Testimonial: Theatre InspiraTO Festival 2017

Testimonial: Theatre InspiraTO Festival 2017


Thanks to your sponsorship, the festival was a success. Your technology support along with Snap UP Tickets and D.E. Systems Ltd. gave the festival scope, impact and beauty.

We ended up with elated artists, audience accolades, great reviews and a positive balance sheet.

Thank you again, Dave, for having SenovvA make a difference in Canadian theatre.


Best Regards

Dominik Loncar
Artistic Director, Founder


37th Annual Auction Napa Valley

37th Annual Auction Napa Valley

Auction Napa Valley was founded in 1981 by a small group of winery owners and has become the world’s most celebrated charity wine event. In October of 2016 Auction Napa Valley and Napa Valley Vintner’s Director of Special Events, Kevin King, chose 37th Annual Auction Napa ValleySenovvA to produce the Live Auction Celebration at their weekend-long charity fundraiser. SenovvA collaborated with iNTRINSIC and Jenna Lam Events to provide production expertise for the prestigious auction held on the grounds of Meadowood Napa Valley resort on Saturday, June 3, 2017.

SenovvA was on-site to coordinate and execute every detail of the elaborate, large-scale event. The program began with a welcome reception and lot preview for 2,000 guests including vintners, foodies, wine lovers, Michelin-starred chefs, and celebrities of all types held under a grand floral-themed decorated tent. The evening continued in the main tent that featured the event’s influential live auction. After the auction 900 special guests continued outside where rumored to 37th Annual Auction Napa Valleyhave rolled the gnocchi himself dinner was served al fresco overseen by Francis Ford Coppola. The event concluded with an after party where guests were welcomed back inside to enjoy live entertainment by soul singer and songwriter Leon Bridges and his six-piece band.

iNTRINSIC, a division of SenovvA, designed the main tent stage while working closely with Jenna Lam Events who provided the live auction area design. Through this collaborative design effort guests were transported back to the glitz and glamor of the Golden Era of Hollywood. This dramatic transformation was complete with a live jazz band, flapper dancers, and tiered crystal chandeliers. “The design and overall feel of the event was exactly what we set out to create and most importantly the guests loved it”, stated Todd Walton, Managing Partner, iNTRINSIC.

In addition to producing the event, SenovvA and iNTRINSIC provided staging which included audio, video display, lighting and rigging. The large upstage screen displayed IMAG of presenters and performers as well as produced video content and slide packages of available lots for bid that created a one-of-kind experience for attendees.

Auction Napa Valley celebrated its 37th anniversary this year with investing over $170 million in Napa County nonprofit organizations. To create an impeccable event SenovvA and its partners were tasked with logistics, tent installation, power distribution, setup of all technical aspects, show operation and crowd logistics. SenovvA Vice President Arianna Knapp said, “We wanted the Vintner’s Association to be proud of their event and enjoy themselves. In order to accomplish that it takes a full team of seasoned technical professionals working cohesively.” Auction Napa Valley raised over $15 million this year, with proceeds benefitting local Napa County community health and children’s education nonprofits. “SenovvA was thrilled to be a part of it, and proud to provide world-class production service to the organization as they fund their mission,” said Arianna.


Testimonial: Auction Napa Valley

Testimonial: Auction Napa Valley


We are sincerely grateful for everything you did to support Auction Napa Valley. Your contribution, along with the support of our bidders, partners, vintners and volunteers, raised $15.7 million, while sharing the things we all love so much about our Napa Valley with wine lovers from around the world.

From the bottom of our hearts, thank you for contributing to the 37th edition of The American Wine Classic. We hope you’ll support us and our honorary chairs, the Mondavi Sisters of the Peter Mondavi Sr. Family, again next year for Auction Napa Valley, May 31 – June 3, 2018 which is guaranteed to delight our guests and sustain our community for years to come.


With sincere appreciation,

Brandy Mills
Associate Auctions Director
Napa Valley Vintners


Testimonial: Broadway Bares 27

Testimonial: Broadway Bares 27

Arianna, Peter & Kevin,

Thank you so much for your constant and unwavering support of Broadway Bares. It has been wonderful to have your support of time, attention and resources. We are so fortunate to have a friend like you. The LED provided by SenovvA has better equipped us to present diverse production values, as well as content that keeps our mission highly visible. This opportunity to communicate with our audience while providing a great show is the perfect combination of form and function.

