Recreating The Situation Room

BCS (before computer simulations) current events were considered about as popular as watching grass grow, aside from discussions and role playing in school. There was no active participation. Games were played mainly outside in a park, with the exception of board games or crossword puzzles inside the house. Fast forwarding to the present, students are most fortunate to be actively immersed in a fictionalized AV simulation based on a real-life event: the assassination attempt on President Ronald Reagan. Thus was developed the Situation Room Experience (SRE) at the Ronald Reagan and George W. Bush Presidential Libraries that are located, respectively, in Simi Valley CA and at Southern Methodist University in Dallas TX. SenovvA (Sensory Innovation) of Los Angeles did the design/build. Our integrator interviewees are Curtis Kelly, CTS-D, DMC-D, Executive Producer/Chief Designer, and Coty Shipe, Systems Engineer/Chief Engineer on the project. (Additional SenovvA credits include System Application Programmer Lauren Sheridan, Application Engineer Andy Kulhavy and System Integration Technician Wayne Martinez.) Mira Cohen, Director of Education with the Reagan Presidential Library (www.reaganlibrary. gov), offers the client perspective. Full Article Published: February 20, 2017...

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Vista Lounge | Caesar’s Palace, Las Vegas

Las Vegas, NV – Caesar’s Palace recently upgraded several of its lounges and bars including what is now the new Vista Lounge, a unique immersion experience featuring the latest in video technology along with a sophisticated Martin Audio sound system. SenovvA of Los Angeles, San Francisco, New York and Toronto, a design and management group specializing in the entertainment, special event, architectural-construction and media services industries, was tasked with the design and integration of this one of a kind multimedia project. Bill Sage, SenovvA Account Executive for the project, explains, “We worked with the Rockwell Architectural Group in New York and Bergman Walls and Associates in Las Vegas. They came up with this immersion concept for the Vista Lounge that makes you feel like you’re at the top of a skyscraper looking out of the windows down at panoramic skylines of cities like Dubai, New York and Beijing through the use of 4K UHD videos in the windows and LED panels in the lounge’s ceiling. “We had to come up with the video and audio elements to make their vision and intent work,” Sage adds. “We started with 32 NEC monitors projecting the programmed city views from a Watchout video media server that synchronizes and runs the video to all of the different displays with Crestron processing and control. “The videos overlook various cities with real time effects like day to night, building office lights, airplanes, clouds and rain striking and running down the windows. The lounge can also load in content for branded environments and special events when a sponsor wants to buy out the bar. We also put 55 Oracle 8mm LED panels in the center of the lounge ceiling with special glass and effects that are synced to the window content to simulate a large skylight.” Choosing a sound system to complement the video scheme was easy for Sage and Curtis Kelly, Lead for SenovvA’s Systems Design Group, given they share over 20 years of experience with Martin Audio in both the live sound and installation markets. “Vista is supposed to be a relaxed, low-key alternative to some of the more over the top clubs at Caesar’s,” says Bill. “There’s a DJ who plays what I’d call chill-out music that doesn’t overwhelm...

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SenovvA’s 10th Anniversary

SenovvA staff from all over North America gathered to celebrate our historic 10th Anniversary on May 28, 2015 in Los Angeles. In honor of this significant milestone, the entire team welcomed clients, vendors, collaborators and friends to an open house at our newly opened 11,000 sq. ft. headquarters. Originally founded in 2005 by K Lee Harvey, Frank McMinn and Robert Balmet, SenovvA has grown into a team of thirty full-time employees with regional offices in New York, Toronto and San Francisco. Starting with just a few producers at its inception, SenovvA now offers a broad range of production management services to the entertainment, special event, architectural / building, and media service industries. “I am so proud of our team and what we’ve been able to accomplish in the last 10 years,” said CEO, K Lee Harvey, “With our expansion in staff, newly opened regional offices and the addition of our Advanced Development Projects Team, we are well positioned to offer our agile innovations and solution driven production services for more exciting years to come. Many thanks to all of our partners, collaborators and friends who have joined us on this incredible journey.” Here’s a look at our current operating units and some examples of our proud achievements in the last 10 years, all made possible by the talented team that is SenovvA. Production Services Broadcast & Film Leading media networks turn to SenovvA for LED and projection expertise on the most watched televised events throughout the year. Our display work on the Academy Awards broadcast is seen by more than one billion people in 225 countries and territories around the world. Hundreds of millions more see our other televised and streamed events from broadcast and cable networks across every digital platform available. SenovvA’s Production Services Group is headed by Principal Partner & President Frank McMinn. His teams projects have included The Primetime Emmy Awards, Billboard Music Awards, Kids’ Choice Awards, The BET Awards, as well as upfronts for NBC, CNN, ESPN, and the Television Critics Association’s biannual Press Tours. The production services team includes Executive Producer Dave Taylor, Senior Producer Marcus Irwin, Executive Producer Tristan Valencia, Technical Producer Walt De Jong, Producer’s Eric Leverton and Steve Nider, Project Manager’s Joe Sebenius, Robert Ingram, Brian Tracy, Ian Strimple, Daniel White and Andy Kulhavy....

