FOR IMMEDIATE RELEASE: 09/01/11
Production design and management group SenovvA launches their New York office and production pre-visualization studio in the arts community of DUMBO Brooklyn.
(more…)
Production design and management group SenovvA launches their New York office and production pre-visualization studio in the arts community of DUMBO Brooklyn.
(more…)
FOR IMMEDIATE RELEASE: 09/01/11
Production design and management group SenovvA provides technical direction and support to New York’s finest projection artists at DUMBO Arts Festival 2011.
NEW YORK CITY SEPTEMBER 23, 2011.
Production design and management guru SenovvA, lend their support and expertise to creating a unique set of projection driven multimedia environments designed by the “Immersive Surfaces” project, a collaborative group of artists, production designers and technical gurus led by the Leo Kuelbs Collection, Light Harvest Studio’s, Elysium Media and the NYC DOT.
This year’s DUMBO Arts Festival features an expanded projection environment installation encompassing the anchorages, tunnels and nearby buildings of the Manhattan Bridge. These installations create environments and visions, unique to the individual artists involved, as well as a creative and technical team put forward by “Immersive Surfaces” and SenovvA. These installations will reflect the latest in 3D mapping, video graphics and performance video server technologies.
SenovvA brings global expertise from the broadcast, theatrical, corporate, special events, content design and management fields, to this unique New York based visual experience. The collaboration between SenovvA and “Immersive Services” pushes New York forward on artistic and visual trends happening worldwide, while focusing on New York’s artistic talent and leadership. The joint goal is to make public art renewable and accessible to more people, while embracing the new techniques and technologies. The collaboration will also result in a technical panel discussion regarding the technology and the visual arts in public spaces. In a rare “behind the scenes” look at the process, SenovvA will host artist demos and technique reviews in SenovvA’s new production design and pre-visualization studio, located in the heart of the DUMBO Arts community.
For more information on the Immersive Surfaces project at the Dumbo Arts Festival
For information on DUMBO Arts Festival 2011
For a schedule of SenovvA events at DUMBO Arts Festival 2011
For more detailed information about SenovvA’s activities and open house throughout the weekend contact Tristan Valencia at tvalencia@senovva.com

“It looks like Rolling Stone agrees with the New York Times (for once!), another excellent review for American Idiot.”
American Idiot News & Reviews. Go to Website.
Please check out the review of American Idiot in the NY Times. Read article.
Desigual (Spanish): It’s not the same.
SenovvA definitely fits that statement. We are unlike any other production company in the industry.
It should come as no surprise that Desigual has chosen to partner with SenovvA not only for all its live event production needs, but for the retail installations in all of its US retail locations. SenovvA has been hired to provide installation services for all audio and video elements in each retail store in the US. This includes multi-speaker audio systems and the requisite hardware for audio playback and distribution, as well as a 6mm LED wall in every location. Keep an eye out for a store near you!
In these video clips, you’ll see SenovvA’s production of the Desigual Booth @ Spring Coterie in NY. The show took place at the Javits Center. SenovvA provided lighting, audio and a 8′H x 20′ W WinVision 1875 LED wall. SenovvA is also lined up to do Magic Fall 2010 and Coterie Fall 2010 with Desigual. Additionally we’ll be producing their first large scale runway show before years end…
February 11, 2010 – Los Angeles, CA – SenovvA, the leading broadcast, theatrical and corporate events production company in Los Angeles, has acquired Avatar Media Design, a long standing strategic partner whose focus has been on production design, media content development, and production management.
According to Avatar founder P. Michael Anderson, “Our merger is a no brainer. We had become more than strategic partners; we were operationally symbiotic. It only made sense for us, and our clientele, that we become one unified operation.” Anderson, and his talented team of media designers and show managers round out SenovvA’s industry-leading staff of technical experts and client-focused account executives.
