SenovvA | Advanced Development Projects (ADP)


Who is the SenovvA Advanced Development Projects Group?

The SenovvA Advanced Project Development Group (ADP) was created to be both SenovvA's research and development group, as well as the special team who respond to the most demanding and "special" projects we encounter.  SenovvA ADP proudly hails the influence and motives of special development groups and Skunkworks ™ groups before them, while adopting and adapting their workflows and best practices.  These are the projects that develop new service and product lines for SenovvA's innovative production and creative services, as well as the place we work on the projects we can't reveal or discuss in open marketing and media channels. To visit the SenovvA ADP website is to be given special "guest access" to the behind the scenes workflows and methods of SenovvA's best and brightest technical and creative talent. What is represented there is a large cross-section of the behind-the-scenes workflow, products, and deliverables that SenovvA’s craftspeople develop every day.

What does a "SenovvA Skunk" look like?

To earn their "skunk stripes" the ADP team members must be masters of several different technical, creative, and allied tradecraft skill sets, and must be able to work and function in many different sectors from entertainment, to creative content, media systems, to architectural and building disciplines. They must be technical designers, expert technical operators, project managers, content creators, and producers.  They must successfully complete a number of live real-world projects where they fulfill ALL those roles in a team culture environment. Lastly, they have to commit to maintaining several skillsets at a master level at all times, and to create, train, and drill on new techniques and procedures at all times. They aren’t just the best technical specialists, these are multidisciplinary experts, and these are people who have taken their skills and experience to the next level across multiple disciplines and industries.

Where would you find a "SenovvA Skunk?"

SenovvA ADP team members are most often on contract assignment to, and within, projects by some of the most prominent design agencies, architectural firms, property development groups, and experiential entertainment companies. They provide consultation, design engineering, project management, and training to partner organizations, often while embedded directly with those partners. They are often tasked to provide "red team" services for vetting and auditing other parties design and engineering projects.  You will also find them behind training and development of up and coming production industry staff, as well as involved in school-age technology training, education simulation design, and futurist organizations.

How does a "SenovvA Skunk" Think?



Some Recent SenovvA | Advanced Development Projects Public Rollouts

Oblong / Greenspring Event

Oblong / Greenspring Event

SenovvA was first introduced in 2015 to Oblong’s Mezzanine Infopresence System, a dynamic, multi-surface, visual collaboration platform that immerses users in live video, presentations, applications and much more. SenovvA quickly recognized an opportunity to push this multi-screen, collaborative, data-sharing platform beyond its original boardroom design and into a live show environment. With Oblong’s approval and support, SenovvA co-developed and engineered a robust solution to the existing Mezzanine platform. Watch Teaser SenovvA’s Experiential Designer, Curtis Kelly, engineered and produced the SenovvA Mezzanine Live Stage Deck, a custom-built Biljax deck that integrates Mezzanine’s emitter and user interface system from the deck surface that the presenter stands on. Oblong leveraged SenovvA’s expertise to showcase the new technology for Greenspring Associates Annual Meeting on February 10, 2017 held at Montage Deer Valley in Park City, UT. “The Mezzanine Live Stage Deck was featured during Oblong’s CEO John Underkoffler’s presentation,” Curtis said. “That was the first time Oblong’s Mezzanine was activated in a live show environment.” Ensuring the Mezzanine Infopresence System and SenovvA’s Mezzanine Live Stage Deck were flawlessly featured was Kelly’s primary objective. SenovvA executed all phases of the production including event design, production management, and logistics. The show was implemented off of 425’ of ModTruss with content delivered onto five Stumpfl 6’x10’x8” (FP) screens via SenovvA’s custom signal processing/distribution system using Panasonic PT-RZ970 Laser Projectors with ultra short throw lenses. SenovvA collaborated with Lights Up Productions to design and illuminate the event space. SenovvA’s Project Manager Vince Pecchi said, “Our approach was to enhance the overall production value through lighting in order to elevate the Mezzanine Infopresence System presentation.” Curtis Kelly stated, “Oblong sought to showcase these recent innovations into other realms of presentation technology for Greenspring Associates and their partners. They made it clear from the beginning that SenovvA had to be involved in all aspects of the event from design/development of the new technology through project management and even down to the show execution itself.” SenovvA once again validates its translated technology, expertise and collaboration with their highly diverse projects and clientele in producing marquee experiences. Greenspring Associates Director of Events Hanly Heubeck stated, “Everyone has agreed this was hands down the best Annual Meeting ever! Your team was fantastic and you truly are the best at what you do.” SenovvA / Oblong Team (L to R):  Curtis Kelly, Walt De Jong, Tristan Valencia, Vince Pecchi, Ben Urrea, Josh Carroll, Cody Smallwood & Geordan Massey...

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