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ShapeShifter Fixtures Shine at EJAF Oscars Party

Each year during Academy Awards week, Hollywood’s A-List comes out to raise millions for Elton John’s AIDS Foundation. For the last 15 years, SenovvA has brought increasingly spectacular productions to the Elton John Foundation’s annual Oscar Viewing Party. Production / Lighting Designer Peter Kyte has designed the show for the last seven years; for this latest event, he utilized High End Systems SHAPESHIFTER C1 and W1 automated fixtures as the main effects lighting fixture for the evening. Joining Kyte on the SenovvA team were programmer Fraser Kerrigan, Master Electrician Sean McGrath and Project Manager Brian Tracy. Executive Producer was Marcus Irwin. Peter explains, “Our parameters with this show are primarily to create something unique, different than our past designs, and to work within the parameters of the temporary structure that we build. We employed a very ‘old school Studio 54’ theme, and when I first saw the SHAPESHIFTERs at LDI, I thought they were very interesting, and would be a great center point for the event. I envisioned a 1970s looking flower effect that would run across the upstage, so I used the SHAPESHIFTERs as the centerpiece of the flower, along with smaller LED fixtures surrounding them. “One of the biggest challenges working in a tent was the weight restriction. We used a new tent company and they were very good about letting us know the actual weight restrictions and keeping us to that number. I couldn’t put a lot in the air, so I used Airstars because they’re light and gave me the ambient light that I needed, and a very small FOH rig just to get the heat on the stage that we needed. The SHAPESHIFTERs were used for all the effect lighting. I had C1s and W1s – they looked great and worked really well. They really helped make our design pop. “We had the C1s as the center of the ‘daisy’ and the W1s were placed lower as sort of a beauty uplight type thing from behind. We spent a lot of time exploring the range of options on the C1s. The W1s were a bonus but we thought they would add a nice divine lighting effect coming down from behind. As we were in the practical moments of setting...

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SenovvA Opens San Francisco Bay Area Office/Warehouse

FOR IMMEDIATE RELEASE: 03/17/15 Contact: Arianna Knapp, Director of Strategy and Communications, AKnapp@SenovvA.com 213.689.6900 x112 SenovvA, Inc. opens facility in San Francisco Los Angeles, CA (March 10, 2015) – SenovvA, Inc. (“SenovvA”), a leading production, design and management group with offices in Los Angeles, New York, and Toronto, today announces the expansion of its operations to include an office and warehouse in San Francisco, California. Through the new location, SenovvA expands its foothold in the North American market to provide services to the Digital Cinema, Theatrical, Broadcast, Industrial/Corporate, and Architectural System Design and Installation sectors. “We have quietly partnered for years with companies in the Bay Area that span all of our business sectors. We continue to expand our scope of services with tech giants like Google, YouTube and Facebook, and we are pleased to make the Bay Area our newest home. “There was a time when SenovvA’s Broadcast clients were dealing with Los Angeles, our theater clients dealt with New York and our systems design and integration clients worked with a team that was spread across the country. As SenovvA enters it’s second decade, we have partnerships from all our markets working with us from all our offices. There is Broadcast work in New York and Las Vegas, there is theater work in Toronto, San Francisco, New York and Los Angeles, and of course the corporate industrial events are happening everywhere. This additional location gives us an even greater agility to serve all our partners.” – SenovvA’s Director of Strategy, Arianna Knapp “This expansion further demonstrates our commitment to provide design and management for technology visionaries as well as theaters, corporate clients, and architects/builders” said Kevin Lee Harvey, CEO of SenovvA, Inc. “We will have a top notch Bay Area team including Bay Area natives Bill Sage (Account Executive Systems Design Group), Scott Kellogg (Business Development), Fred Jacobo (Project Manager) as we open our doors April 15th” Introducing Bill Sage: Bill Sage returned to his beloved Bay Area in 2012, taking on a new role and gaining valuable skills in estimating, contract negotiation and document management for public works and major sporting arena projects. He has applied these skills to major projects including the paging system and tower renovation at San Francisco International Airport’s Terminal 3; Los...

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Sign Language

Walk into any bar, and it’s a safe bet you’ll find at least two things: digital signage and a mirrored wall of booze. The bar at Wolfgang Puck’s Trattoria del Lupo restaurant in Las Vegas is no exception, but it also bucks the stereotypes about what that signage can add to the experience. Tucked inside the Mandalay Bay Resort and Casino, Trattoria del Lupo opened in 1999 and recently completed a major remodel that included adding interactive digital art to the bar in the middle of the restaurant. Four 42in. displays now adorn the top of the bar, but they’re not there to show ballgames or talking heads. Instead, they show streams and balls of light that, thanks to infrared cameras, ebb and flow based on bar patrons’ movements. For example, reaching for a drink can be enough to make the streams move in a way that mimics the breeze of an arm. Interactive art is a rarity in bars and restaurants. So the artwork—titled “TRAILERS_LUPO”—was a test case not only for the Wolfgang Puck Fine Dining Group, which owns 14 other restaurants in cities such as Beverly Hills, Dallas, and London, but for the rest of the industry, too. “It’s something they’re doing to change the way people look at digital signage and digital art,” says Curtis Kelly, who leads the systems design group at SenovvA, the Los Angeles-based integrator on the project. “I really applaud them for it. That’s been so successful that they’re now planning to do more restaurants. We’re getting ready to do another commission.” Behind The Scenes In a way, the Trattoria del Lupo project got its start backstage at the Academy Awards, where SenovvA did the LED wall behind the stage. Digital artist John B. Carpenter was there, as well. “The thing that really impressed me about their work at the awards was the seamless integration of the technology into the stage design and the way they were able to get a non-pixelated image for the audience by using a slight diffuser in front of the wall,” Carpenter says. When Carpenter received the Trattoria del Lupo commission, he asked SenovvA to help execute his vision. One challenge was selecting the right hardware. Although many commercial AV installations now...

