Flexibility

"Days before the broadcast of the 2009 Academy Awards, we were contacted by our client, the Elton John AIDS Foundation. At their viewing dinner that we help produce they had an opportunity to auction off the Harvey Milk soapbox prop after it was used in the opening production number of the broadcast. Luckily, SenovvA was working on both projects so we set our team into action. As soon as the soapbox was offstage at the Kodak Theatre, we whisked it away to the Foundation's event. Forty minutes after it arrived, the soapbox was auctioned off for over $20,000 to benefit the Foundation."

Innovation

"With the 2009 Oscar telecast our SenovvA design team aimed to depart from previous years' traditions and offer the audience an unprecedented, intimate viewing experience. Working closely with the production design team from our original templates, we engineered large high-resolution LED towers, rigged from a curved overhead track that would seamlessly split from a giant screen to five individual mobile screens. This allowed the Best Actress and Best Actor category presentations to become a dazzling display of technical wizardry and, best of all, kept the viewer engaged."

Responsiveness

"Being at a remote location can make the smallest task a bit more exciting. With Ellen's Show in Las Vegas, we needed to make a last-minute switch on our LED display for the client overnight - but the new gear was in Los Angeles. Nine hours, one U-Haul, and one tired partner later, the LED was broadcast-ready and we still had time to hit the slots. We're not going to let a show go up that isn't right."

Loyalty

"NBC has been my client for eighteen years. I have been their partner for broadcast and event production through a period of incredible change because of the excellent work we have produced together. At SenovvA our expertise, book of relationships, and efficiency is our advantage - and we want our clients to benefit from that advantage. We're always out to make the client look good."

Collaboration

"Collaboration is the key element to every project I'm engaged in - whether it's with the staff at North Shore Music Theatre, the design team of "Bring It On!", or the authors of Bella Gaia. When it comes to putting a major musical on stage, managing each creative priority along the way is the key to a successful opening night."

Design is; Technical, Creative AND Fiscal:

“The Marquee Nightclub in Las Vegas presented unique design challenges. As construction plans finalized, we found ourselves re-designing and expanding the system beyond original concept. Result? An architectural projection and LED display environment, in a premium nightclub experience, that is both an unprecedented venue for VJ's and top video artists, but also a flexible special event facility. The rub? Final stages of the $60m club build-out saw massive budget cuts for all departments. Yet, we found a way to maintain/expand 80% of the original technology features within 60% of the original budget. It meant being involved in every aspect of the project; major construction, IT systems integration, and consulting with world class visual artists on exclusive content.”

Leadership In Projection Design

SenovvA is once again proud to have provided our projection expertise and services to the 83rd Academy Awards Telecast. Dave Taylor implemented an impressive array of 73 projectors, which were utilized to achieve the spectacular scenic display for this year's broadcast. SenovvA continues to be the leader in innovative solutions for broadcast, corporate & theatrical events of all levels.