We truly hope that we can continue to count on your support, and your incredibly wonderful team as exemplified by Ian Strimple! It is deeply meaningful to our production values, as well as to conveying the need to take care of each other as well as take care of people across the country.


Valerie Lau-Kee Lai
Producing Director
Broadway Cares/Equity Fights AIDS


BET Awards 2017

BET Awards 2017

Frank McMinn & Dave Taylor returned for their 5th year providing LED & projection expertise on the 17th Annual BET Awards broadcast live from the Microsoft Theater at LA Live on June 25, 2017. Watch the 2017 BET Awards performances.


Billboard Music Awards 2017

Billboard Music Awards 2017

SenovvA returned to the 2017 Billboard Music Awards to provide LED & projection expertise. Dave Taylor and Frank McMinn lead the SenovvA team in association with dick clark productions on this years show. The BBMAs were broadcast LIVE from T-Moble Arena in Las Vegas on Sunday, May 21, 2017 on ABC.


Santtu Mustonen for the New York City Ballet’s Art Series

Santtu Mustonen for the New York City Ballet’s Art Series

The New York City Ballet’s (NYCB) Annual Art Series continues its commitment to “cross-pollinate the disciplines of performing and visual arts – and their audiences.” The art series, now in its fifth year, invites leading and emerging artists to collaborate and create site-specific art in the NYCB’s Lincoln Center home during the winter season. This year, NYCB and creative agency Hugo & Marie, turned to SenovvA for projection expertise to deliver Finnish artist Santtu Mustonen’s astonishing atmospheric digital art installation, Cross Pollination. Located on the David H. Koch Theater Promenade, Mustonen’s large-scale video installation was produced from a series of original digitally altered paintings that transcend a sense of motion within his dynamic pieces.

SenovvA designed and implemented a projection New York City Ballet's Art Seriessolution for the four massive screens that showcased the digitally transformed paintings. Four Panasonic PT-DZ21KU projectors were utilized and positioned on either end of the four story tall promenade. A-frame configured ground supported screens (two 32’ x 18’) were situated in the middle of the space and illuminated by projectors on the 4th floor balcony using long throw lenses. The outer flown screens (two 30.5’ x 19’) positioned behind enormous sculptures were illuminated by projectors on the 2nd floor balcony using ultra short throw lenses. Mustonen’s content was delivered to each screen via a custom Touch Designer rig engineered by Hard Work Party. Inside the A-frame screen structure visitors were visually surrounded by animated images while Finnish musician, Tuomas Alatalo, provided a musical score to enhance the imagery. The screens towered over visitors and offered a truly immersive experience.

The immense installation at NYCB’s Lincoln Center, an iconic building home to significant works of art, was an exercise in subtlety for SenovvA. Taking into consideration the security of the artwork and public safety, New York City Ballet's Art Seriesinfrastructure and cabling had to be minimal and unobtrusive to the installation. To achieve this objective, SenovvA’s Project Manager Daniel White explains, “Our video engineers designed a custom rigging solution to mount the four projectors in portrait mode within 11’ of the 30.5’ tall outer screens.”

Mustonen’s abstract work reiterates the mission of the NYCB Art Series using digitally altered paintings to explore ideas of movement and interaction. Like pollen coating a pond that moves with the waves beneath, the premise behind this installation is combining the age-old art of painting with modern digital technology. This theme is recurrent in the atmosphere of the promenade itself, where traditional paintings and sculptures stand intertwined with modern video projection technology.

SenovvA continues to demonstrate its translated technology and expertise while collaborating with their highly diverse clientele in producing marquee experiences.New York City Ballet's Art Series

“SenovvA was a fantastic partner in helping Hugo & Marie bring Mustonen’s New York City Ballet Art Series installation to life. Housed in the David H. Koch Theater Promenade, the immersive four channel video projection provided an elegant and perfectly calibrated experience, true to the artist’s vision, for the thousands of visitors who passed through the theater’s pavilion during the 2017 winter season”, affirmed Jason Rosen Sr. Integrated Producer Hugo & Marie.