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MPC NY & SenovvA Scan Bodies For Fracture.io Installation

MPC Digital teamed up with The One Club via JWT New York to create Fracture.io, an installation experience for The One Show’s after-party at New York’s Bowery Hotel. The installation allowed guests to enter the digital space, taking 3D scans of pose-striking partygoers to generate abstracted, full-body 3D renderings, with technical production and management by SenovvA. Article Published: July 16, 2013...

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SenovvA Expands To Canada

FOR IMMEDIATE RELEASE: 07/15/13 SenovvA Expands to Canada; Hires Dave Crainford as GM Los Angeles, CA (July 15, 2013) – SenovvA, Inc. (“SenovvA”), a leading production and media systems design and management group offering services to the entertainment, special event, architectural and building, and media services industries, today announces the expansion of its operations into Canada through a newly established entity, SenovvA Canada, ULC. Through the new company, SenovvA expands its foothold in the North American market to provide its service offerings to a greater number of clients. “This expansion further demonstrates our commitment to provide groundbreaking productions to not only North American, but also international markets,” said Kevin Lee Harvey, CEO of SenovvA, Inc. “We are also very excited to announce that Dave Crainford has joined SenovvA Canada as General Manager. With such a dedicated professional at the helm, we feel confident in our expansion efforts.” Dave Crainford brings 12 years of experience conceiving, managing, and producing live events ranging from national sales meetings and product launches to high-stakes, multi-city road shows. His vigorous production management experience and ability to adapt to constantly changing deadlines and deliverables, enables him to create and manage events that far exceed his client’s expectations. Throughout his years of producing events, Dave has mastered the ability to develop and execute productions in numerous cities and venues across North America, the Caribbean and Europe. “I am excited to bring the breadth and depth of experience SenovvA brings to all their endeavors to a new market here in Canada,” said Dave Crainford, General Manager of SenovvA Canada. “I look forward to working with the team to elevate the productions we design and manage for our new and existing clients.” About SenovvA SenovvA is a world-class design and management group offering services to the entertainment, special event, architectural and building, and media services industries. Specializing in production solutions, SenovvA provides solution driven services focusing on live production design & management, specialty media systems design and installation, media facility management, and specialty media content design and management. SenovvA has created stunning visual productions and state-of-the-art media systems for a diverse portfolio of clients ranging from the Academy Awards broadcast, the Elton John AIDS Foundation Oscar Party and Mercedes-Benz, to Marquee, Wolfgang Puck and Google, to name a few....

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Reinventing The Academy Awards

The Oscars has always been one of the most interesting gigs you could land– after all, what better platform to demonstrate your technical chops than the most prestigious entertainment/technology awards ceremony there is? Over the years we’ve reported on the video technology used at the Academy Awards– and we’ve seen different mixes of video with traditional staging technology. We’ve seen the venue itself evolve its technology resources with the changing needs of the Oscar production as well as for other live event needs. This year’s Oscar ceremony saw brought some interesting twists to the narrative. Since the venue previously known as the Kodak Theatre – with its 3,400 seats, the theatre has hosted the Oscars since 2002– was rebranded the Dolby Theatre in June 2012, the venue has hosted premieres for the Oscar-nominated films like “Brave” and “Zero Dark Thirty.” It has also hosted Cirque du Soleil productions, and a wide variety of concerts. In preparation for the 2013 Oscars ceremony, Dolby came in and working closely with this year’s Academy Awards producers Craig Zadan and Neil Meron, Oscar telecast director Don Mischer, the film studios, and ABC– made sure everyone was on board for retooling the show to be broadcast in Dolby Surround 5.1, including every movie clip and taped segment. That included mounting 187 new loudspeakers in the theatre. In addition, new for this year, there was a new VIP lounge with a fabric ceiling designed to create the look of a sound wave, a 7.1 channel Surround Sound installation and a 84-inch flat panel display that showed a live feed of the Oscars broadcast. The process actually started last summer with the installation of a Dolby Atmos system, for the release of the movie “Brave” that was the first film to use the system (in fourteen theaters in the U.S. and Canada). “Atmos, at any one time, can have 128 sound objects running,” said Dolby’s David Gray. “Pieces of sound can be placed anywhere in the room. Pieces of sound can be placed anywhere in the room. The Dolby Theatre has so many speakers–187– receiving so many commands, including, for some showings, an array that runs vaulted overhead–that it takes three processors to control them all.” For the 85th Academy Awards...