Avatar’s addition to SenovvA completes a creative design team whose projects have run the gamut of corporate event design and management to specialty architectural projection and display media creation. Joint projects have already yielded success in the automotive, broadcast, Broadway staging, and digital signage markets. SenovvA founder K Lee Harvey said, “We have been partnering with Avatar as our creative wing for some time, and this acquisition gives SenovvA the ability to offer our clients a host of creative design and media based services unparalleled in our industry.”
For more information on the production design capabilities, management services and expertise SenovvA can offer, please explore our newly redesigned website, or contact us at +1 (213) 689-6900.

Inside Theatre’s December issue features an article about the impressive LED walls SenovvA provided for Seattle’s Fifth Avenue Theater presentation of Catch Me If You Can. Read article.
SEATTLE, WA — Los Angeles based production company SenovvA has partnered with
Tony Award nominated designer and architect David Rockwell to bring new LED
technology to the world premiere of the new musical Catch Me if You Can at Seattle’s
5th Avenue Theatre. The two entities first collaborated on designs for this year’s 81st
Annual Academy Awards.
When designing the scenic elements for Catch Me if You Can, Rockwell decided
that high definition LED screens would most effectively realize his artistic vision.
SennovA, a full-service television, film and event production company, worked with
Rockwell to create new technology of a size and scope which has never before been
seen in a Broadway musical. Several different products, some of which are still in the
manufacturing stage, were tested in order to bring the same high definition quality seen
at the Oscars to Catch Me if You Can. Ultimately, the solution was found with Barco
i6XP 6 mm LED panels and i10 10 mm LED panels. SenovvA is providing 435 panels
of the i6XP and 416 panels of the i10. Associate Projections Designer Bob Bonial and
his creative team have been working in conjunction with Rockwell and SenovvA to
create content for both screens.
In addition to their technical work on Catch Me if You Can, SenovvA is a proud
producing sponsor of the Seattle engagement. This commitment demonstrates SenovvA’s support for the amazing work that is happening in regional theaters across
the country while allowing the California based production solutions company to realize
their goal of producing on Broadway. Similarly, SenovvA will lend their expertise to
Berkely Reperatory’s upcoming world premiere production of Green Day’s
American Idiot, based on the multi-platinum album of the same name.
Catch Me If You Can is the unbelievable, but true, story of Frank Abagnale, Jr., a
sexy young con artist who successfully impersonated a doctor, lawyer and Pan Am pilot,
all before he was 21. Carl Hanratty, a middle-aged, bored FBI agent, finds new purpose
in life when he is assigned to catch this charming swindler, whose check-forging skills
have netted him more than $2.8 million. The battle of wills intensifies as the two men
become curious about one another and each begins to question the purpose of his own
life. With a score invoking the jazzy, swinging ’60s jet-set culture, the game of cat and
mouse has never been so stylish.
Catch Me if You Can boasts a book by four-time Tony Award-winner Terrence
McNally, who joins forces with the collaborative team behind the hit musical
Hairspray, including five-time Tony Award-winning director Jack O’Brien, Tony
Award-winning choreographer Jerry Mitchell and the Tony Award-winning
composing team of Marc Shaiman (music & lyrics) and Scott Wittman (lyrics).
Performances begin at Seattle’s 5th Avenue Theatre on Tuesday, July 28, 2009 and
continue through Sunday, August 16, 2009.
Please visit www.5thavenue.org for more information on Catch Me if You Can.
BIOGRAPHIES
About SenovvA
SenovvA is a production solutions company which provides innovative video, audio, lighting and staging equipment, technical services and production management for broadcast, theatrical and corporate/industrial events and meetings throughout the world. SenovvA consistently delivers for events such as The Academy Awards broadcast, the Elton John AIDS Foundation Oscar Party, the FORTUNE Most Powerful Women Summit, Mercedes Benz USA LA Auto Show and Ellen DeGeneres’ “Really Big Show.” Our master technicians “do what it takes” to get the job done year after year. For more information, please visit www.SenovvA.com.
