Flexibility

"Days before the broadcast of the 2009 Academy Awards, we were contacted by the Elton John AIDS Foundation. They had decided that they wanted to auction off the Harvey Milk soapbox prop being used in the opening production number. Luckily, SenovvA was working on both projects so we set our team into action. As soon as the soapbox was offstage, we whisked it away to the Foundation's Oscar event. Forty minutes after it arrived, the soapbox was auctioned off for over $20,000."

Technology

"The main objective of the SenovvA design team was to break the mold of previous telecasts and offer the '09 Oscar audience a new and more intimate presentation. We provided detailed templates for the graphics designers to ensure a smooth transition from drawing board to stage. Working closely with the production design team, we engineered large high-resolution LED towers, rigged from a curved overhead track, that would seamlessly split from one large screen into 5 separate and very mobile screens, allowing the Best Actor and Actress categories to become a dazzling display of technical wizardry."

Responsiveness

"Being at a remote location can make the smallest task a bit more exciting. With Ellen's Show in Las Vegas, we needed to make a last-minute switch on our LED display for the client overnight. Nine hours, one U-Haul, and one tired partner later, the LED was broadcast-ready—and we still had time to hit the slots."

Loyalty

"NBC has been one of my clients for over 16 years. There have been many changes in the broadcast industry and I have been my client's partner through thick and thin. This is one of the reasons our retention rate is at 94% and still rising.”

Collaboration

"Working with the American Idiot creative team has been the most rewarding collaborative effort I have ever been a part of. Surrounded by artists with great ideas and embracing SenovvA's "We can do that" mantra has meant long hours and endless pride."

Imagination

"We were designing the General Motors Asia-Pacifica and Africa Middle East Dealers Conferences. The clients' vision: fully dynamic projection and lighting-based sets on hundreds of feet of contiguous imagery where content were always dynamic and relevant. Their concept: we don't want to be able to tell what is video, what is presentation, with no static backdrops and no pixel wasted. Our response: 'No problem.'"