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“Lucky Guy” New York Times Review

SenovvA as Associate Producer on Nora Ephron‘s “Lucky Guy” at the Broadhurst Theater. Directed by George C. Wolfe & staring two-time Oscar winner Tom Hanks, making his Broadway debut. Read review… Published: April 1, 2013...

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Article: Perot Museum of Nature and Science

SenovvA handling the role of project management, installation & partial design on the Hoglund Foundation Theater in the new Perot Museum of Nature & Science. Dallas TX – The Perot Museum of Nature and Science is 2012′s most significant delivery to the City of Dallas, Texas. Through a joint effort with Real D & SenovvA, MiT was the sole provider of projection, sound, control, and screen systems for the theatre’s 300 seat cinema completed in October 2012. It is one of the most sophisticated digital projection and sound systems available today utilizing the most up to date technology using… Barco 3 chip 4k projection with Internal Media Block Real D’s patented XL 3D Technology Meyer Sound EXP line of powered Cinema Loudspeakers w/ Galileo Processing and Remote Monitoring Other Cinema Peripherals by Doremi, DTS, MiT Crestron Control System interfacing with the Museum’s wider Crestron Digital Media Network System is remotely monitored and serviced by the MiT Network Operations Center This highly custom venue delivers crystal-clear images and striking color through state-of-the-art 4K digital projection and the brightest 3D possible using Real D’s state-of-the-art mastering and 3d projection display technology. Equipped to project both 3-D and 2-D features, the Theater will feature a variety of  content, from educational features and cutting-edge documentaries to experimental independent features. Article Published: October 2012...

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Barco Projection Maps in 3D at Ultra Music Festival

PLSN’s article on Barco teaming up with SenovvA to create the visual centerpiece for the Ultra Music Festival 2012 in Miami. Miami – Barco teamed up with broadcast/event producer SennovA, to create the visual centerpiece for the Ultra Music Festival in Miami. The partners delivered a 3D projection mapping display which covered 29 floors of the Intercontinental Miami Hotel exterior with bold, animated imagery. Four FLM-HD20 and eight FLM R22+ large event projectors were used to create the projection mapping installation on the 15,000 sq. ft. surface. The magnitude of the event demanded a unique, larger-than-life visual spectacle, which was designed and executed by SennovA with Barco projection on board. Because of the multi-dimensional nature of the 15,000 sq. ft. surface, a combination of four FLM-HD20 and eight FLM R22+ large event projectors were used to create the projection mapping installation. “The Ultra project presented production challenges considering the extreme angles of the hotel’s façade,” commented Tristan Valencia, Managing Director of SenovvA’s recently established New York office. “Barco projectors are always the right tool for the job – they’re the only ones that can be positioned on their sides and work flawlessly when projecting at 50 percent or greater angles, which is a must for many of these high-profile, outdoor shows.” Adds Bryan Edens, Producer & Director of Marketing for SenovvA, “Fortunately, with Barco projectors, we don’t have to rein-in our imaginations when designing a dynamic, game-changing show. They can handle anything we can envision, and do so reliably and (with) consistency.” Barco’s large event projectors have been instrumental in delivering high-performance projection for high-profile events, including the Super Bowl 2012 Halftime Show, the Queen’s Diamond Jubilee Concert and Buckingham Palace, and the Nokia Lumia product launch in London. Offering 20,000 lumens light output and a widescreen format, Barco’s large event projectors display consistently high-bright/high-contrast images even in outdoor venues with significant ambient light. They also feature video processing and picture-in-picture capabilities, as well as a sealed optical engine that prevents dust, smoke or other environmental contamination from affecting its image quality. “We are thrilled to join with other creative innovators in this fast-growing field to bring 3D architectural projection mapping to the masses,” said Scott Stremple, Vice President Sales, Projection & Image Processing...

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Italian Press Y-3

SenovvA’s projection mapping work on Y-3 SS13 during New York Fashion Week September 2012 Read article… Published: September 12, 2012  

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German Press Y-3

SenovvA’s projection mapping work on Y-3 SS13 during New York Fashion Week September 2012 “3-D Projektionen in psychedelischen Farben bildeten den grafischen Hintergrund im St. John Center am New Yorker West Side Highway.” Read article… Published: September 11, 2012...

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Glamour Press Y-3

SenovvA’s projection mapping work on Y-3 SS13 during New York Fashion Week September 2012 “At Y3, the geometric backdrop lit up in a kaleidoscope of colors. I could barely take my eyes off the amazing light show to look at the clothes!” See press… Published: September 10, 2012...