About Seattle’s 5th Avenue Theater
Since 1926, the magnificent 5th Avenue Theatre has captivated audiences with music, drama and laughter. In the early days, people eagerly lined up for first-class vaudeville shows, featuring top entertainers. The theatre later transformed itself into a popular movie palace. The 5th fell on hard times in the late 70’s—but fortunately, was saved from a wrecking ball by a visionary group of businesses and community leaders. Following a spectacular $2.6-million renovation, the theatre re-opened in 1980, more beautiful than ever. Today, we proudly produce top-quality musical revivals, premieres of bound-for-Broadway shows, and present touring Broadway musicals. We also host a variety of special events, and offer a number of education and outreach programs to school-age children and adults.
About the Rockwell Group
Rockwell Group is an award winning, cross-disciplinary architecture and design practice. Based in New York City with offices in Madrid and Dubai. David Rockwell and his 150-person firm focus on a diverse array of projects that range from hotels to hospitals, restaurants to airport terminals and Broadway set designs to consumer products.
“There are vendors I probably won’t [ever] switch—I’ll probably never go away from SenovvA because the services it provides are such a crucial part of the night, which is based on a live telecast, so it’s got to be perfect. Read article
Los Angeles, CA — December 10, 2008 — SenovvA, a leading provider of innovative
video display solutions based in Los Angeles, announced today that it has appointed
three experienced industry leaders to its Board of Directors.
As a result of continued growth, SenovvA has expanded its Board to seven members.
The new members joining the Board are:
“We are very excited to have these three individuals on our Board,” said SenovvAʼs
president, Mark D. West. “Each contributes industry and business knowledge that is
invaluable to us. Their contributions will enable our team to build on the success we
have achieved in our first three years of business.”
Ms. Lombard has been a solo practitioner for ten years, specializing in television, music
and musical theatre. She has performed legal services in connection with programming
for USA, NBC, PBS, Fox, MTV Tr3s and Twentieth Century Fox Home Entertainment.
She is legal counsel to several companies specializing in live events and musical
theatre.
Ms. Lombard currently provides legal production counsel to McCoy Rigby Entertainment,
executive producers of the national tours of Jesus Christ Superstar staring Carl
Anderson, Peter Pan starring Cathy Rigby, Camelot starring Lou Diamond Phillips and
the national tour of Happy Days.
Mr. Kimbell has received the Elliot Norton Award and the New England Theatre
Conference Award for Outstanding Achievement in The American Theatre, Salem State
Collegeʼs Lifetime Achievement Award, and the Moss Hart Award for his musical
adaptation of A Christmas Carol. In 2006, Mr. Kimbell accepted the Kenneth A
MacDonald Award for Theatre Excellence presented by the Independent Reviewers of
New England, and the Town of Danvers honored him with the 2007 Drum Major of
Justice Award for his leadership in promoting tolerance.
Mr. Kimbell has been involved in the development of 60 new musicals and premieres.
Active in the theater community, Mr. Kimbell currently serves on the Board of the
National Music Theatre Network, concentrating on the New York Music Theatre Festival.
For the past 25 years, he was president and treasurer of the Council of Stock Theaters,
and has served as a panelist and evaluator for the National Endowment for the Arts, the
New Hampshire Commission on the Arts, the Massachusetts Cultural Council, the
Maine State Council on the Arts and Humanities, the Ohio Arts Council, and the Cultural
Arts Council of Houston.
Mr. Kroeber produced the feature film American Gun, distributed by IFC Films and
Pathe International, through his company Kish Productions. With co-writer/director Aric
Avelino, he assembled a cast that includes Academy Award winners Marcia Gay
Harden and Forest Whitaker, as well as Donald Sutherland. The film was nominated for
three Independent Spirit Awards, including a nomination for Kroeber for Best Feature of
2006. His next project was Four Sheets to the Wind, directed by Annenberg Fellow and
NHK Finalist Sterlin Harjo, which debuted in the Dramatic Competition of the 2007
Sundance Film Festival, and garnered a Special Jury Prize for Acting.
In current release is the genre thriller Splinter, the feature debut of Toby Wilkins,
distributed by Magnet Releasing and ContentFilm International. Splinter won six awards at the Screamfest Horror Film Festival 2008 including Best Picture.