The Oscars® Broadcast 2017

The Oscars® Broadcast 2017

SenovvA was proud to be part of the Academy of Motion Picture Arts and Sciences 89th Annual Academy Awards live broadcast from the Dolby Theatre in Hollywood on February 26, 2017. SenovvA has a long history supporting the Academy Awards beginning at the time of the company’s inception in 2005. In his role as Project Manager/Lead Projectionist, SenovvA’s The Oscars Broadcast 2017Executive Producer Dave Taylor, along with SenovvA’s President Frank McMinn, together contribute an abundance of experience to Hollywood’s biggest night with 28 and 24 years respectively. The wealth of knowledge and proficiency Dave and Frank bring to the Oscars has not dampened the duo’s enthusiasm for the show. “This year was one of my favorites,” Frank said. “Every year it looks totally different. Plus, I actually saw every nominated movie this year, so that made the Oscars personally special. And I loved the graphic Art Deco looks on stage.”

The Oscars Broadcast 2017The Oscars wouldn’t be possible without the hundreds of talented men and women who work behind the scenes. “Many SenovvA team members have done this event for more than a decade,” Frank said. “Even though it’s a lot of work, these guys love this gig.” 2017 marked the 10th anniversary of Swarovski’s design collaboration with the Academy Awards, and in his fifth year as Oscar’s Production Designer, Derek McLane utilized SenovvA’s projection expertise to make more than 300,000 crystals shine throughout the night. Furthermore SenovvA collaborated with Alana Billingsley in her first year as Oscar’s Art Director and Rob Paine in his first year as Oscar’s Supervising Producer to bring the event to fruition. SenovvA was pleased to continue a long partnership with Rob Paine that includes the Kennedy Center Honors and the recent gala opening of the Smithsonian National Museum of African American History and Culture.

SenovvA was tasked to design, implement, and execute the video display systems for the Oscars’ broadcast. One challenge for SenovvA every year is to create a visual LED and projection environment that is as stunning for the live audience in the Dolby Theater as it is for millions viewing the show at home. SenovvA’s projection designers spend months of research and development to utilize the latest in technology. Frank and Dave were excited to use the The Oscars Broadcast 2017new Panasonic PT-RZ31K Laser Projectors for this year’s show. The Dolby Theatre’s projection booth housed seventeen of these, seven of which created the Deco Towers set look onstage with projection mapping and five responsible for the onstage scrim/fan scenic look. The rest were dedicated to the large front projection screen used by the Academy for film clips and the In Memoriam montage. “These are the latest and greatest,” Dave said. “Older projectors tend to make the image brighter in the middle and darker at the edges whereas these projectors give a totally flat image. It’s a beautiful projection system when you need to converge and blend images.” The choice of the Panasonic 31K has as much to do with SenovvA’s commitment to conservation and energy efficiency as with the resulting image. “These projectors are very quiet and require less power than a standard large-venue projector,” Frank said, “putting out a quarter of the heat that other projectors do. It can get a little toasty with seventeen projectors running but because we chose this technology there wasn’t a need to install additional HVAC into the projection booth this year.”

Onstage, the SenovvA team installed six pivoting LED legs consisting of 494 tiles of ROE Black OnyX 3.4mm LED. Upstage they assembled a 36’ x 70’ LED cyc wall containing 346 panels of Oracle Black Widow 5.9mm LED. SenovvA digitally linked the The Oscars Broadcast 2017840 panels together to produce a massive and seamless, camera-ready image. “Between the pivoting LED legs and the giant cyc wall, we created a totally immersive LED environment onstage,” Frank said. “It takes tremendous effort to achieve an astounding and visually stunning Oscars production, but knowing that millions of people are watching our craft and creativity, it’s humbling and thrilling every time!”