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Massive Mapping Installation at Ultra Music Festival 2012

Live Design’s article on SenovvA’s projection mapping installation for Red Bull in downtown Miami’s Bayfront Park for Ultra Music Festival 2012. SenovvA orchestrated a huge projection mapping installation for client Red Bull in downtown Miami’s Bayfront Park during the Ultra Music Festival, resulting in one of the largest and longest running urban projection ever produced in the US. The installation, Red Bull Mind Meld, was projected on the exterior surface of the InterContinental Miami hotel and visible for miles by nearly 200,000 electronic music fans, countless curious residents and visitors, and broadcast worldwide to over a million fans on UMFTV. SenovvA used a setup of two UVA d3 systems, serving blended and converged large-format projectors: four Barco FLM HD20s and eight Barco FLM R22+ projectors. SenovvA and Integrated Visions Productions (IVP) worked with Red Bull to create a proprietary display that would lift both the brand and the festival to stratospheric heights, in both live music and in technology circles. IVP developed more than 30 custom 3D animation modules, integrating cultural and extreme sports footage from the Red Bull content pool into the projections. The SenovvA-produced installation was the canvas for the visual announcement of Madonna’s surprise, and first, appearance on the second day of the festival during the headline set by Avicii. Madonna’s creative team sent logo files for the release of the pop icon’s upcoming album MDNA just days before the performance, the projection of which the content and production teams coordinated precisely to her climactic stage entrance. The installation featured a massive overall surface area of nearly 15,000sq-ft. and covered 29 stories of the hotel. “We don’t see limitations in what we do,” said Bryan A. Edens, producer & director of marketing for SenovvA. “We strive to make the extraordinary possible. The Ultra and Red Bull teams gave us precisely what we needed to produce a dynamic, game-changing installation; the new media version of the Cinema Paradiso guerilla projection scene. We’re coming at you live; wait until you see what we have in store.” Article Published: May 8, 2012...

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Mind Meld Maps Hotel at Ultra Music Festival

PLSN’s article on The Miami InterContinental Hotel’s projection mapping transformation during Ultra Music Festival 2012. MIAMI – The Miami Intercontinental Hotel was transformed into a swirling mix of video projections during Miami’s ULTRA Music Festival March 23-25. Integrated Visions Productions teamed with technical producer SenovvA to produce the massive “Red Bull Mind Meld” video-mapping installation, which covered 29 floors (264 ft. high) of the hotel from sundown to midnight during the three nights of the fest. The 165,000 fans who got down to the sounds of electronic artists Tiesto, Avicii, David Guetta and others at Miami’s Ultra Music Festival March 23-25 did not believe their eyes when they looked to the sky as the “Red Bull Mind Meld” experience transformed the iconic InterContinental Hotel into a sea of video projections in one of the largest-ever USA displays of innovative projection mapping technology. At first, the InterContinental appeared completely normal; the next, (it appeared that) bricks broke free and started tumbling down. Soon the entire facade came visually crumbling to the ground, revealing gyrating, hypnotic line art that throbbed to the techno music blasting at its base. Minutes later, a gyrating psychedelic mural, created by Integrated Visions Productions, painted the side of the building. IVP teamed with technical producer SenovvA, to produce the massive “Red Bull Mind Meld” videomapping installation, which covered 29 floors (264 feet-high) of the Intercontinental Hotel from sundown to midnight the three nights of the Ultra Music Festival (March 23, 24, 25). Integrated Visions Productions produced more than 30 custom 3D animation modules, integrating cultural and extreme sports footage from the Red Bull content pool into the projections. SenovvA, the technical solutions and production company that provided gear for the recent Oscars telecast, managed the projection. “We had access to the complete Red Bull video library, the athletics, extreme sports, base-jumping, snow boarding, all that stuff, and we produced more than 30 original animated loops,” said Brian Blessinger, partner, Integrated Visions Productions.  “We had a good mix of action footage and original party music video content. The Red Bull content was about one-fifth of the total content, the rest abstract visuals and animation that our creative team developed and designed.” The Integrated Visions and SenovvA team played an integral role in...

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SenovvA Executes Massive Projection Mapping Installation at Ultra Music Festival 2012

FOR IMMEDIATE RELEASE: 04/02/12 Miami, FL – March 23 – 25, 2012 – SenovvA, Inc. has executed one of the largest and longest run urban projection mapping installations ever produced in the United States for client Red Bull at the Ultra Music Festival in downtown Miami’s Bayfront Park. The installation, Red Bull Mind Meld (#redbullmindmeld), featured projection on the exterior surface of the InterContinental Miami hotel during headline sets from dusk until midnight on all three nights of the festival. Red Bull branded content, created by Brooklyn, NY based company Integrated Visions Productions (IVP), was visible for miles by nearly 200,000 electronic music fans and countless curious residents and visitors, some of whom watched from boats moored offshore. UMFTV (#umftv) broadcast the festival and installation to more than a million fans worldwide. Passengers arriving and departing Miami International Airport reported being transfixed by the sheer size of the display as they traveled. The Ultra Music Festival is without rival in the electronic dance music world and global festival circuit. It is one of the largest festivals of its kind in the world, with nearly 200,000 fans in full creative regalia, in various states of dress and undress. For three days, legions of festival attendees descended upon downtown Miami, many in hallmark fur boots, seeking a three-day experience with the world’s best and emerging electronic dance music artists. With a lineup including David Guetta, Tiësto, Justice, Skrillex, Afrojack, Laidback Luke, Fatboy Slim, Armin Van Buuren, Bassnectar and more – like a surprise from Madonna herself – the festival sold out fast and continued well into the night. This created the perfect canvas for a gigantic, visually stimulating and subtly branded projection mapping installation. Senovva and IVP worked with Red Bull to create a proprietary display that would lift both the brand and the festival to stratospheric heights, in both live music and in technology circles. SenovvA leveraged its world-renowned technical and creative expertise in production design and management to produce the unprecedented Red Bull Mind Meld projection mapped installation. IVP developed more than 30 custom 3D animation modules, integrating cultural and extreme sports footage from the Red Bull content pool into the projections. The SenovvA produced installation was the canvas for the visual announcement of Madonna’s...

