of CAD implementation. His primary role with the audio visual services leader is utilizing his distinct creativity in pre-visualizations and renderings. He performs this for clients in both of Swank’s Event and Hotel Services’ divisions. Kevin’s unique role spans the technical and sales areas of the event design process. He continues to develop Swank’s “Concepts to Creations” programs using LD Assistant.

Before joining Swank eight years ago, Kevin worked in a variety of technical positions in the audio visuals industry. He is a 2000 graduate of the Conservatory of Recording Arts & Sciences in Phoenix.

Kevin will present samples of his previous work using LD Assistant and share concepts of CAD and packaging workflow. Demonstrating his process using LD Assistant’s basic and advanced tools, he’ll show you how to create everything from a great-looking static shot rendering to a recordable walk-through production design. You can read his article “What The!@#$% (Five Million Polygons)” on the complexity of processing while achieving your design goals in the Sept. 2011 e-newsletter issue of CAD-N-LIGHTING.

d3 Platform

Saturday, 09/24/11 | 2:00p – 3:30p | 45 Main St. Suite 529

presented by Simon Anaya, Anaya Visual FX

Simon Anaya is the founder and Lead Multi-Media Producer for Anaya Visual FX, based in Southern California. With over a decade of experience in the field of digital visual design, animation and large-scale projection projects, Simon has collaborated with some of the biggest names in music, entertainment and industry. Some of his most recent work includes Sony Pictures, Warner Bros, Disney’s California Adventure and General Motors. Working from concept development to presentation and every step of production in between, Simon approaches every project with a passion and creative ingenuity that has earned him an international reputation of success. Utilizing the latest technology and integrating multiple forms of digital media and lighting equipment, Simon has designed and engineered visual accompaniments for renowned musicians and venues such as the Hollywood Bowl, Madison Square Garden and Cosmopolitan’s Marquee Nightclub in Las Vegas.

In addition to his professional endeavors, Simon has dedicated himself to the development of his local artistic community as well as humanitarian projects. As a long-time resident of Santa Ana, Simon owned a gallery in the Santora Building of the Downtown Artists’ District and has partnered with and showcased several developing artists from the community. He is also spearheading the restoration of Los Angeles’ Center for Philosophical Research, a historic landmark. Some of his non-profit work includes the development of the Museum of World Religions for Monks Without Borders. Through his creative vision, Simon uses media to connect people and ideas and strives to positively impact the world. Simon will be presenting on the integration of various media platforms to achieve breath-taking live video environments, using his latest full-stage projection production for General Motors to explore the challenges and rewards of pushing the envelope of available technologies.

Dataton Watchout Platform

Saturday, 09/24/11 | 4:00p – 5:30p | 45 Main St. Suite 529

presented by Bart Kresa, President BARTKRESA design, Inc.

Bart Kresa is the President and Master Projection Designer of BARTKRESA design, Inc. With over 20 years experience in the field, Bart has received top awards for his work from the International Association of Amusement Parks & Attractions and Multimedia International. His clients are international corporations, entertainment companies and government bodies which include Fox, Warner Bros, Universal, Paramount, HBO, ABC, Disney, Rolex, General Motors, T-Mobile, Bulgari, Oprah Winfrey, L.A. Kings, Fredericks of Hollywood and the Grammy Awards. BARTKRESA design, Inc. specializes in creating large-scale projection environments and has been celebrated worldwide for transforming skylines, creating environments for media events and producing innovative, interactive public digital art.

Bart will be presenting his recent work for the Fashion Institute of Design Merchandising (FIDM) and talking about his workflow and process in creating large-scale projection environments.

Green Hippo Hippotizer Video Server Platform

Saturday, 09/24/11 | 6:00p – 7:30p | 45 Main St. Suite 529

presented by Jeffrey Cady

Jeffrey holds an MFA in Lighting Design and Technology, a BS in Liberal Arts, with a Theater Major and a Music Minor. Jefferey is a lighting and projection designer who brings the best of lighting design and multimedia video and projection deisgn together for the stage. He’s considered to be an expert in the use of timeline programming on the Hippotizer by Green Hippo. 
Jeffrey’s designs have been seen regionally at the Kansas City Repertory Theatre, Seattle Repertory Theatre, Milwaukee Repertory Theater, Alley Theatre and Arkansas Repertory Theatre, to name a few. Nationally, he has designed lighting and projections for Columbia Artists Theatricals’ tours of “Love, Janis” and lighting for Theatre Leagues’ production of “Joseph and the Amazing Technicolor Dreamcoat”. Recent credits include projection designs of the world premiere of “Palomino” at the Kansas City Repertory Theatre, “My First Time”, for the Unicorn Theatre, the Edmonton Symphony’s recent “Halloween Symphony” concert and “[title of show]” for the Arizona theatre company.

Jeffrey has also served as the head projections programmer for Cirque du Soleil’s production of “Wintuk” and the Berkeley Repertory Theatre’s premiere production of Green Day’s “American Idiot – The Musical.” Jefferey will be presenting his favorite design challenges and workflow solutions in the studio and providing a rare behind the scenes look into the media magic of todays theatrical production design.

Topic: “The Content Development Constellation”

Saturday, 09/24/11 | 6:00p – 7:30p

111 Front St. Suite 216

Immersive Surfaces Panel Discussion consisting of artists, production experts and others from the various disciplines necessary to develop and present mapped projections, discuss their positions in the “constellation” of influences that ultimately shape the content as it moves from conceptualization to presentation. This discussion will be followed by a tour of the active sites

Saturday, 09/24/11 | 8:00p – 10:00p

with the Immersive Surfaces artists featuring;

Simon Anaya
Farkas Fülöp
Richard Jochum
Johnny Moreno
John Ensor Parker
Ryan Uzilevsky

Google SketchUp Platform

Sunday, 09/25/11 | 12:00p – 1:30p | 45 Main St. Suite 529

presented by SenovvA’s own Paul Anderson, Director, Design & Development

Paul is a 24+ year veteran Technical Director & Content Producer of corporate, social and entertainment events and still uses the simple tagline of “evolving context into content” for event design and management. He has provided production design and management services to such corporations as General Motors, Mercedes Benz, Qualcomm, Sun Microsystems, as well as hundreds of corporate, social and special events in such faraway places as China, Australia and the Middle East. Paul is a graduate of UC San Diego with a degree in Human Information Processing and Mass Media effects, with a minor in Theater Production Design. His experience runs the gamut from designing social and multinational events, to being a stage and a production industry technical trainer and technology consultant.

Paul will present on creating conceptual 3D modeling and technical illustration in Google SketchUp Pro and how it works into a more formal workflow used by Architects, Stage Designers, System Designers and AutoCad purists. On one hand, he will examine modeling a show design in short order without the huge learning curve and entry-cost restrictions of the bigger programs. On the other hand, he will look at how these tools now make concept level 3D CAD accurate drawings available to non-drafting salespeople, technicians and planners, while maintaining a design asset usable through a more advanced workflow.