A producer of nine short films, Kroeber worked for Jerry Bruckheimer Films, Marty Katz
Productions, and Paramount Pictures at Cruise/Wagner Productions. He has worked on
commercials, shorts, and features as a first assistant director, production manager, and
line producer. Additionally, Kroeber has helped produce live events for clients including
the Elton John AIDS Foundation and DreamWorks.
Los Angeles, CA — October 24, 2008 — SenovvA, a leading provider of innovative video
display solutions based in Los Angeles, announced its use of the newly-available
WinVision LED display system at the Spike TV “Scream Awards,” broadcast on
Tuesday, October 21, 2008.
WinVision is a “see thru” LED screen, and provides an innovative solution for any stage,
event or production. Frank McMinn, head of staging services for SenovvA, said, “We
chose WinVision because of its ease of set-up, light-weight design, and minimal thermal
issues.” SenovvA utilized WinVision panels for two on-stage display walls as well as in
the “Skull Island” floor where the panels were mounted below a Lexan top.
SenovvA also installed a Stewart Aeroview 100 screen on the main stage, 23ʼ x 40ʼ6”.
“The main screen was almost as wide as the Greek Theatre proscenium opening, “ said
Dave Taylor, lead projectionist. SenovvA had to create a path to get talent and set
pieces on and off stage during the show. Taylor continued, “We designed a rig with box
truss to surround the entire screen so it could cantilever back like a garage door. A very
big garage door!”
Several set pieces were also visually animated through use of Barco i6XP LED panels.
SenovvA installed 24 panels in the “Spike” to provide background visual effects from the
stage floor up to the crosspiece of the spike.
Brett Ostro, Associate Producer, said, “The show looked fabulous! SenovvA did their
homework, and I was very happy with the final product.”
Los Angeles, CA October 17, 2008 — SenovvA, a leading provider of innovative video
display solutions based in Los Angeles, revealed the technology behind the massive
LED displays used on stage during the “Stand Up To Cancer” fundraising special,
broadcast nationwide by ABC, CBS and NBC on September 5, 2008.
SenovvA provided 488 Barco i6XP panels, configured into two large display walls. The
main LED wall was 13 panels tall by 27 panels wide (19′3″ x 39′6″) and the downstage
LED wall was 13 panels tall by 10 panels wide (19′3′ x 14′6″). A continuous image was
presented across the two wall sections using three Barco DX700 Processors. “This is
the largest LED wall that has been installed in the Kodak Theatre to date,” said Frank
McMinn, executive in charge of staging services for SenovvA.
In addition to the LED display walls, SenovvA provided six DPI 28SX projectors, and
four Barco FLM HD18 projectors, as well as custom Stewart Film Screens for
downstage, house, and front high-definition projection screens.
McMinn has a personal connection with cancer; prostate cancer took the life of his
father three years ago. “When [Producer] Michael Seligman asked me to be involved
with the broadcast, I felt it would be a great way for SenovvA to support this important
cause.” SenovvA donated the entire LED package for the event, worth over $270,000.
“We are proud to be able to support the work of organizations such as ʻStand Up To
Cancerʼ,” said Mark West, President of SenovvA. West continued, “Events like this
broadcast, where we have the opportunity to be innovative with our technology to
deliver a message, are what itʼs all about for us.”
About SenovvA, Inc.
SenovvA provides video, audio, lighting and staging equipment for broadcast, theatrical,
and corporate/industrial events and meetings throughout the world. Our master
technicians “do what it takes” to get the job done.
The Art Directors Guild (ADG) tonight announced winners of its Excellence in 2007 Production Design Awards in eight categories of film, television and commercials during black-tie ceremonies from the International Ballroom of the Beverly Hilton Hotel in Beverly Hills. Read article
LA Stage Alliance, founded in 1975, is dedicated to building awareness, appreciation and support for the performing arts in Greater Los Angeles. SenovvaA is a proud sponsor. See the program (pdf).