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Target Debuts Jason Wu Collection w/ Full-Scale Parisian Street Scene

SenovvA handled the projection mapping  and content management for the Jason Wu for Target Launch Party in New York City. NEW YORK – A clean white color palette may have dominated the look of the Jason Wu for Target preview event on Thursday night, but the design was far from simple. Looking to incorporate the designer’s inspiration for the clothing line, Milu—the collection’s feline mascot featured in the commercials—and its own stylish sensibility, the retail giant remodeled Skylight SoHo into a Parisian street scene with hand-painted wall illustrations, animated video projections mapped to three-dimensional façades, and window boxes overflowing with white roses. The experiential concept touched everything, extending from an entrance sign that read “bienvenue” and the tree-lined boulevard-like set up in the hallway to the seating area set inside a café and a boutique-style space that housed the night’s shop. To pull off the event, perhaps its most visual launch yet, the marketer collaborated with Wu and brought in production outfit Extra! Extra!. “Jason’s inspiration for the collection is an American girl in Paris, and we wanted to make sure we infused that concept into the event,” said Joshua Carter, a spokesman for Target. “The idea was really to bring a touch of Paris in a way that was enchanting, not just in the decor but in the vibe. Jason was definitely involved in the creative elements and really provided insight and input on things that helped reflect the collection. Our team worked hand in hand with him from the concept to the styling to the musical talent to make sure that we embodied that spirit.” Focused on creating what Carter described as a “feminine and whimsical” version of Paris, the venue was divided into three separate, but interconnected environments, each inspired by places you might find on a French street. The main room, which was modeled after a classic town square and held a theatrical stage and bookstore, stood between two fully enclosed sections—a boutique-style shopping area and café-like seating space. The open-plan shop, which had an exterior marked by semicircular awnings and full-length windows, was dressed with white props, contrasting the bright colors of the collection. The café was equally as clean, embellished with white furnishings and antique mirrors. To add a...

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DUMBO Arts Festival 2011 Recap

SenovvA’s own Tristan Valencia talks about the projection mapping installation of “As Above, So Below” at DUMBO Arts Festival 2011. Read interview… Published: October 3, 2011...

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SenovvA Unveils Production Design Studio & Office in NY

FOR IMMEDIATE RELEASE: 09/01/11 Production design and management group SenovvA launches their New York office and production pre-visualization studio in the arts community of DUMBO Brooklyn. New York City – September 23, 2011 – Production design and management guru SenovvA, open their new office and production design studio at 45 Main Street, Suite 529, Brooklyn, NY 11201. This facility will support SenovvA clientele in the East Coast and New York City markets and provide theatrical, architectural, corporate and special events designers with a design and programming facility capable of 3D stage and lighting design, as well as motion graphics and 3D programming for multiple video server platforms. The facility will also house SenovvA’s East Coast administrative operations. The opening of the studio coincides with SenovvA’s co-production and support of the “Immersive Surfaces” project at the DUMBO Arts Festival 2011. SenovvA will host an open house for designers and industry technical people throughout the weekend, while supporting the “Immersive Surfaces” projection project on the Manhattan Bridge anchorage and tunnels. SenovvA will also host technology demos of major pre-visualization packages and video server systems throughout the weekend, featuring artists from the “Immersive Surfaces” project, as well as top designers from theatrical, corporate AV and architectural projection fields. For more information on the Immersive Surfaces project at the DUMBO Arts Festival For information on DUMBO Arts Festival 2011 For a schedule of SenovvA events at DUMBO Arts Festival 2011  ...

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SenovvA Supports Immersive Surfaces At DUMBO Arts 2011

FOR IMMEDIATE RELEASE: 09/01/11 Production design and management group SenovvA provides technical direction and support to New York’s finest projection artists at DUMBO Arts Festival 2011. New York City – September 23, 2011 – Production design and management guru SenovvA, lend their support and expertise to creating a unique set of projection driven multimedia environments designed by the “Immersive Surfaces” project, a collaborative group of artists, production designers and technical gurus led by the Leo Kuelbs Collection, Light Harvest Studio’s, Elysium Media and the NYC DOT. This year’s DUMBO Arts Festival features an expanded projection environment installation encompassing the anchorages, tunnels and nearby buildings of the Manhattan Bridge. These installations create environments and visions, unique to the individual artists involved, as well as a creative and technical team put forward by “Immersive Surfaces” and SenovvA. These installations will reflect the latest in 3D mapping, video graphics and performance video server technologies. SenovvA brings global expertise from the broadcast, theatrical, corporate, special events, content design and management fields, to this unique New York based visual experience. The collaboration between SenovvA and “Immersive Services” pushes New York forward on artistic and visual trends happening worldwide, while focusing on New York’s artistic talent and leadership. The joint goal is to make public art renewable and accessible to more people, while embracing the new techniques and technologies. The collaboration will also result in a technical panel discussion regarding the technology and the visual arts in public spaces. In a rare “behind the scenes” look at the process, SenovvA will host artist demos and technique reviews in SenovvA’s new production design and pre-visualization studio, located in the heart of the DUMBO Arts community. For more information on the Immersive Surfaces project at the Dumbo Arts Festival For information on DUMBO Arts Festival 2011 For a schedule of SenovvA events at DUMBO Arts Festival 2011...