Watch Highlights from the 2017 Oscars

SenovvA Team (L to R)The Oscars Broadcast 2017
Jim Agnor, Chad Engleman, Mark Brayton,
Dave Taylor, Scott Goegebuer, Joe Sebenius,
Bill Starnes, Luke Frey, Richard Larsen &
Frank McMinn

Photos © 2017 Academy of Motion Picture Arts & Sciences


Recreating The Situation Room

Recreating The Situation Room

BCS (before computer simulations) current events were considered about as popular as watching grass grow, aside from discussions and role playing in school. There was no active participation. Games were played mainly outside in a park, with the exception of board games or crossword puzzles inside the house.

Fast forwarding to the present, students are most fortunate to be actively immersed in a fictionalized AV simulation based on a real-life event: the assassination attempt on President Ronald Reagan. Thus was developed the Situation Room Experience (SRE) at the Ronald Reagan and George W. Bush Presidential Libraries that are located, respectively, in Simi Valley CA and at Southern Methodist University in Dallas TX.

SenovvA (Sensory Innovation) of Los Angeles did the design/build. Our integrator interviewees are Curtis Kelly, CTS-D, DMC-D, Executive Producer/Chief Designer, and Coty Shipe, Systems Engineer/Chief Engineer on the project. (Additional SenovvA credits include System Application Programmer Lauren Sheridan, Application Engineer Andy Kulhavy and System Integration Technician Wayne Martinez.) Mira Cohen, Director of Education with the Reagan Presidential Library (www.reaganlibrary. gov), offers the client perspective.

Full Article
Published: February 20, 2017


Oblong / Greenspring Event

Oblong / Greenspring Event

SenovvA was first introduced in 2015 to Oblong’s Mezzanine Infopresence System, a dynamic, multi-surface, visual collaboration platform that immerses users in live video, presentations, applications and much more. SenovvA quickly recognized an opportunity to push this multi-screen, collaborative, data-sharing platform beyond its original boardroom design and into a live show environment. With Oblong’s approval and support, SenovvA co-developed and engineered a robust solution to the existing Mezzanine platform. Watch Teaser

SenovvA’s Experiential Designer, Curtis Kelly, engineered and produced the SenovvA Mezzanine Live Stage Deck, a custom-built Biljax deck that integrates Mezzanine’s emitter and user interface system from the Oblong / Greenspring Eventdeck surface that the presenter stands on. Oblong leveraged SenovvA’s expertise to showcase the new technology for Greenspring Associates Annual Meeting on February 10, 2017 held at Montage Deer Valley in Park City, UT. “The Mezzanine Live Stage Deck was featured during Oblong’s CEO John Underkoffler’s presentation,” Curtis said. “That was the first time Oblong’s Mezzanine was activated in a live show environment.” Ensuring the Mezzanine Infopresence System and SenovvA’s Mezzanine Live Stage Deck were flawlessly featured was Kelly’s primary objective.

SenovvA executed all phases of the production including event design, production management, and logistics. The show was implemented off of 425’ of ModTruss with content delivered onto five Stumpfl 6’x10’x8” (FP) screens via SenovvA’s custom signal Oblong / Greenspring Eventprocessing/distribution system using Panasonic PT-RZ970 Laser Projectors with ultra short throw lenses. SenovvA collaborated with Lights Up Productions to design and illuminate the event space. SenovvA’s Project Manager Vince Pecchi said, “Our approach was to enhance the overall production value through lighting in order to elevate the Mezzanine Infopresence System presentation.”

Curtis Kelly stated, “Oblong sought to showcase these recent innovations into other realms of presentation technology for Greenspring Associates Oblong / Greenspring Eventand their partners. They made it clear from the beginning that SenovvA had to be involved in all aspects of the event from design/development of the new technology through project management and even down to the show execution itself.”

SenovvA once again validates its translated technology, expertise and collaboration with their highly diverse projects and clientele in producing marquee experiences.

Greenspring Associates Director of Events Hanly Heubeck stated, “Everyone has agreed this was hands down the best Annual Meeting ever! Your team was fantastic and you truly are the best at what you do.”

SenovvA / Oblong Team (L to R): Oblong / Greenspring Event
Curtis Kelly, Walt De Jong, Tristan Valencia,
Vince Pecchi, Ben Urrea, Josh Carroll,
Cody Smallwood & Geordan Massey