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The Oscars: Multiple Layers of Images

LiveDesign’s article on SenovvA’s projection design on the 2011 Academy Awards. The 2011 Academy Awards, broadcast live from Hollywood’s Kodak Theatre on February 27 on ABC, saw the Oscars presented on a set designed with multiple layers of visual imagery. “Production designer Steve Bass wanted many different layers of projected images,” says Dave Taylor of SenovvA, who designed the large projection rig. “We projected on round portals, a massive 43’ Stewart Filmscreen cyc, a main screen, and translucent panels with Clearview film, referred to as the glass panels.” Two 9×16’ traveling screens tracked with the images via real-time feedback to the Green Hippo Hippotizer media servers from the PRG automated winch system. “There were special sensors on the winches to read the data,” adds Taylor. “That kind of automation was new for the Oscars and worked seamlessly.” The projectors for the traveling screens were 8 Barco FLM HD20s, in four sets of two, creating 16×9’ pictures overlapped at the ends and aligned to cover the width of the stage where the screens traveled. The 30′-wide main screen used a motion-tracking system and 6 Barco FLM R22+ projectors doing a two-segment vertical blend, similar to the traveling screens. With 34 Hippos in the rig and 53 distinct feeds, programmed by Jason Rudolph and controlled via an MA Lighting grandMA console. “We’d used Hippos on the Oscars before but this was the first time there was a whole Hippo department as they needed more management and I had my hands full with 73 projectors. A new personal record for me,” adds Taylor. In addition to the Hippo feeds, there were also six other direct content feeds to various displays. Images on the portals, each of the four arches over the stage, were projected via 10 Christie HD10K-M
units placed in an arc. To add to the challenge of lighting the large cyc, the orchestra was behind the cyc so four Barco FLM HD20
projectors were hung very high, or 34’ in the air shooting at 20° (mounted on a 20° projection platform). “The challenge was how to project on the cyc with an orchestra four feet behind it and not see the conductor,” says Taylor. To project on the glass panels, which also tracked motion, 12 Barco FLM R22+...

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2011 Oscar Projections

LiveDesign’s article on Dave Taylor‘s projection rig design for the 2011 Academy Awards. Read article… Published: March 3, 2011...

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American Idiot News/Reviews

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American Idiot New York Times Review

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Los Angeles-based Production Company SenovvA, Inc. acquires Avatar Media Design LLC.

Los Angeles, CA – February 11, 2010 – SenovvA, the leading broadcast, theatrical and corporate events production company in Los Angeles, has acquired Avatar Media Design, a long standing strategic partner whose focus has been on production design, media content development, and production management. According to Avatar founder P. Michael Anderson, “Our merger is a no brainer.  We had become more than strategic partners; we were operationally symbiotic.  It only made sense for us, and our clientele, that we become one unified operation.”  Anderson, and his talented team of media designers and show managers round out SenovvA’s industry-leading staff of technical experts and client-focused account executives. Avatar’s addition to SenovvA completes a creative design team whose projects have run the gamut of corporate event design and management to specialty architectural projection and display media creation.  Joint projects have already yielded success in the automotive, broadcast, Broadway staging, and digital signage markets. SenovvA founder K Lee Harvey said, “We have been partnering with Avatar as our creative wing for some time, and this acquisition gives SenovvA the ability to offer our clients a host of creative design and media based services unparalleled in our industry.” For more information on the production design capabilities, management services and expertise SenovvA can offer, please explore our website, or contact us at 213.689.6900....

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Catch Me If You Can: LED Walls on the Fly

Inside Theatre’s December issue features an article about the impressive LED walls SenovvA provided for Seattle’s Fifth Avenue Theater presentation of Catch Me If You Can. Read article.

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The Rockwell Group Catch Me If You Can Premiere

Los Angeles based production company SenovvA has partnered with
Tony Award nominated designer and architect David Rockwell to bring new LED technology to the world premiere of the new musical Catch Me if You Can.

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Mindful of the Recession, Planners Open Doors to New Vendors

“There are vendors I probably won’t [ever] switch—I’ll probably never go away from SenovvA because the services it provides are such a crucial part of the night, which is based on a live telecast, so it’s got to be perfect. Read article

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SenovvA Announces New Members of its Expanded Board

Los Angeles, CA – December 10, 2008 – SenovvA, a leading provider of innovative video display solutions based in Los Angeles, announced today that it has appointed three experienced industry leaders to its Board of Directors. As a result of continued growth, SenovvA has expanded its Board to seven members. The new members joining the Board are: Kathy Lombard, Esq., Law Offices of Kathy M. Lombard Jon Kimbell, Artistic Director Emeritus, North Shore Music Theatre Ted Kroeber, entrepreneur and independent film maker “We are very excited to have these three individuals on our Board,” said SenovvAʼs president, Mark D. West. “Each contributes industry and business knowledge that is invaluable to us. Their contributions will enable our team to build on the success we have achieved in our first three years of business.” Ms. Lombard has been a solo practitioner for ten years, specializing in television, music and musical theatre. She has performed legal services in connection with programming for USA, NBC, PBS, Fox, MTV Tr3s and Twentieth Century Fox Home Entertainment. She is legal counsel to several companies specializing in live events and musical theatre. Ms. Lombard currently provides legal production counsel to McCoy Rigby Entertainment, executive producers of the national tours of Jesus Christ Superstar staring Carl Anderson, Peter Pan starring Cathy Rigby, Camelot starring Lou Diamond Phillips and the national tour of Happy Days. Mr. Kimbell has received the Elliot Norton Award and the New England Theatre Conference Award for Outstanding Achievement in The American Theatre, Salem State Collegeʼs Lifetime Achievement Award, and the Moss Hart Award for his musical adaptation of A Christmas Carol. In 2006, Mr. Kimbell accepted the Kenneth A MacDonald Award for Theatre Excellence presented by the Independent Reviewers of New England, and the Town of Danvers honored him with the 2007 Drum Major of Justice Award for his leadership in promoting tolerance. Mr. Kimbell has been involved in the development of 60 new musicals and premieres. Active in the theater community, Mr. Kimbell currently serves on the Board of the National Music Theatre Network, concentrating on the New York Music Theatre Festival. For the past 25 years, he was president and treasurer of the Council of Stock Theaters, and has served as a panelist and evaluator for...

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SenovvA Utilizes WinVision for Scream Awards 2008

Los Angeles, CA – October 24, 2008 – SenovvA, a leading provider of innovative video display solutions based in Los Angeles, announced its use of the newly-available WinVision LED display system at the Spike TV “Scream Awards,” broadcast on Tuesday, October 21, 2008. WinVision is a “see thru” LED screen, and provides an innovative solution for any stage, event or production. Frank McMinn, head of staging services for SenovvA, said, “We chose WinVision because of its ease of set-up, light-weight design, and minimal thermal issues.” SenovvA utilized WinVision panels for two on-stage display walls as well as in the “Skull Island” floor where the panels were mounted below a Lexan top. SenovvA also installed a Stewart Aeroview 100 screen on the main stage, 23ʼ x 40ʼ6”. “The main screen was almost as wide as the Greek Theatre proscenium opening, “ said Dave Taylor, lead projectionist. SenovvA had to create a path to get talent and set pieces on and off stage during the show. Taylor continued, “We designed a rig with box truss to surround the entire screen so it could cantilever back like a garage door. A very big garage door!” Several set pieces were also visually animated through use of Barco i6XP LED panels. SenovvA installed 24 panels in the “Spike” to provide background visual effects from the stage floor up to the crosspiece of the spike. Brett Ostro, Associate Producer, said, “The show looked fabulous! SenovvA did their homework, and I was very happy with the final product.”...

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SenovvA Stands Up To Cancer

Los Angeles, CA – October 17, 2008 – SenovvA, a leading provider of innovative video display solutions based in Los Angeles, revealed the technology behind the massive LED displays used on stage during the “Stand Up To Cancer” fundraising special, broadcast nationwide by ABC, CBS and NBC on September 5, 2008. SenovvA provided 488 Barco i6XP panels, configured into two large display walls. The main LED wall was 13 panels tall by 27 panels wide (19’3″ x 39’6″) and the downstage LED wall was 13 panels tall by 10 panels wide (19’3′ x 14’6″). A continuous image was presented across the two wall sections using three Barco DX700 Processors. “This is the largest LED wall that has been installed in the Kodak Theatre to date,” said Frank McMinn, executive in charge of staging services for SenovvA. In addition to the LED display walls, SenovvA provided six DPI 28SX projectors, and four Barco FLM HD18 projectors, as well as custom Stewart Film Screens for downstage, house, and front high-definition projection screens. McMinn has a personal connection with cancer; prostate cancer took the life of his father three years ago. “When [Producer] Michael Seligman asked me to be involved with the broadcast, I felt it would be a great way for SenovvA to support this important cause.” SenovvA donated the entire LED package for the event, worth over $270,000. About SenovvA, Inc. SenovvA provides video, audio, lighting and staging equipment for broadcast, theatrical, and corporate/industrial events and meetings throughout the world. Our master technicians “do what it takes” to get the job done....

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Elton John Party Assumes Oscar Night’s Top Slot

Sir Elton John and David Furnish hosted the foundation’s 16th annual party at the Pacific Design Center, with Chopard and VH1 cosponsoring. Read article

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